Barrier Cream
FailPrices span $4.58–$17.13, mostly outside the sweet spot, so Barrier Cream is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £455K/yr317K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 77 sellers
Flapen Score
Barrier Cream against its category
The dotted line is the Beauty average. Past it, Barrier Cream is stronger. Inside it, weaker.
Market
The Barrier Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Barrier Cream 317K times last year and spent an estimated £455K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 15.9% of those searches ended in a purchase.
Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £455K a year.
- Searches, last 12 months
- 317K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 15.9%
- Market size, estimated
- £455Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- barrier cream104K searches a year
02 · Price
A sale here is worth £9.02.
Listings sell for £9.02 on average, from £4.58 to £17.13. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £9.02 that is £27K to £36K a year per listing.
- Average price
- £9.02under the $15 to $100 sweet spot
- Price range
- £4.58–£17.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £27K–£36K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #91 within Body. It carries 1,567 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 93%
- Out of stock, average day
- 6.7%
- Average rank
- #91in Body
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,567per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Barrier Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
77
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
17%
- Brand 129%
- Brand 227%
- Brand 311%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 17%)
Demand
Barrier Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Search terms
Top Barrier Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- barrier cream104K/yr
- cavilon barrier cream55K/yr
- barrier cream for adults46K/yr
- medi derma s barrier cream23K/yr
- cavilon17K/yr
- medi derma-s total barrier cream13K/yr
- cavilon cream7K/yr
- derma cream6K/yr
- mediderma-s total barrier cream4K/yr
- barrier cream for adults incontinence4K/yr
Reviews and returns
What reviews say buyers love and hate about Barrier Cream
We read the reviews and the return reasons for every product selling here.
“Allergic Reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barrier Cream questions
Answered from the same tracked data.









