Is bakuchiol profitable to sell on Amazon United Kingdom?

The niche generates £107K/yr across 21 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (46/100).

How competitive is the bakuchiol niche?

14 brands and 122 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in bakuchiol?

Top complaints mined from reviews: Skin Health, Allergies, Quality-Overall. The return rate is 0.3%.

When does demand for bakuchiol peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the bakuchiol niche?

Listings span £6.08–£41.42; the average listing price is £15.54 (sweet spot $15–$100). The average incumbent carries 2,071 reviews — the moat a new listing must climb.

bakuchiol

Skip it

Soft demand (-27.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£15.54

avg listing price — sweet spot $15–$100

Price range

Great£6.08–£41.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,071.38

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay£107K

£107K/yr · 142K searches

Growth

Bad-27.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, bakuchiol is a £107K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

bakuchiol market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £78K–£93K; units × avg price
Conversion rate: 4.9%
Avg BSR: #591
Page quality: 0%
Prime: 95%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

122

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

13%

EQQUALBERRY59%
BeautyPro9%
CELDYQUE8%
NIVEA5%
Medik83%
Nature Spell3%
Open — no brand owns it (8 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -27.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top bakuchiol search terms

bakuchiol46K/yr -9.2%3.2% conv.
eqqualberry56K/yr -54.8%4.1% conv.
bakuchiol serum23K/yr -34.7%3.1% conv.
equalberry10K/yr +70.5%6.7% conv.
equalberry serum4K/yr -69.0%4.7% conv.
eqqualberry bakuchiol serum2K/yr -95.3%13.0% conv.

All search terms

Top bakuchiol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EQQUALBERRY Bakuchiol Plumping Face Serum 30 ml Hydrating & Skin Texture Supporting Serum with Bakuchiol Niacinamide & Hyaluronic Acid

EQQUALBERRY£14.154.4★3,148 rev

EQQUALBERRY Vitamin Illuminating Serum 30 ml Vitamin C & Niacinamide Face Serum with Arbutin Ceramides & Hyaluronic Acid | Hydrating Radiance-Support Serum

EQQUALBERRY£14.694.3★14,507 rev

BEAUTYPRO BAKUCHIOL Serum 30ml Natural Retinol Hydrating Formula Nourishing Korean Skincare Water-Free Vegan Ingredients Multi Award Winning Brand

BeautyPro£8.604.7★46 rev

CELDYQUE Korean Bakuchiol Concentrate DIY Mix-in Serum 30 000 ppm - High Potency Retinol Alternative Wrinkle Reduction Skin Firming & Smoothing - Anti-Aging Sensitive Skin Vegan &

CELDYQUE£13.674.6★913 rev

EQQUALBERRY NAD+ Peptide Boosting Smoothie Serum 30 ml Hydrating & Vitality-Supporting Face Serum with NAD+ Multi-Peptide Blend & Ceramide Complex | Lightweight Daily Boost

EQQUALBERRY£16.954.4★3,565 rev

Newest

by launch date

COSRX The Blue Peptide Bakuchiol Plump Glow Serum 50 ml GHK-Cu Copper Peptides & Bakuchiol Facial Serum for Hydration Firmness & Glass Skin Glow Korean Skincare

COSRX£19.75142 rev

2mo ago

Plant-Based Bakuchiol Serum Retinol Alternative with Peptides Niacinamide Vitamin C & Hyaluronic Acid | Anti-Aging Anti-Wrinkle Hydrating Serum Suitable for sensitive skin30ml

The Radiant Hub Ltd£11.4415 rev

4mo ago

EQQUALBERRY Vitamin Illuminating Cream 50 ml Brightening Face & Body Moisturiser with 5% Niacinamide 3% Tranexamic Acid & Vitamin C | Lightweight Hydration & Skin Tone Support

EQQUALBERRY£19.653,077 rev

6mo ago

EQQUALBERRY NAD Peptide Boosting Cream 50 ml Hydrating & Barrier-Supporting Moisturiser with NAD Peptides & Ceramides | Daily Skin Comfort & Vitality Support

EQQUALBERRY£18.202,671 rev

6mo ago

EQQUALBERRY NAD+ Peptide Boosting Smoothie Serum 30 ml Hydrating & Vitality-Supporting Face Serum with NAD+ Multi-Peptide Blend & Ceramide Complex | Lightweight Daily Boost

EQQUALBERRY£16.953,565 rev

7mo ago

What buyers say about bakuchiol

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin15%

“A gentle powerhouse for sensitive skin”

Moist/Dry11%

“feels properly hydrated”

Quality-Overall10%

“which usually indicates a high quality serum which should be used in small amounts”

Soft Feel9%

“My skin feels soft”

Suitability Dry Skin8%

“my dry skin feels more comfortable”

Value For Money5%

“good value”

Absorbency4%

“absorbs nicely”

Suitability Oily Skin4%

“Great for oily / combination skin”

Texture/Consistency-Overall4%

“Great for texture, gentle”

Brightness/Shine/Glow4%

“Instant glow”

What buyers complain about

Skin Health13%

“Bad for my skin”

Allergies6%

“Made me come out in hives and swollen face”

Quality-Overall6%

“Worst product”

Ingredients-Overall5%

“It doesn't state anywhere, as far as I can see, firstly that it contains butylene glycol and secondly, what type of butylene glycol. I avoid products derived from petrochemicals”

Smell5%

“has a particular smell that is planty”

Value For Money4%

“expensive”

Moist/Dry4%

“does not really moisturise”

Suitability Dry Skin4%

“really gutted as cannot use retinol”

Sensitivity-Overall4%

“Had awful break out of spots using it with in 24 hours have not had spots for 40 yeast always good skin”

Functionality-Overall4%

“Also doesn't work”

Top return reasons

Product Condition9%

Quality-Overall9%

Functionality-Overall9%

Advertised Vs Actual Product7%

Motor Power6%

Leak-Proof6%

Dilute/Watery4%

Dispensing Mechanism4%