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Bakuchiol

Fail

Demand is soft, at -27.8% this quarter, so Bakuchiol is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£107K/yr142K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
64%top-5 click share · 14 brands · 122 sellers

Flapen Score

Bakuchiol against its category

The dotted line is the Beauty average. Past it, Bakuchiol is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bakuchiol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bakuchiol 142K times last year and spent an estimated £107K. The top 5 brands take 84% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
4.9%
Market size, estimated
£107Ka year
Peak month
February1.6× the quietest month
Top search term
bakuchiol46K searches a year

02 · Price

A sale here is worth £15.54.

Listings sell for £15.54 on average, from £6.08 to £41.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £15.54 that is £4K to £8K a year per listing.

Average price
£15.54inside the $15 to $100 sweet spot
Price range
£6.08–£41.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #591 within Face. It carries 2,071 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#591in Face
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,071per listing
Listings tracked
21

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bakuchiol products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

122

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 99%

Open market

13%

  • EQQUALBERRY59%
  • BeautyPro9%
  • CELDYQUE8%
  • NIVEA5%
  • Medik83%
  • Nature Spell3%
  • Open — no brand owns it (8 brands, 13%)

Demand

Bakuchiol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bakuchiol search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bakuchiol46K/yr
  • eqqualberry56K/yr
  • bakuchiol serum23K/yr
  • equalberry10K/yr
  • equalberry serum4K/yr
  • eqqualberry bakuchiol serum2K/yr

Reviews and returns

What reviews say buyers love and hate about Bakuchiol

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Combination Skin”
13%of negative reviews mention “Skin Health”
0.3%of orders come back
“Bad for my skin”
A buyer, on “Skin Health”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Bakuchiol questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data