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Babyliss Foil Shaver

brand-locked demand (top 5 brands take 100% of clicks) — Babyliss Foil Shaver doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47

Market size 55Growth 28Conversion 41Competition 19Returns 71Price range 86Avg price 85Brand share 0Review moat 59Quality gap 83
This niche Category average · 2,481 niches

Is Babyliss Foil Shaver profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Babyliss Foil Shaver is a £386K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Babyliss Foil Shaver: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.6% over the last 90 days and 3.3% of searches end in a purchase.

£386K

revenue / yr

Units sold / yr5K
Search volume / yr+2.6%163K
Conversion rate3.3%
Avg price£71.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 45
Top-5 product click share78%
Open market0%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement42%
New entrants (1y)3· 3 succeeded
Avg rating4.2★
Avg reviews1,128

Top Babyliss Foil Shaver products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

£0£58K£116K£174K£232K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • BaByliss75%
  • BaBylissPRO22%
  • Cosyonall3%
  • Open — no brand owns it (0%)

Babyliss Foil Shaver demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR3.3%Products12Brands3Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews1,128Avg BSR#236
5K4KBlack Friday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Babyliss Foil Shaver search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • babyliss pro41K/yr
  • babyliss pro foil shaver26K/yr
  • babyliss foil shaver30K/yr
  • babyliss pro trimmer18K/yr
  • babyliss shaver14K/yr
  • babyliss shavers for men7K/yr
  • babyliss pro titanium foil shaver6K/yr
  • babyliss pro fx5K/yr
  • babyliss skeleton trimmer5K/yr
  • babylisspro3K/yr

What reviews say buyers love and hate about Babyliss Foil Shaver

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Quality-Overall23%

The build quality is excellent

Value For Money7%

Great Value

Design-Overall7%

The design is simple

Ease Of Use7%

easy to handle

Soft Feel6%

Very gentle

What buyers complain about

53% of reviews
Value For Money11%

The only real downside is the price

Functionality-Overall9%

Razorfor precision fading and blending not for the face

Charging6%

it takes long time to charge

Durability5%

didn't last long

Quality-Overall5%

their cheaply made

Babyliss Foil Shaver return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
26%
2Charging
9%
3Quality-Overall
9%
4Defective Material/Parts
8%
5Product Condition
7%

Common Babyliss Foil Shaver questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Babyliss Foil Shaver 46/100 on Amazon United Kingdom — Skip it. The niche generates £386K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +2.6% over the last 90 days.
Search demand for Babyliss Foil Shaver on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.