Base and Top Coat Gel Nail Polish
Base and Top Coat Gel Nail Polish shows low returns (0.4%), but pricing outside the sweet spot ($7.18 avg) keeps it on the watch list.
Flapen Score
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Is Base and Top Coat Gel Nail Polish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Base and Top Coat Gel Nail Polish is a £337K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 53/100.
Base and Top Coat Gel Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.7% over the last 90 days and 14.1% of searches end in a purchase.
£337K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 24 products
Top Base and Top Coat Gel Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kanorine Gel Nail Polish Base Coat and No Wipe Top Coat Set Shine Finish TopCoat and Long Lasting Multi-Functional BaseCoat Soak-Off UV LED Gel Nail Art Design Manicure New Upgraded 2×10ml
- Price
- £4.57
- Rating
- 4.4/5
- Reviews
- 17,673
- Age
- 8y ago
Mylee Nail Gel Polish Top & Base Coat UV/LED Soak-Off Nail Art Manicure Pedicure for Salon & Home Use - Lasts up to 2 Weeks Easy to Apply Durable & Safe (No-Wipe Top & Base 2x10ml 2x10ml)
- Price
- £12.78
- Rating
- 4.5/5
- Reviews
- 10,809
- Age
- 1y ago
BLUESKY Gel Nail Polishes No Wipe Top Coat and Base Coat Soak Off LED UV Gel Nail Polish Set Long Lasting Shiny High Gloss Finish Clear 2 x 5ml Bottles
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 665
- Age
- 4y ago
AIMEILI Gel Nail Polish No Wipe Gel Top and Base Coat Set - Shine Finish and Long Lasting Soak Off UV LED Nail Lamp Gel Base Top Coat Nail Art Design Manicure for Girls 2×8ml
- Price
- £4.49
- Rating
- 4.4/5
- Reviews
- 2,795
- Age
- 6y ago
Makartt No Wipe Base and Top Coat Kit 2pcs 10ml Soak Off Nail Gel Base Top Coat Polish Manicure Pedicure Set
- Price
- £6.53
- Rating
- 4.4/5
- Reviews
- 4,867
- Age
- 7y ago
Trending
90-day click momentum
Makartt HEMA-Free Base and Top Coat Kit - 2pcs 15ml No Wipe Soak off Nail Gel Polish Manicure Pedicure Set
- Price
- £7.97
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
JODSONE 2Pcs 16.5ml Top Coat Base Coat Gel Polish Set No Wipe Clear Long Lasting Need U V Lamp Cured at Home DIY Nail Salon Girl Gift
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 12mo ago
PEACECOLOR 15ML Base Coat Gel Nail Polish Kit- Long Lasting U V LED Soak Off Gel Nail Polish for Salon Art and Home Use DIY
- Price
- £3.90
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 1y ago
Makartt No Wipe Base and Top Coat Kit 2pcs 10ml Soak Off Nail Gel Base Top Coat Polish Manicure Pedicure Set
- Price
- £6.53
- Rating
- 4.4/5
- Reviews
- 4,867
- Age
- 7y ago
Peacecolor 2 * 15ML Base and Top Coat Gel Nail Polish Set- No Wipe Gel Top Coat and Base Coat Shine Finish Long Lasting Nail Art Manicure Pedicure for Home Use DIY and Nail Salon
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 1y ago
Newest
by launch dateMakartt HEMA-Free Base and Top Coat Kit - 2pcs 15ml No Wipe Soak off Nail Gel Polish Manicure Pedicure Set
- Price
- £7.97
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
JODSONE 2Pcs 16.5ml Top Coat Base Coat Gel Polish Set No Wipe Clear Long Lasting Need U V Lamp Cured at Home DIY Nail Salon Girl Gift
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 12mo ago
Peacecolor 2 * 15ML Base and Top Coat Gel Nail Polish Set- No Wipe Gel Top Coat and Base Coat Shine Finish Long Lasting Nail Art Manicure Pedicure for Home Use DIY and Nail Salon
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 1y ago
PEACECOLOR 15ML Base Coat Gel Nail Polish Kit- Long Lasting U V LED Soak Off Gel Nail Polish for Salon Art and Home Use DIY
- Price
- £3.90
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 1y ago
Mylee Nail Gel Polish Top & Base Coat UV/LED Soak-Off Nail Art Manicure Pedicure for Salon & Home Use - Lasts up to 2 Weeks Easy to Apply Durable & Safe (No-Wipe Top & Base 2x10ml 2x10ml)
- Price
- £12.78
- Rating
- 4.5/5
- Reviews
- 10,809
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
16%
- MYLEE22%
- BLUESKY19%
- Kanorine16%
- AIMEILI13%
- Makartt8%
- modelones6%
- Open — no brand owns it (5 brands, 16%)
Base and Top Coat Gel Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep · busiest ÷ quietest = 2.0×
Top Base and Top Coat Gel Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- base and top coat gel nail polish48K/yr
- gel base and top coat41K/yr
- gel top coat and base coat31K/yr
- gel base coat23K/yr
- top and base coat gel polish25K/yr
- base coat and top coat gel polish15K/yr
- top coat and base coat gel uv19K/yr
- base coat gel polish22K/yr
- aimeili gel polish18K/yr
- mylee base coat and top coat14K/yr
What reviews say buyers love and hate about Base and Top Coat Gel Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good product, as required”
“Excellent value for money”
“Used for years”
“As described”
“Easy application”
What buyers complain about
62% of reviews“Rubbish product”
“Nail gel peeled off the next day”
“irritated my fingers, caused itching”
“smelly”
“Not worth it”
Base and Top Coat Gel Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Base and Top Coat Gel Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
