How competitive is the Badedas niche on Amazon United Kingdom?

1 brands and 44 sellers compete in Badedas on Amazon United Kingdom. The top 5 Badedas products take 92% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Badedas?

Badedas buyers on Amazon United Kingdom complain most about Smell, Color, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Badedas niche?

Badedas sells for £11.65 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.73–£20.90. The average incumbent carries 1,594 reviews — the moat a new listing must climb.

Badedas

brand-locked demand (top 5 brands take 100% of clicks) — Badedas doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

This niche Category average · 2,481 niches

Is Badedas profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Badedas is a £230K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Badedas: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.5% over the last 90 days and 15.7% of searches end in a purchase.

£230K

revenue / yr

Units sold / yr20K

Search volume / yr-36.5%125K

Conversion rate15.7%

Avg price£11.65

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 44

Top-5 product click share92%

Open market0%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 7 products

Top Badedas products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Badedas Original Indulgent Bubble Bath Gel 750ml Enriched With Natural Horse Chestnut Extract A Luxury Bubble Bath

Price: £9.49
Rating: 4.8/5
Reviews: 7,911
Age: 17y ago

Badedas Original Indulgent Bubble Bath Gel Enriched with Natural Horse Chestnut Extract for a Luxury Bubble Bath 750 ml Bulk Buy (2)

Price: £20.06
Rating: 4.8/5
Reviews: 218
Age: 2y ago

Badedas 3-in-1 Revitalizing Shower Gel Shampoo and Conditioner having a rich formulation with extract of horse chestnut and the distinctive Badedas Fragrance 200 ml Pack of 12

Price: £16.58
Rating: 4.8/5
Reviews: 648
Age: 2y ago

Badedas Essence Bath Gelee - 300 ml

Price: £5.00
Rating: 4.8/5
Reviews: 1,244
Age: 19y ago

Badedas 3 in 1 Revitalising Shower Gel Shampoo and Conditioner 200 ml

Price: £2.73
Rating: 4.8/5
Reviews: 625
Age: 16y ago

Newest

by launch date

Badedas 3-in-1 Revitalizing Shower Gel Shampoo and Conditioner having a rich formulation with extract of horse chestnut and the distinctive Badedas Fragrance 200 ml Pack of 12

Price: £16.58
Rating: 4.8/5
Reviews: 648
Age: 2y ago

Badedas Original Indulgent Bubble Bath Gel Enriched with Natural Horse Chestnut Extract for a Luxury Bubble Bath 750 ml Bulk Buy (2)

Price: £20.06
Rating: 4.8/5
Reviews: 218
Age: 2y ago

BADEDAS Revitalizing Bath Gel 10.1 oz/300 ml by Badedas

Price: £6.78
Rating: 4.8/5
Reviews: 384
Age: 12y ago

Badedas Original Indulgent Bath Gel Enriched with Natural Plant Extracts for a Luxury Bubble Bath 300ml (pack of 4)

Price: £20.90
Rating: 4.7/5
Reviews: 129
Age: 13y ago

Badedas 3 in 1 Revitalising Shower Gel Shampoo and Conditioner 200 ml

Price: £2.73
Rating: 4.8/5
Reviews: 625
Age: 16y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Badedas100%
Open — no brand owns it (0%)

Badedas demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR15.7%Products7Brands1Top 5 Brands100%OOS Rate3.5%Rating4.8★Reviews1,594Avg BSR#898

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Top Badedas search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

badedas55K/yr -34.0%10.8% conv.
badedas bubble bath49K/yr -37.5%19.5% conv.
badedas bath 750ml original9K/yr -35.4%19.7% conv.
badedas gift set9K/yr -60.3%3.0% conv.
badedas bath3K/yr -29.1%11.0% conv.
badedas gift set for women895/yr +20.2%1.7% conv.

What reviews say buyers love and hate about Badedas

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Smell44%

“lovely nostalgic smell”

Quality-Overall13%

“Quality good”

Value For Money12%

“well worth the money”

Comfort-Overall8%

“Luxurious”

Soft Feel5%

“Silky”

What buyers complain about

73% of reviews

Smell25%

“The smell is so bad it smells like super strong bleach”

Color25%

“change the colour”

Adhesion/Stickiness8%

“resulting in a sticky mess”

Leak-Proof8%

“The bottle of bubble bath leaked”

Suitability Dry Skin6%

“this might not be the best shampoo as it can irritate the dry skin”

Badedas return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

100%

Common Badedas questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Badedas 36/100 on Amazon United Kingdom — Skip it. The niche generates £230K/yr across 7 tracked products. Search demand moved -36.5% over the last 90 days.