Barber Spray
FailThe top 5 brands take 100% of clicks, so Barber Spray is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £80K/yr156K searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 39%top-5 click share · 5 brands · 16 sellers
Flapen Score
Barber Spray against its category
The dotted line is the Beauty average. Past it, Barber Spray is stronger. Inside it, weaker.
Market
The Barber Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Barber Spray 156K times last year and spent an estimated £80K. All 5 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £80Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- nishman55K searches a year
02 · Price
A sale here is worth £7.34.
Listings sell for £7.34 on average, from £3.56 to £10.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.34 that is £2K to £4K a year per listing.
- Average price
- £7.34under the $15 to $100 sweet spot
- Price range
- £3.56–£10.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #88 within Fragrances. It carries 544 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #88in Fragrances
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 544per listing
- Listings tracked
- 36
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Barber Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
5 rising
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
0%
- Brand 191%
- Brand 24%
- Brand 32%
- Brand 41%
- Brand 51%
Demand
Barber Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Barber Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nishman55K/yr
- nish man25K/yr
- nishman cologne21K/yr
- the shave factory10K/yr
- nish man cologne6K/yr
- barber cologne spray5K/yr
- barber aftershave spray4K/yr
- shave factory5K/yr
- barber cologne6K/yr
- barber aftershave4K/yr
Reviews and returns
What reviews say buyers love and hate about Barber Spray
We read the reviews and the return reasons for every product selling here.
“not a nice smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barber Spray questions
Answered from the same tracked data.