Bad Gal Bang Mascara

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £414K a year.

Searches, last 12 months

391K

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

6.6%

Market size, estimated

£414Ka year

Peak month

December1.7× the quietest month

Top search term

benefit mascara124K searches a year

Listings sell for £16.18 on average, from £4.79 to £36.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £16.18 that is £8K to £12K a year per listing.

Average price

£16.18inside the $15 to $100 sweet spot

Price range

£4.79–£36.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£8K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #271 within Make-up. It carries 5,896 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

97%

Out of stock, average day

13.0%

Average rank

#271in Make-up

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,896per listing

Listings tracked

30

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months