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Barber Spray

Fail

The top 5 brands take 100% of clicks, so Barber Spray is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£80K/yr156K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
39%top-5 click share · 5 brands · 16 sellers

Flapen Score

Barber Spray against its category

The dotted line is the Beauty average. Past it, Barber Spray is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barber Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barber Spray 156K times last year and spent an estimated £80K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
7.0%
Market size, estimated
£80Ka year
Peak month
December1.3× the quietest month
Top search term
nishman55K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £3.56 to £10.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.34 that is £2K to £4K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£3.56–£10.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #88 within Fragrances. It carries 544 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#88in Fragrances
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
544per listing
Listings tracked
36

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Barber Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

16

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 82%

Open market

0%

  • nishman91%
  • The Shave Factory4%
  • barber marmara2%
  • LORENTI TOKYO & SEOUL1%
  • G Gabri1%

Demand

Barber Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Barber Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nishman55K/yr
  • nish man25K/yr
  • nishman cologne21K/yr
  • the shave factory10K/yr
  • nish man cologne6K/yr
  • barber cologne spray5K/yr
  • barber aftershave spray4K/yr
  • shave factory5K/yr
  • barber cologne6K/yr
  • barber aftershave4K/yr

Reviews and returns

What reviews say buyers love and hate about Barber Spray

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
0.2%of orders come back
“not a nice smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Barber Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data