Bakuchiol
soft demand (-27.8% this quarter) — Bakuchiol doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Bakuchiol profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bakuchiol is a £107K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.
Bakuchiol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.8% over the last 90 days and 4.9% of searches end in a purchase.
£107K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Bakuchiol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EQQUALBERRY Bakuchiol Plumping Face Serum 30 ml Hydrating & Skin Texture Supporting Serum with Bakuchiol Niacinamide & Hyaluronic Acid
- Price
- £14.15
- Rating
- 4.4/5
- Reviews
- 3,148
- Age
- 1y ago
EQQUALBERRY Vitamin Illuminating Serum 30 ml Vitamin C & Niacinamide Face Serum with Arbutin Ceramides & Hyaluronic Acid | Hydrating Radiance-Support Serum
- Price
- £14.69
- Rating
- 4.3/5
- Reviews
- 14,507
- Age
- 1y ago
BEAUTYPRO BAKUCHIOL Serum 30ml Natural Retinol Hydrating Formula Nourishing Korean Skincare Water-Free Vegan Ingredients Multi Award Winning Brand
- Price
- £8.60
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 1y ago
CELDYQUE Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan &
- Price
- £13.67
- Rating
- 4.6/5
- Reviews
- 913
- Age
- 1y ago
EQQUALBERRY NAD+ Peptide Boosting Smoothie Serum 30 ml Hydrating & Vitality-Supporting Face Serum with NAD+ Multi-Peptide Blend & Ceramide Complex | Lightweight Daily Boost
- Price
- £16.95
- Rating
- 4.4/5
- Reviews
- 3,565
- Age
- 7mo ago
Trending
90-day click momentum
COSRX The Blue Peptide Bakuchiol Plump Glow Serum 50 ml GHK-Cu Copper Peptides & Bakuchiol Facial Serum for Hydration Firmness & Glass Skin Glow Korean Skincare
- Price
- £19.75
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 2mo ago
Plant-Based Bakuchiol Serum Retinol Alternative with Peptides Niacinamide Vitamin C & Hyaluronic Acid | Anti-Aging Anti-Wrinkle Hydrating Serum Suitable for sensitive skin30ml
- Price
- £11.44
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 4mo ago
EQQUALBERRY NAD Peptide Boosting Cream 50 ml Hydrating & Barrier-Supporting Moisturiser with NAD Peptides & Ceramides | Daily Skin Comfort & Vitality Support
- Price
- £18.20
- Rating
- 4.3/5
- Reviews
- 2,671
- Age
- 6mo ago
EQQUALBERRY Hyaltoin Flooding Smoothie Serum 30 ml Deep Hydration & Barrier-Supporting Serum with 11 Hyaluronic Acids Ectoin & Ceramides | Lightweight Daily Hydration
- Price
- £15.94
- Rating
- 4.6/5
- Reviews
- 308
- Age
- 8mo ago
EQQUALBERRY Vitamin Illuminating Cream 50 ml Brightening Face & Body Moisturiser with 5% Niacinamide 3% Tranexamic Acid & Vitamin C | Lightweight Hydration & Skin Tone Support
- Price
- £19.65
- Rating
- 4.3/5
- Reviews
- 3,077
- Age
- 6mo ago
Newest
by launch dateCOSRX The Blue Peptide Bakuchiol Plump Glow Serum 50 ml GHK-Cu Copper Peptides & Bakuchiol Facial Serum for Hydration Firmness & Glass Skin Glow Korean Skincare
- Price
- £19.75
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 2mo ago
Plant-Based Bakuchiol Serum Retinol Alternative with Peptides Niacinamide Vitamin C & Hyaluronic Acid | Anti-Aging Anti-Wrinkle Hydrating Serum Suitable for sensitive skin30ml
- Price
- £11.44
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 4mo ago
EQQUALBERRY Vitamin Illuminating Cream 50 ml Brightening Face & Body Moisturiser with 5% Niacinamide 3% Tranexamic Acid & Vitamin C | Lightweight Hydration & Skin Tone Support
- Price
- £19.65
- Rating
- 4.3/5
- Reviews
- 3,077
- Age
- 6mo ago
EQQUALBERRY NAD Peptide Boosting Cream 50 ml Hydrating & Barrier-Supporting Moisturiser with NAD Peptides & Ceramides | Daily Skin Comfort & Vitality Support
- Price
- £18.20
- Rating
- 4.3/5
- Reviews
- 2,671
- Age
- 6mo ago
EQQUALBERRY NAD+ Peptide Boosting Smoothie Serum 30 ml Hydrating & Vitality-Supporting Face Serum with NAD+ Multi-Peptide Blend & Ceramide Complex | Lightweight Daily Boost
- Price
- £16.95
- Rating
- 4.4/5
- Reviews
- 3,565
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
122
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
13%
- EQQUALBERRY59%
- BeautyPro9%
- CELDYQUE8%
- NIVEA5%
- Medik83%
- Nature Spell3%
- Open — no brand owns it (8 brands, 13%)
Bakuchiol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Bakuchiol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bakuchiol46K/yr
- eqqualberry56K/yr
- bakuchiol serum23K/yr
- equalberry10K/yr
- equalberry serum4K/yr
- eqqualberry bakuchiol serum2K/yr
What reviews say buyers love and hate about Bakuchiol
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“A gentle powerhouse for sensitive skin”
“feels properly hydrated”
“which usually indicates a high quality serum which should be used in small amounts”
“My skin feels soft”
“my dry skin feels more comfortable”
What buyers complain about
55% of reviews“Bad for my skin”
“Made me come out in hives and swollen face”
“Worst product”
“It doesn't state anywhere, as far as I can see, firstly that it contains butylene glycol and secondly, what type of butylene glycol. I avoid products derived from petrochemicals”
“has a particular smell that is planty”
Bakuchiol return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bakuchiol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
