Is babyliss foil shaver profitable to sell on Amazon United Kingdom?

The niche generates £386K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (46/100).

How competitive is the babyliss foil shaver niche?

3 brands and 45 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in babyliss foil shaver?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Charging. The return rate is 2.2%.

When does demand for babyliss foil shaver peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the babyliss foil shaver niche?

Listings span £20.85–£110.40; the average listing price is £71.53 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.

babyliss foil shaver

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Great£20.85–£110.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£71.53

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good1,128.17

avg incumbent reviews — the moat a new listing must climb

Market size

Good£386K

£386K/yr · 163K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, babyliss foil shaver is a £386K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

babyliss foil shaver market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £286K–£358K; units × avg price
Conversion rate: 3.3%
Avg BSR: #236
Page quality: 0%
Prime: 75%
Sponsored: 42%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

BaByliss75%
BaBylissPRO22%
Cosyonall3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +2.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top babyliss foil shaver search terms

babyliss pro41K/yr -5.9%1.5% conv.
babyliss pro foil shaver26K/yr +43.5%4.0% conv.
babyliss foil shaver30K/yr -14.1%2.9% conv.
babyliss pro trimmer18K/yr +8.9%1.2% conv.
babyliss shaver14K/yr -20.8%1.7% conv.
babyliss shavers for men7K/yr +7.5%2.8% conv.
babyliss pro titanium foil shaver6K/yr +1.9%6.5% conv.
babyliss pro fx5K/yr +36.9%0.5% conv.
babyliss skeleton trimmer5K/yr +5.3%2.5% conv.
babylisspro3K/yr +20.6%0.7% conv.

All search terms

Top babyliss foil shaver products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BaByliss Pro Titanium Foil Shaver

BaByliss£60.244.3★1,740 rev

BaByliss Pro Super Motor Professional Skeleton Trimmer Cord/Cordless use Long Lasting Rechargeable Lithium Battery Powerful Motor Precise Steel Blade Silver/Black

BaBylissPRO£87.284.3★1,089 rev

Babyliss Pro Titanium Foil Shaver Cordless/Ultra-Close (Gold)

BaByliss£71.704.3★1,740 rev

BaByliss SuperX Double Foil Shaver for Men UltraSmooth Finish Dual Japanese Steel Foils Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996DU

BaByliss£75.684.5★24 rev

BaByliss Pro Super Motor Trimmer Gold

BaByliss£45.933.8★31 rev

Newest

by launch date

BaByliss SuperX Double Foil Shaver for Men UltraSmooth Finish Dual Japanese Steel Foils Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996DU

BaByliss£75.6824 rev

3mo ago

BaByliss SuperX Single Foil Shaver for Men UltraClose Shave Japanese Steel Foil Cordless LithiumIon Wet & Dry IPX7 USBC Rechargeable FS996SU

BaByliss£53.6219 rev

3mo ago

BaBylissPRO Lo-Pro FX Compact Hair Trimmer Cordless Professional Beard & Hair Trimmer USB-C Rechargeable Zero-Gap Graphite T-Blade

BaBylissPRO£76.662 rev

6mo ago

Babyliss Pro Titanium Foil Shaver Cordless/Ultra-Close (Gold)

BaByliss£71.701,740 rev

1y ago

BaByliss BABYLISS PRO SHAVER UV-FOIL02 FXLFS2E DOUBLE BLADE SHAVER MACHINE Black/White

BaByliss£107.0590 rev

2y ago

What buyers say about babyliss foil shaver

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The build quality is excellent”

Value For Money7%

“Great Value”

Design-Overall7%

“The design is simple”

Ease Of Use7%

“easy to handle”

Soft Feel6%

“Very gentle”

Battery Life6%

“Battery life has been very good so far as well”

Charging5%

“a quick-charge function is available when needed”

Strength4%

“Powerful”

Magnetic Strength/Adsorption4%

“I love the shaver build quality and look with a lovely little magnetic top cap to protect it during travel along with the travel bag and cleaning brush”

Weight Light4%

“Although light in weight the shaver definitely has a solid”

What buyers complain about

Value For Money11%

“The only real downside is the price”

Functionality-Overall9%

“Razorfor precision fading and blending not for the face”

Charging6%

“it takes long time to charge”

Durability5%

“didn't last long”

Quality-Overall5%

“their cheaply made”

Weight Heavy5%

“But is heavier”

Ease Of Use5%

“I can't turn it off”

Sharpness3%

“blades aren't sharp”

Product Condition2%

“It was also not brand new”

Damage/Burn Hair2%

“it regularly pulls at hairs”

Top return reasons

Functionality-Overall26%

Charging9%

Quality-Overall9%

Defective Material/Parts8%

Product Condition7%

Advertised Vs Actual Product5%

Sharpness5%

Skin Health5%

Weight Heavy3%

Damage/Burn Hair3%

Common questions

Is babyliss foil shaver profitable to sell on Amazon United Kingdom?: The niche generates £386K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (46/100).
How competitive is the babyliss foil shaver niche?: 3 brands and 45 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in babyliss foil shaver?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Charging. The return rate is 2.2%.
When does demand for babyliss foil shaver peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the babyliss foil shaver niche?: Listings span £20.85–£110.40; the average listing price is £71.53 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.