Base Coat Nail Varnish

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

+14.6%

Conversion, latest week

12.6%

Market size, estimated

£128Ka year

Peak month

August5.7× the quietest month

Top search term

base coat nail varnish37K searches a year

Listings sell for £6.13 on average, from £1.55 to £12.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.13 that is £5K to £6K a year per listing.

Average price

£6.13under the $15 to $100 sweet spot

Price range

£1.55–£12.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£6K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #32 within Manicure & Pedicure. It carries 5,001 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#32in Manicure & Pedicure

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,001per listing

Listings tracked

23

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months