base and top coat gel nail polish
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($7.18 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Good£337K£337K/yr · 331K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Price range
Okay£3.74–£19.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,168.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, base and top coat gel nail polish is a £337K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
base and top coat gel nail polish market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £287K–£359K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 3.1%
- Avg brand age
- 53 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
16%
- MYLEE22%
- BLUESKY19%
- Kanorine16%
- AIMEILI13%
- Makartt8%
- modelones6%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 2.0×
Top base and top coat gel nail polish search terms
- base and top coat gel nail polish48K/yr
- gel base and top coat41K/yr
- gel top coat and base coat31K/yr
- gel base coat23K/yr
- top and base coat gel polish25K/yr
- base coat and top coat gel polish15K/yr
- top coat and base coat gel uv19K/yr
- base coat gel polish22K/yr
- aimeili gel polish18K/yr
- mylee base coat and top coat14K/yr
Top base and top coat gel nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kanorine Gel Nail Polish Base Coat and No Wipe Top Coat Set Shine Finish TopCoat and Long Lasting Multi-Functional BaseCoat Soak-Off UV LED Gel Nail Art Design Manicure New Upgraded 2×10ml
Kanorine£4.574.4★17,673 rev
Mylee Nail Gel Polish Top & Base Coat UV/LED Soak-Off Nail Art Manicure Pedicure for Salon & Home Use - Lasts up to 2 Weeks Easy to Apply Durable & Safe (No-Wipe Top & Base 2x10ml 2x10ml)
MYLEE£12.784.5★10,809 rev
BLUESKY Gel Nail Polishes No Wipe Top Coat and Base Coat Soak Off LED UV Gel Nail Polish Set Long Lasting Shiny High Gloss Finish Clear 2 x 5ml Bottles
BLUESKY£8.164.6★665 rev
AIMEILI Gel Nail Polish No Wipe Gel Top and Base Coat Set - Shine Finish and Long Lasting Soak Off UV LED Nail Lamp Gel Base Top Coat Nail Art Design Manicure for Girls 2×8ml
AIMEILI£4.494.4★2,795 rev
Makartt No Wipe Base and Top Coat Kit 2pcs 10ml Soak Off Nail Gel Base Top Coat Polish Manicure Pedicure Set
Makartt£6.534.4★4,867 rev
Newest
by launch date
Makartt HEMA-Free Base and Top Coat Kit - 2pcs 15ml No Wipe Soak off Nail Gel Polish Manicure Pedicure Set
Makartt£7.975 rev
JODSONE 2Pcs 16.5ml Top Coat Base Coat Gel Polish Set No Wipe Clear Long Lasting Need U V Lamp Cured at Home DIY Nail Salon Girl Gift
JODSONE£3.91243 rev
Peacecolor 2 * 15ML Base and Top Coat Gel Nail Polish Set- No Wipe Gel Top Coat and Base Coat Shine Finish Long Lasting Nail Art Manicure Pedicure for Home Use DIY and Nail Salon
PEACECOLOR£5.07376 rev
PEACECOLOR 15ML Base Coat Gel Nail Polish Kit- Long Lasting U V LED Soak Off Gel Nail Polish for Salon Art and Home Use DIY
PEACECOLOR£3.90376 rev
Mylee Nail Gel Polish Top & Base Coat UV/LED Soak-Off Nail Art Manicure Pedicure for Salon & Home Use - Lasts up to 2 Weeks Easy to Apply Durable & Safe (No-Wipe Top & Base 2x10ml 2x10ml)
MYLEE£12.7810,809 rev
Trending
90-day click momentumMakartt HEMA-Free Base and Top Coat Kit - 2pcs 15ml No Wipe Soak off Nail Gel Polish Manicure Pedicure Set
Makartt£7.975.0★
JODSONE 2Pcs 16.5ml Top Coat Base Coat Gel Polish Set No Wipe Clear Long Lasting Need U V Lamp Cured at Home DIY Nail Salon Girl Gift
JODSONE£3.914.4★
PEACECOLOR 15ML Base Coat Gel Nail Polish Kit- Long Lasting U V LED Soak Off Gel Nail Polish for Salon Art and Home Use DIY
PEACECOLOR£3.904.4★
Makartt No Wipe Base and Top Coat Kit 2pcs 10ml Soak Off Nail Gel Base Top Coat Polish Manicure Pedicure Set
Makartt£6.534.4★
Peacecolor 2 * 15ML Base and Top Coat Gel Nail Polish Set- No Wipe Gel Top Coat and Base Coat Shine Finish Long Lasting Nail Art Manicure Pedicure for Home Use DIY and Nail Salon
PEACECOLOR£5.074.4★
What buyers say about base and top coat gel nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Good product, as required”
“Excellent value for money”
“Used for years”
“As described”
“Easy application”
“Over the finish is nice”
“Easy to use”
“Works well”
“Mirror-Like Shine”
“very low odor”
What buyers complain about
“Rubbish product”
“Nail gel peeled off the next day”
“irritated my fingers, caused itching”
“smelly”
“Not worth it”
“Smaller bottles than I expected”
“the colours just a shame that they had changed something in the base or top coat or both for it to peel after a couple of days”
“the brush has all dried up”
“However, the top coat is very thick, making it quite hard to apply evenly. not sure if It's supposed to be this thick”
“it leaves a VERY sticky aftermath even after curing it”
Top return reasons
Common questions
- Is base and top coat gel nail polish profitable to sell on Amazon United Kingdom?
- The niche generates £337K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the base and top coat gel nail polish niche?
- 11 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in base and top coat gel nail polish?
- Top complaints mined from reviews: Quality-Overall, Durability, Allergies. The return rate is 0.4%.
- When does demand for base and top coat gel nail polish peak?
- Demand peaks in Jan–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the base and top coat gel nail polish niche?
- Listings span £3.74–£19.42; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 5,169 reviews — the moat a new listing must climb.