Barrier Cream
FailPrices span $4.58–$17.13, mostly outside the sweet spot, so Barrier Cream is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £455K/yr317K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 77 sellers
Flapen Score
Barrier Cream against its category
The dotted line is the Beauty average. Past it, Barrier Cream is stronger. Inside it, weaker.
Market
The Barrier Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Barrier Cream 317K times last year and spent an estimated £455K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 15.9% of those searches ended in a purchase.
Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £455K a year.
- Searches, last 12 months
- 317K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 15.9%
- Market size, estimated
- £455Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- barrier cream104K searches a year
02 · Price
A sale here is worth £9.02.
Listings sell for £9.02 on average, from £4.58 to £17.13. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £9.02 that is £27K to £36K a year per listing.
- Average price
- £9.02under the $15 to $100 sweet spot
- Price range
- £4.58–£17.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £27K–£36K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #91 within Body. It carries 1,567 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 93%
- Out of stock, average day
- 6.7%
- Average rank
- #91in Body
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,567per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Barrier Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Medi Derma-S Barrier Cream Tube 90g for Gentle Barrier Protection on Intact Skin or for Mild Skin Damage-for Use During Episodes of Incontinence
- Price
- £8.25
- Rating
- 4.7/5
- Reviews
- 1,799
- Age
- 10y ago

3M Cavilon 3392G Durable Barrier Cream 92 g Tube
- Price
- £10.45
- Rating
- 4.6/5
- Reviews
- 4,261
- Age
- 16y ago

3M Cavilon Durable Barrier Cream 92gr cream
- Price
- £10.88
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 7y ago

Cavilon 3M Durable Barrier Cream Fragrance Free 3.25 Ounce (92G) Tube (Pack Of 2)
- Price
- £17.13
- Rating
- 4.6/5
- Reviews
- 2,168
- Age
- 11y ago

Medi Derma-S Total Barrier Cream Tube 28g - Moisturising and Waterproof Protection for Damaged and Intact Skin
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 958
- Age
- 8y ago
Trending
estimated 90-day click momentum
La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 4,908
- Age
- 3y ago

SC Johnson Professional Stokoderm Protect Skin Barrier Cream for Water & Oil-Based Contaminants Quick Drying - Non-Greasy Perfume & Dye Free 100ml Tube for Professional Use Only
- Price
- £4.58
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 9y ago

3M Cavilon Durable Barrier Cream 92gr cream
- Price
- £10.88
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 7y ago

Rozalex Dri-Guard Original Protection Barrier Cream Tub 450 ml
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 11y ago

Cytolax Barrier Cream 120g | Transparent & Durable 24hour Protection | Prevents Skin Irritation & Sores | Improves Elasticity & Repairs Damaged Skin | with Shea Butter & Aloe Vera extracts
- Price
- £7.27
- Rating
- 4.4/5
- Reviews
- 784
- Age
- 4y ago
Newest
by launch date
La Roche-Posay Cicaplast Baume B5+ Multi-Purpose Ultra-Repairing Soothing Balm Skin Barrier Repair Panthenol Madecassoside Prebiotic Tribioma For Irritated Sensitive Skin 100ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 4,908
- Age
- 3y ago

Cytolax Barrier Cream 120g | Transparent & Durable 24hour Protection | Prevents Skin Irritation & Sores | Improves Elasticity & Repairs Damaged Skin | with Shea Butter & Aloe Vera extracts
- Price
- £7.27
- Rating
- 4.4/5
- Reviews
- 784
- Age
- 4y ago

3M Cavilon Durable Barrier Cream 92gr cream
- Price
- £10.88
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 7y ago

Medi Derma-S Total Barrier Cream Tube 28g - Moisturising and Waterproof Protection for Damaged and Intact Skin
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 958
- Age
- 8y ago

MoliCare Skin Barrier Cream Nutriskin Protection Complex ideal for intimate area and skin stressed by incontinence suitable for babies and recommended by paediatricians 200ml
- Price
- £6.06
- Rating
- 4.2/5
- Reviews
- 482
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
77
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
17%
- Medi Derma-S29%
- 3M27%
- Inscape Data11%
- medi7%
- TENA5%
- Medicareplus4%
- Open — no brand owns it (6 brands, 17%)
Demand
Barrier Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Search terms
Top Barrier Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- barrier cream104K/yr
- cavilon barrier cream55K/yr
- barrier cream for adults46K/yr
- medi derma s barrier cream23K/yr
- cavilon17K/yr
- medi derma-s total barrier cream13K/yr
- cavilon cream7K/yr
- derma cream6K/yr
- mediderma-s total barrier cream4K/yr
- barrier cream for adults incontinence4K/yr
Reviews and returns
What reviews say buyers love and hate about Barrier Cream
We read the reviews and the return reasons for every product selling here.
“Allergic Reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barrier Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









