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Barber Cape

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -16.0% this quarter, so Barber Cape is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Market size
£106K/yr248K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
41%top-5 click share · 23 brands · 40 sellers

Flapen Score

Barber Cape against its category

The dotted line is the Beauty average. Past it, Barber Cape is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barber Cape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barber Cape 248K times last year and spent an estimated £106K. The top 5 brands take 60% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
6.7%
Market size, estimated
£106Ka year
Peak month
February1.5× the quietest month
Top search term
barber cape64K searches a year

02 · Price

A sale here is worth £6.34.

Listings sell for £6.34 on average, from £2.84 to £18.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.34 that is £3K to £5K a year per listing.

Average price
£6.34under the $15 to $100 sweet spot
Price range
£2.84–£18.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #0 within Salon & Spa Equipment. It carries 998 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
8.1%
Average rank
#0in Salon & Spa Equipment
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
998per listing
Listings tracked
38

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Barber Cape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 flat

Sellers

40

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

41%

Top 20: 81%

Open market

35%

  • Brand 121%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Barber Cape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Barber Cape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barber cape64K/yr
  • hairdressing cape47K/yr
  • hair cutting cape22K/yr
  • hairdressing gown17K/yr
  • hairdressers cape18K/yr
  • barbers cape13K/yr
  • hair dressing gowns11K/yr
  • hairdressing gowns7K/yr
  • haircut cape8K/yr
  • barber gown7K/yr

Reviews and returns

What reviews say buyers love and hate about Barber Cape

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Cheap”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barber Cape questions

Answered from the same tracked data.