Base and Top Coat Gel Nail Polish
MaybeAn estimated 0.4% of orders come back. But products sell for $7.18 on average, outside the sweet spot, so Base and Top Coat Gel Nail Polish is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £337K/yr331K searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 21 sellers
Flapen Score
Base and Top Coat Gel Nail Polish against its category
The dotted line is the Beauty average. Past it, Base and Top Coat Gel Nail Polish is stronger. Inside it, weaker.
Market
The Base and Top Coat Gel Nail Polish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Base and Top Coat Gel Nail Polish 331K times last year and spent an estimated £337K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Sep. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £337K a year.
- Searches, last 12 months
- 331K
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £337Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- base and top coat gel nail polish48K searches a year
02 · Price
A sale here is worth £7.18.
Listings sell for £7.18 on average, from £3.74 to £19.42. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £7.18 that is £11K to £14K a year per listing.
- Average price
- £7.18under the $15 to $100 sweet spot
- Price range
- £3.74–£19.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #31 within Manicure & Pedicure. It carries 5,169 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #31in Manicure & Pedicure
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,169per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Base and Top Coat Gel Nail Polish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
16%
- Brand 122%
- Brand 219%
- Brand 316%
- Brand 413%
- Brand 58%
- Brand 66%
- Open — no brand owns it (5 brands, 16%)
Demand
Base and Top Coat Gel Nail Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Base and Top Coat Gel Nail Polish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- base and top coat gel nail polish48K/yr
- gel base and top coat41K/yr
- gel top coat and base coat31K/yr
- gel base coat23K/yr
- top and base coat gel polish25K/yr
- base coat and top coat gel polish15K/yr
- top coat and base coat gel uv19K/yr
- base coat gel polish22K/yr
- aimeili gel polish18K/yr
- mylee base coat and top coat14K/yr
Reviews and returns
What reviews say buyers love and hate about Base and Top Coat Gel Nail Polish
We read the reviews and the return reasons for every product selling here.
“Rubbish product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Base and Top Coat Gel Nail Polish questions
Answered from the same tracked data.