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Babyliss Foil Shaver

Fail

The top 5 brands take 100% of clicks, so Babyliss Foil Shaver is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£386K/yr163K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
78%top-5 click share · 3 brands · 45 sellers

Flapen Score

Babyliss Foil Shaver against its category

The dotted line is the Beauty average. Past it, Babyliss Foil Shaver is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyliss Foil Shaver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Babyliss Foil Shaver 163K times last year and spent an estimated £386K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £386K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
3.3%
Market size, estimated
£386Ka year
Peak month
December2.2× the quietest month
Top search term
babyliss pro41K searches a year

02 · Price

A sale here is worth £71.53.

Listings sell for £71.53 on average, from £20.85 to £110.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £71.53 that is £18K to £36K a year per listing.

Average price
£71.53inside the $15 to $100 sweet spot
Price range
£20.85–£110.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£18K–£36K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #236 within Hair Cutting Tools. It carries 1,128 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#236in Hair Cutting Tools
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,128per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Babyliss Foil Shaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 222%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Babyliss Foil Shaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Babyliss Foil Shaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • babyliss pro41K/yr
  • babyliss pro foil shaver26K/yr
  • babyliss foil shaver30K/yr
  • babyliss pro trimmer18K/yr
  • babyliss shaver14K/yr
  • babyliss shavers for men7K/yr
  • babyliss pro titanium foil shaver6K/yr
  • babyliss pro fx5K/yr
  • babyliss skeleton trimmer5K/yr
  • babylisspro3K/yr

Reviews and returns

What reviews say buyers love and hate about Babyliss Foil Shaver

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Value For Money”
2.2%of orders come back
“The only real downside is the price”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Babyliss Foil Shaver questions

Answered from the same tracked data.