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Barrier Cream

Fail

Prices span $4.58–$17.13, mostly outside the sweet spot, so Barrier Cream is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£455K/yr317K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
70%top-5 click share · 12 brands · 77 sellers

Flapen Score

Barrier Cream against its category

The dotted line is the Beauty average. Past it, Barrier Cream is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barrier Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barrier Cream 317K times last year and spent an estimated £455K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £455K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
15.9%
Market size, estimated
£455Ka year
Peak month
February2.0× the quietest month
Top search term
barrier cream104K searches a year

02 · Price

A sale here is worth £9.02.

Listings sell for £9.02 on average, from £4.58 to £17.13. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £9.02 that is £27K to £36K a year per listing.

Average price
£9.02under the $15 to $100 sweet spot
Price range
£4.58–£17.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£27K–£36K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #91 within Body. It carries 1,567 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
93%
Out of stock, average day
6.7%
Average rank
#91in Body
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,567per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Barrier Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

77

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

  • Brand 129%
  • Brand 227%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Barrier Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Barrier Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barrier cream104K/yr
  • cavilon barrier cream55K/yr
  • barrier cream for adults46K/yr
  • medi derma s barrier cream23K/yr
  • cavilon17K/yr
  • medi derma-s total barrier cream13K/yr
  • cavilon cream7K/yr
  • derma cream6K/yr
  • mediderma-s total barrier cream4K/yr
  • barrier cream for adults incontinence4K/yr

Reviews and returns

What reviews say buyers love and hate about Barrier Cream

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
20%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic Reaction”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Barrier Cream questions

Answered from the same tracked data.