bad gal bang mascara
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£16.18avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.79–£36.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£414K£414K/yr · 391K searches
Review moat
Bad5,895.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bad gal bang mascara is a £414K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
bad gal bang mascara market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £324K–£405K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #271
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 47%
- Out of stock
- 13.0%
- Avg brand age
- 57 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
211
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
0%
- Benefit93%
- e.l.f.3%
- Maybelline2%
- UKLASH1%
- Too Faced1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 1.7×
Top bad gal bang mascara search terms
- benefit mascara124K/yr
- benefit111K/yr
- mini mascara18K/yr
- eyeko mascara17K/yr
- bad gal mascara benefit10K/yr
- benefit bad gal bang mascara12K/yr
- eyeko9K/yr
- benefit makeup18K/yr
- bad girl bang mascara benefit9K/yr
- mascara benefit8K/yr
Top bad gal bang mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benefit BADgals Only - Volumizing BADgals BANG! mascara set: full-size and mini
Benefit£23.354.7★69 rev
Benefit Cosmetics BADgal BANG Bigger Badder Volumizing Mascara - 8.5 g - 0.3 oz - Full Sized - Boxed
Benefit£17.544.3★2,626 rev
Benefit BADgal BANGin Mascara Deal (Worth 38)
Benefit£24.894.4★136 rev
Benefit Most Wonderful minis - Complete beauty kit for brows face lips & lashes (Worth 65) neutral-rose blush rose-tinted lip & cheek stain
Benefit£31.824.4★41 rev
BENEFIT COSMETICS theyre real! lengthening beyond mascara FULL SIZE 8.5 g Net wt. 0.3 oz. BLACK
Benefit£21.604.5★1,901 rev
Newest
by launch date
e.l.f. Lash XTNDR Mascara Mini Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Pitch Black
e.l.f.£4.796 rev
BADgal Bounce FULLER FLUFFIER volumizing mascara 8.5 g Net wt. 0.3 oz.
Benefit£15.4470 rev
Benefit Lil Lash Adventures Kit - BADgal Roller Lash and Fan Fest mascara trio
Benefit£21.809 rev
Benefit BADgals Only - Volumizing BADgals BANG! mascara set: full-size and mini
Benefit£23.3569 rev
Benefit Most Wonderful minis - Complete beauty kit for brows face lips & lashes (Worth 65) neutral-rose blush rose-tinted lip & cheek stain
Benefit£31.8241 rev
Trending
90-day click momentum
Benefit Cosmetics-theyre real! mascara
Benefit£21.644.5★
e.l.f. Lash XTNDR Mascara Mini Long-Lasting & Buildable For The Look Of Lash Extensions Clump & Flake Free Vegan & Cruelty-Free Pitch Black
e.l.f.£4.793.4★
Theyre real! lengthening mascara 8.5 g Net wt. 0.3 oz. beyond mascara BLACK
Benefit£21.554.4★
Benefit Eyelashes Lifting and Curling Roller Mascara Black
Benefit£27.734.6★
Benefit Roller Lash Mascara Super Curling & Lifting Mini Mascara Colour: Black Contents: 3.0 g Mascara for Radiant Beautiful Eyes Like Wrapped on Curlers Mascara
Benefit£9.054.3★
What buyers say about bad gal bang mascara
What buyers praise and complain about, mined from review topics.What buyers love
“This is a great mascara at a great price”
“Great product at a reasonable price”
“Trusty and reliable brand”
“No smudging”
“Easy to use”
“do it's job”
“Nice colour”
“Good size good performance”
“Durable and long lasting”
“Seems to be good. good gift”
What buyers complain about
“Previously opened”
“Completely dry”
“Clumps all of my lashes together”
“Not worth money”
“Absolutely rubbish”
“I didn't receive the handbag sized mascara”
“Not smudge proof”
“Cannot use”
“Eye product without sealing carry risk of contamination”
“lately it crumbles”
Top return reasons
Common questions
- Is bad gal bang mascara profitable to sell on Amazon United Kingdom?
- The niche generates £414K/yr across 30 tracked products. 90-day search growth is -3.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the bad gal bang mascara niche?
- 5 brands and 211 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bad gal bang mascara?
- Top complaints mined from reviews: Product Condition, Moist/Dry, Eyelash Quality. The return rate is 0.1%.
- When does demand for bad gal bang mascara peak?
- Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the bad gal bang mascara niche?
- Listings span £4.79–£36.33; the average listing price is £16.18 (sweet spot $15–$100). The average incumbent carries 5,896 reviews — the moat a new listing must climb.