Is based body works shampoo profitable to sell on Amazon United Kingdom?

The niche generates £174K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (43/100).

How competitive is the based body works shampoo niche?

3 brands and 34 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in based body works shampoo?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.3%.

What does it cost to enter the based body works shampoo niche?

Listings span £10.39–£91.02; the average listing price is £20.03 (sweet spot $15–$100). The average incumbent carries 7,776 reviews — the moat a new listing must climb.

based body works shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Great£10.39–£91.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£20.03

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay£174K

£174K/yr · 259K searches

Review moat

Bad7,776.23

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, based body works shampoo is a £174K/yr Amazon United Kingdom market (259K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

based body works shampoo market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £100K–£120K; units × avg price
Conversion rate: 3.4%
Avg BSR: #484
Page quality: 0%
Prime: 92%
Sponsored: 69%
Out of stock: 7.1%
Avg brand age: 62 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Native62%
BASED BODYWORKS20%
Native Union17%

Demand

Weekly Amazon search volume, last 26 weeks — -25.0% search growth over the last 90 days.

Open Trend

Top based body works shampoo search terms

based shampoo60K/yr +16.6%0.2% conv.
native39K/yr -10.3%2.8% conv.
native shampoo29K/yr -27.9%9.2% conv.
native shampoo and conditioner12K/yr -50.3%7.7% conv.
based body works shampoo41K/yr -75.6%0.2% conv.
nativ53K/yr +9.4%0.3% conv.
based bodyworks shampoo4K/yr +42.3%0.3% conv.
native conditioner9K/yr -60.8%19.1% conv.
noun naturals shampoo5K/yr -69.6%0.2% conv.
based body works shampoo and conditioner4K/yr -78.5%0.0% conv.

All search terms

Top based body works shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)

Native£10.644.2★1,040 rev

Rejuvenating Shampoo with Aloe Vera Peppermint Oil and Coconut Oil Cleansing Shampoo for Men Sulphates Parabens or Phthalates High Quality Mens Hair Care 12ml Bottle (Pack of 1)

BASED BODYWORKS£91.024.4★373 rev

Native Union Sling Adjustable & Detachable Phone Strap Compatible with iPhone 17e 17 16 15 Galaxy S26 & most Smartphones Made with 100% Durable & Recycled Materials (Black)

Native Union£11.943.6★288 rev

Native Coconut & Vanilla Moisturizing Conditioner Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)

Native£10.574.1★349 rev

Native Shower Gel & Body Wash for Women & Men - Free of Sulphates & Dyes - Coconut & Vanilla Scent Body Soap - Gently Cleanses with Plant-Based ingredients (532ml)

Native£10.454.3★3,866 rev

Newest

by launch date

Rejuvenating Shampoo with Aloe Vera Peppermint Oil and Coconut Oil Cleansing Shampoo for Men Sulphates Parabens or Phthalates High Quality Mens Hair Care 12ml Bottle (Pack of 1)

BASED BODYWORKS£91.02373 rev

5mo ago

Native Cucumber & Mint Volumizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)

Native£10.461,040 rev

10mo ago

Native Cucumber & Mint Volumizing Conditioner Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)

Native£10.53349 rev

10mo ago

Native Almond & Shea Butter Strengthening Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Silicone & Dye Free (487 ml)

Native£10.461,040 rev

1y ago

Sea Salt Spray - Natural Sea Salt Finish Hair Spray Volumises and Texturizes Infused with Algae and Vitamin B5 Lightweight and Non-Greasy Parabens Sulfates Phthalate Free 192g

BASED BODYWORKS£26.231,780 rev

1y ago

What buyers say about based body works shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell37%

“Fresh smell”

Quality-Overall13%

“Love the bottle quality and pump style”

Value For Money8%

“Good value for money”

Soft Feel6%

“Hair feels soft”

Suitability Curly Hair2%

“Very good for wavy curly hair”

Cleansing2%

“cleaned my hair well”

Suitability Combination Skin2%

“gentle on the skin”

Durability2%

“does the job - lasts all day”

Lather2%

“Would recommend for people with greasy hair lathers quite well”

Moist/Dry2%

“moisturised after use”

What buyers complain about

Smell14%

“Weird smell”

Value For Money12%

“Expensive”

Allergies9%

“but Ive come out with a rash”

Quality-Overall7%

“Horrible shampoo”

Oily/Greasy5%

“Very oily and you still sweat and smell”

Moist/Dry4%

“My hair was really dry after I used”

Motor Power4%

“Cap defective does not pump out of return window date now”

Leak-Proof3%

“Highly toxic had vocs leak into my room”

Ease Of Use3%

“Bottles a little frustrating to open”

Sensitivity-Overall2%

“Harsh on sensitive skin”

Top return reasons

Motor Power31%

Leak-Proof9%

Functionality-Overall9%

Advertised Vs Actual Product8%

Value For Money6%

Smell6%

Ingredients-Overall5%

Suitability Short Hair4%

Product Condition4%

Defective Material/Parts3%

Common questions

Is based body works shampoo profitable to sell on Amazon United Kingdom?: The niche generates £174K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (43/100).
How competitive is the based body works shampoo niche?: 3 brands and 34 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in based body works shampoo?: Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.3%.
What does it cost to enter the based body works shampoo niche?: Listings span £10.39–£91.02; the average listing price is £20.03 (sweet spot $15–$100). The average incumbent carries 7,776 reviews — the moat a new listing must climb.