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Babyliss Diffuser Attachment

Fail

The top 5 products take 88% of clicks, so Babyliss Diffuser Attachment is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£43K/yr30K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
88%top-5 click share · 7 brands · 26 sellers

Flapen Score

Babyliss Diffuser Attachment against its category

The dotted line is the Beauty average. Past it, Babyliss Diffuser Attachment is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Babyliss Diffuser Attachment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Babyliss Diffuser Attachment 30K times last year and spent an estimated £43K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
10.1%
Market size, estimated
£43Ka year
Top search term
ghd diffuser attachment12K searches a year

02 · Price

A sale here is worth £14.01.

Listings sell for £14.01 on average, from £8.01 to £23.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £14.01 that is £4K to £7K a year per listing.

Average price
£14.01under the $15 to $100 sweet spot
Price range
£8.01–£23.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #22 within Styling Tools. It carries 3,524 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
16.5%
Average rank
#22in Styling Tools
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,524per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Babyliss Diffuser Attachment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

26

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

2%

  • Brand 151%
  • Brand 221%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Babyliss Diffuser Attachment search demand

Weekly searches over the year. Pick a range.

1K600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Babyliss Diffuser Attachment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghd diffuser attachment12K/yr
  • universal diffuser attachment10K/yr
  • ghd diffuser5K/yr
  • diffuser head for hairdryer3K/yr

Reviews and returns

What reviews say buyers love and hate about Babyliss Diffuser Attachment

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
2.7%of orders come back
“quite big in size”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Babyliss Diffuser Attachment questions

Answered from the same tracked data.