Based Body Works Shampoo
brand-locked demand (top 5 brands take 100% of clicks) — Based Body Works Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Based Body Works Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Based Body Works Shampoo is a £174K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Based Body Works Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.0% over the last 90 days and 3.4% of searches end in a purchase.
£174K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 13 products
Top Based Body Works Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
- Price
- £10.64
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago
Rejuvenating Shampoo with Aloe Vera Peppermint Oil and Coconut Oil Cleansing Shampoo for Men Sulphates Parabens or Phthalates High Quality Mens Hair Care 12ml Bottle (Pack of 1)
- Price
- £91.02
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 5mo ago
Native Union Sling Adjustable & Detachable Phone Strap Compatible with iPhone 17e 17 16 15 Galaxy S26 & most Smartphones Made with 100% Durable & Recycled Materials (Black)
- Price
- £11.94
- Rating
- 3.6/5
- Reviews
- 288
- Age
- 2y ago
Native Coconut & Vanilla Moisturizing Conditioner Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
- Price
- £10.57
- Rating
- 4.1/5
- Reviews
- 349
- Age
- 3y ago
Native Shower Gel & Body Wash for Women & Men - Free of Sulphates & Dyes - Coconut & Vanilla Scent Body Soap - Gently Cleanses with Plant-Based ingredients (532ml)
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 3,866
- Age
- 1y ago
Trending
90-day click momentumRejuvenating Shampoo with Aloe Vera Peppermint Oil and Coconut Oil Cleansing Shampoo for Men Sulphates Parabens or Phthalates High Quality Mens Hair Care 12ml Bottle (Pack of 1)
- Price
- £91.02
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 5mo ago
Native Union Sling Adjustable & Detachable Phone Strap Compatible with iPhone 17e 17 16 15 Galaxy S26 & most Smartphones Made with 100% Durable & Recycled Materials (Black)
- Price
- £11.94
- Rating
- 3.6/5
- Reviews
- 288
- Age
- 2y ago
Native Cucumber & Mint Volumizing Conditioner Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
- Price
- £10.53
- Rating
- 4.1/5
- Reviews
- 349
- Age
- 10mo ago
Native Coconut & Vanilla Moisturizing Conditioner Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
- Price
- £10.57
- Rating
- 4.1/5
- Reviews
- 349
- Age
- 3y ago
Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free Dye Free (3 Pack 487ml each)
- Price
- £26.34
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago
Newest
by launch dateRejuvenating Shampoo with Aloe Vera Peppermint Oil and Coconut Oil Cleansing Shampoo for Men Sulphates Parabens or Phthalates High Quality Mens Hair Care 12ml Bottle (Pack of 1)
- Price
- £91.02
- Rating
- 4.4/5
- Reviews
- 373
- Age
- 5mo ago
Native Cucumber & Mint Volumizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
- Price
- £10.46
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 10mo ago
Native Cucumber & Mint Volumizing Conditioner Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)
- Price
- £10.53
- Rating
- 4.1/5
- Reviews
- 349
- Age
- 10mo ago
Native Almond & Shea Butter Strengthening Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Silicone & Dye Free (487 ml)
- Price
- £10.46
- Rating
- 4.2/5
- Reviews
- 1,040
- Age
- 1y ago
Sea Salt Spray - Natural Sea Salt Finish Hair Spray Volumises and Texturizes Infused with Algae and Vitamin B5 Lightweight and Non-Greasy Parabens Sulfates Phthalate Free 192g
- Price
- £26.23
- Rating
- 4.4/5
- Reviews
- 1,780
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Native62%
- BASED BODYWORKS20%
- Native Union17%
Based Body Works Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Based Body Works Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- based shampoo60K/yr
- native39K/yr
- native shampoo29K/yr
- native shampoo and conditioner12K/yr
- based body works shampoo41K/yr
- nativ53K/yr
- based bodyworks shampoo4K/yr
- native conditioner9K/yr
- noun naturals shampoo5K/yr
- based body works shampoo and conditioner4K/yr
What reviews say buyers love and hate about Based Body Works Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Fresh smell”
“Love the bottle quality and pump style”
“Good value for money”
“Hair feels soft”
“Very good for wavy curly hair”
What buyers complain about
64% of reviews“Weird smell”
“Expensive”
“but Ive come out with a rash”
“Horrible shampoo”
“Very oily and you still sweat and smell”
Based Body Works Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Based Body Works Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
