Barrier Cream
prices mostly outside the sweet spot ($4.58–$17.13) — Barrier Cream doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Barrier Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Barrier Cream is a £455K/yr Amazon United Kingdom market (317K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 48/100.
Barrier Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.9% over the last 90 days and 15.9% of searches end in a purchase.
£455K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Barrier Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Medi Derma-S Barrier Cream Tube 90g for Gentle Barrier Protection on Intact Skin or for Mild Skin Damage-for Use During Episodes of Incontinence
- Price
- £8.25
- Rating
- 4.7/5
- Reviews
- 1,799
- Age
- 10y ago
3M Cavilon 3392G Durable Barrier Cream 92 g Tube
- Price
- £10.45
- Rating
- 4.6/5
- Reviews
- 4,261
- Age
- 16y ago
3M Cavilon Durable Barrier Cream 92gr cream
- Price
- £10.88
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 7y ago
Cavilon 3M Durable Barrier Cream Fragrance Free 3.25 Ounce (92G) Tube (Pack Of 2)
- Price
- £17.13
- Rating
- 4.6/5
- Reviews
- 2,168
- Age
- 11y ago
Medi Derma-S Total Barrier Cream Tube 28g - Moisturising and Waterproof Protection for Damaged and Intact Skin
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 958
- Age
- 8y ago
Trending
90-day click momentum
La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 4,908
- Age
- 3y ago
SC Johnson Professional Stokoderm Protect Skin Barrier Cream for Water & Oil-Based Contaminants Quick Drying - Non-Greasy Perfume & Dye Free 100ml Tube for Professional Use Only
- Price
- £4.58
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 9y ago
3M Cavilon Durable Barrier Cream 92gr cream
- Price
- £10.88
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 7y ago
Rozalex Dri-Guard Original Protection Barrier Cream Tub 450 ml
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 11y ago
Cytolax Barrier Cream 120g | Transparent & Durable 24hour Protection | Prevents Skin Irritation & Sores | Improves Elasticity & Repairs Damaged Skin | with Shea Butter & Aloe Vera extracts
- Price
- £7.27
- Rating
- 4.4/5
- Reviews
- 784
- Age
- 4y ago
Newest
by launch dateLa Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 4,908
- Age
- 3y ago
Cytolax Barrier Cream 120g | Transparent & Durable 24hour Protection | Prevents Skin Irritation & Sores | Improves Elasticity & Repairs Damaged Skin | with Shea Butter & Aloe Vera extracts
- Price
- £7.27
- Rating
- 4.4/5
- Reviews
- 784
- Age
- 4y ago
3M Cavilon Durable Barrier Cream 92gr cream
- Price
- £10.88
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 7y ago
Medi Derma-S Total Barrier Cream Tube 28g - Moisturising and Waterproof Protection for Damaged and Intact Skin
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 958
- Age
- 8y ago
MoliCare Skin Barrier Cream Nutriskin Protection Complex ideal for intimate area and skin stressed by incontinence suitable for babies and recommended by paediatricians 200ml
- Price
- £6.06
- Rating
- 4.2/5
- Reviews
- 482
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 flat
Sellers
77
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
17%
- Medi Derma-S29%
- 3M27%
- Inscape Data11%
- medi7%
- TENA5%
- Medicareplus4%
- Open — no brand owns it (6 brands, 17%)
Barrier Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Top Barrier Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- barrier cream104K/yr
- cavilon barrier cream55K/yr
- barrier cream for adults46K/yr
- medi derma s barrier cream23K/yr
- cavilon17K/yr
- medi derma-s total barrier cream13K/yr
- cavilon cream7K/yr
- derma cream6K/yr
- mediderma-s total barrier cream4K/yr
- barrier cream for adults incontinence4K/yr
What reviews say buyers love and hate about Barrier Cream
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Super hydrating”
“good value for money”
“Excellent product”
“Good for skin care”
“Soft soft skin”
What buyers complain about
57% of reviews“Allergic Reaction”
“A little dry”
“I think its too thick for my skin”
“didnt work for me”
“this is the first time I had very bad reaction after using it and skin feels very dry and peeling”
Barrier Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Barrier Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
