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Back Tanner Applicator

Fail

The top 5 brands take 100% of clicks, so Back Tanner Applicator is a Fail.

Flapen Score
45
45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£25K/yr40K searches / yr
90-day growth
+79.4%search demand this quarter
Competition
90%top-5 click share · 5 brands · 27 sellers

Flapen Score

Back Tanner Applicator against its category

The dotted line is the Beauty average. Past it, Back Tanner Applicator is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Back Tanner Applicator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Back Tanner Applicator 40K times last year and spent an estimated £25K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +79.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+79.4%
Conversion, latest week
16.9%
Market size, estimated
£25Ka year
Peak month
May7.3× the quietest month
Top search term
back tanner applicator16K searches a year

02 · Price

A sale here is worth £3.76.

Listings sell for £3.76 on average, from £2.93 to £4.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £3.76 that is £3K to £4K a year per listing.

Average price
£3.76under the $15 to $100 sweet spot
Price range
£2.93–£4.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #102 within Sun Care & Tanning. It carries 2,408 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#102in Sun Care & Tanning
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,408per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Back Tanner Applicator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 233%
  • Brand 315%
  • Brand 410%
  • Brand 56%

Demand

Back Tanner Applicator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×

Search terms

Top Back Tanner Applicator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • back tanner applicator16K/yr
  • back tanning mitt7K/yr
  • self tan back applicator4K/yr
  • tan back applicator4K/yr
  • back tanner4K/yr
  • fake tan back applicator3K/yr
  • fake tan back2K/yr

Reviews and returns

What reviews say buyers love and hate about Back Tanner Applicator

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
32%of negative reviews mention “Durability”
0.1%of orders come back
“Broke on first use”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Back Tanner Applicator questions

Answered from the same tracked data.