babyliss beard trimmer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£37.50avg listing price — sweet spot $15–$100
Price range
Incredible£16.93–£87.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,366.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad£92K£92K/yr · 51K searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, babyliss beard trimmer is a £92K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
babyliss beard trimmer market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £75K–£94K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
189
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- BABYLISS FOR MEN51%
- BaByliss37%
- BaBylissPRO9%
- Birch3%
- houpoo1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.4×
Top babyliss beard trimmer search terms
- babyliss beard trimmer for men20K/yr
- babyliss beard trimmer14K/yr
- babyliss mens beard trimmer5K/yr
- babyliss men5K/yr
- babyliss for men3K/yr
- babyliss i stubble2K/yr
- babyliss men trimmer2K/yr
Top babyliss beard trimmer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BaByliss Super Stubble XTP Beard Trimmer - Cordless & Waterproof Stubble/Beard Trimmer 24 Length Settings (0.4-5mm) Gifts for Men Blue & Rose Gold 7898DU
BABYLISS FOR MEN£41.214.4★3,580 rev
BaByliss 10-in-1 Titanium Multi Grooming Kit for Men Beard Trimmer Body Groomer Nose & Ear Trimmer Cordless 60-Min Runtime Precision Blades Adjustable Comb Guides Washable Heads 7255U
BABYLISS FOR MEN£17.834.2★1,895 rev
BaByliss Super-X Stubble Trimmer - Waterproof Beard Trimmer with Japanese Steel Blades Motorised Length Control (0.45mm) Digital Display Lithium-Ion Power 90-Minute Runtime S996U
BaByliss£55.294.3★96 rev
BaByliss MEN Japanese Steel Stubble and Beard Trimmer
BABYLISS FOR MEN£22.774.0★470 rev
BaByliss i-Stubble 3 Beard Hair Trimmer Cordless Beard Trimmer 15 cutting lengths
BaBylissPRO£33.174.2★1,519 rev
Newest
by launch date
BaByliss Super X-Metal Stubble and Beard Trimmer Ultra Precision 24 Length Settings Cordless and Waterproof Gifts for Men Gold/Blue S992U
BaByliss£62.0396 rev
Beard Trimmer Men Hair Clippers Men Electric Shavers with Zoom Wheel(1-10mm) Cordless Hair Clippers with Battery Indicator Electric Razor USB Rechargeable Facial Hair Trimmer Body Hair Grooming Kits
Birch£16.932,315 rev
Body Trimmer Men 3 in 1 Pubic & Ball Trimmer Man IPX7 Waterproof Rechargeable Body Shavers for Men with 2 Combs Painless Nose Hairs Trimmer for Man Wet & Dry
houpoo£19.224,296 rev
BaByliss Super-X Stubble Trimmer - Waterproof Beard Trimmer with Japanese Steel Blades Motorised Length Control (0.45mm) Digital Display Lithium-Ion Power 90-Minute Runtime S996U
BaByliss£55.2996 rev
BaByliss Lithium Power Beard Trimmer Cordless Grooming Kit with Stainless Steel Blades Nose & Ear Trimmer 14 Cutting Lengths (0.510mm) USB Charging 80-Minute Runtime T812U
BaByliss£19.0985 rev
Trending
90-day click momentumBaByliss Super X-Metal Stubble and Beard Trimmer Ultra Precision 24 Length Settings Cordless and Waterproof Gifts for Men Gold/Blue S992U
BaByliss£62.034.3★
Body Trimmer Men 3 in 1 Pubic & Ball Trimmer Man IPX7 Waterproof Rechargeable Body Shavers for Men with 2 Combs Painless Nose Hairs Trimmer for Man Wet & Dry
houpoo£19.224.4★
BaByliss 10-in-1 Titanium Multi Grooming Kit for Men Beard Trimmer Body Groomer Nose & Ear Trimmer Cordless 60-Min Runtime Precision Blades Adjustable Comb Guides Washable Heads 7255U
BABYLISS FOR MEN£17.834.2★
BaByliss PowerLight Pro Clipper Cordless or Corded Hair Clippers for Men 8 cutter guides 1-8 Rechargeable Grooming Set Blue 7498CU
BABYLISS FOR MEN£20.824.4★
BaByliss Super-X Stubble Trimmer - Waterproof Beard Trimmer with Japanese Steel Blades Motorised Length Control (0.45mm) Digital Display Lithium-Ion Power 90-Minute Runtime S996U
BaByliss£55.294.3★
What buyers say about babyliss beard trimmer
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“very affordable”
“Simple to use”
“Decent battery life”
“quick to charge”
“works as advertised”
“The attachments are easy to use”
“Gentle on ur skin”
“An excellent light weight gift for a friend”
“Doesnt cause any irritant is easy to clean”
What buyers complain about
“Broke after 6 months”
“Not charging”
“Poor quality cheap rubbish”
“Had to let the battery drain”
“blades aren't sharp”
“doesnt even work”
“Experienced mild skin irritation in some places”
“even if nowhere near worth the money”
“No other attachments which let's it down a bit”
“smaller than I expected”
Top return reasons
Common questions
- Is babyliss beard trimmer profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 20 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the babyliss beard trimmer niche?
- 5 brands and 189 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in babyliss beard trimmer?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.7%.
- When does demand for babyliss beard trimmer peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.4× the quietest.
- What does it cost to enter the babyliss beard trimmer niche?
- Listings span £16.93–£87.28; the average listing price is £37.50 (sweet spot $15–$100). The average incumbent carries 1,366 reviews — the moat a new listing must climb.