Bad Gal Bang Mascara
Bad Gal Bang Mascara shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Is Bad Gal Bang Mascara profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bad Gal Bang Mascara is a £414K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 54/100.
Bad Gal Bang Mascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.2% over the last 90 days and 6.6% of searches end in a purchase.
£414K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 30 products
Top Bad Gal Bang Mascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Benefit BADgals Only - Volumizing BADgals BANG! mascara set: full-size and mini
- Price
- £23.35
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 2y ago
Benefit Cosmetics BADgal BANG Bigger Badder Volumizing Mascara - 8.5 g - 0.3 oz - Full Sized - Boxed
- Price
- £17.54
- Rating
- 4.3/5
- Reviews
- 2,626
- Age
- 8y ago
Benefit BADgal BANGin Mascara Deal (Worth 38)
- Price
- £24.89
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 4y ago
Benefit Most Wonderful minis - Complete beauty kit for brows face lips & lashes (Worth 65) neutral-rose blush rose-tinted lip & cheek stain
- Price
- £31.82
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 2y ago
BENEFIT COSMETICS theyre real! lengthening beyond mascara FULL SIZE 8.5 g Net wt. 0.3 oz. BLACK
- Price
- £21.60
- Rating
- 4.5/5
- Reviews
- 1,901
- Age
- 14y ago
Trending
90-day click momentum
Benefit Cosmetics-theyre real! mascara
- Price
- £21.64
- Rating
- 4.5/5
- Reviews
- 1,901
- Age
- 12y ago
e.l.f. Lash XTNDR Mascara Mini Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Pitch Black
- Price
- £4.79
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 1y ago
Theyre real! lengthening mascara 8.5 g Net wt. 0.3 oz. beyond mascara BLACK
- Price
- £21.55
- Rating
- 4.4/5
- Reviews
- 2,856
- Age
- 12y ago
Benefit Eyelashes Lifting and Curling Roller Mascara Black
- Price
- £27.73
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 6y ago
Benefit Roller Lash Mascara Super Curling & Lifting Mini Mascara Colour: Black Contents: 3.0 g Mascara for Radiant Beautiful Eyes Like Wrapped on Curlers Mascara
- Price
- £9.05
- Rating
- 4.3/5
- Reviews
- 807
- Age
- 11y ago
Newest
by launch datee.l.f. Lash XTNDR Mascara Mini Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Pitch Black
- Price
- £4.79
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 1y ago
BADgal Bounce FULLER FLUFFIER volumizing mascara 8.5 g Net wt. 0.3 oz.
- Price
- £15.44
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 1y ago
Benefit Lil Lash Adventures Kit - BADgal Roller Lash and Fan Fest mascara trio
- Price
- £21.80
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 1y ago
Benefit BADgals Only - Volumizing BADgals BANG! mascara set: full-size and mini
- Price
- £23.35
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 2y ago
Benefit Most Wonderful minis - Complete beauty kit for brows face lips & lashes (Worth 65) neutral-rose blush rose-tinted lip & cheek stain
- Price
- £31.82
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 flat
Sellers
211
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
0%
- Benefit93%
- e.l.f.3%
- Maybelline2%
- UKLASH1%
- Too Faced1%
- Open — no brand owns it (0%)
Bad Gal Bang Mascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 1.7×
Top Bad Gal Bang Mascara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- benefit mascara124K/yr
- benefit111K/yr
- mini mascara18K/yr
- eyeko mascara17K/yr
- bad gal mascara benefit10K/yr
- benefit bad gal bang mascara12K/yr
- eyeko9K/yr
- benefit makeup18K/yr
- bad girl bang mascara benefit9K/yr
- mascara benefit8K/yr
What reviews say buyers love and hate about Bad Gal Bang Mascara
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“This is a great mascara at a great price”
“Great product at a reasonable price”
“Trusty and reliable brand”
“No smudging”
“Easy to use”
What buyers complain about
65% of reviews“Previously opened”
“Completely dry”
“Clumps all of my lashes together”
“Not worth money”
“Absolutely rubbish”
Bad Gal Bang Mascara return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bad Gal Bang Mascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
