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Barbicide

Fail

Demand is soft, at -19.3% this quarter, so Barbicide is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£285K/yr149K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
73%top-5 click share · 9 brands · 35 sellers

Flapen Score

Barbicide against its category

The dotted line is the Beauty average. Past it, Barbicide is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbicide market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbicide 149K times last year and spent an estimated £285K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
16.6%
Market size, estimated
£285Ka year
Peak month
February1.5× the quietest month
Top search term
barbicide100K searches a year

02 · Price

A sale here is worth £11.54.

Listings sell for £11.54 on average, from £5.59 to £22.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £11.54 that is £12K to £14K a year per listing.

Average price
£11.54under the $15 to $100 sweet spot
Price range
£5.59–£22.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #121 within Hands & Feet. It carries 274 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
11.2%
Average rank
#121in Hands & Feet
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
274per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Barbicide products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£28K£57K£85K£114K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

35

Est. top-5 brand share

85%

Top 20: 93%

Est. top-5 click share

73%

Top 20: 100%

Open market

8%

  • Barbicide25%
  • ICAN LONDON25%
  • Generic23%
  • Trade Chemicals8%
  • --7%
  • Barber Trade4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Barbicide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Barbicide search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • barbicide100K/yr
  • barbicide solution31K/yr
  • barbercide7K/yr
  • barbacide7K/yr
  • barberside3K/yr

Reviews and returns

What reviews say buyers love and hate about Barbicide

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Poor Quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Barbicide questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data