avon glimmerstick eyeliner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,231.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 75K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.60–£12.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, avon glimmerstick eyeliner is a £46K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
avon glimmerstick eyeliner market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £56K–£69K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- Avon97%
- Delgirl Beauty LTD3%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top avon glimmerstick eyeliner search terms
- avon glimmerstick eyeliner44K/yr
- avon eyeliner14K/yr
- glimmerstick eyeliner8K/yr
- avon glimmerstick5K/yr
- avon glimmerstick eyeliner saturn grey3K/yr
Top avon glimmerstick eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avon 3 x Glimmerstick Eyeliner in Blackest Black
Avon£8.404.7★1,845 rev
Avon Glimmerstick Eyeliner Cosmic Brown Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
Avon£4.774.5★2,231 rev
Avon Glimmerstick Eyeliner Blackest Black Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
Avon£4.634.5★2,231 rev
Avon Glimmerstick Eyeliner Saturn Grey Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
Avon£4.984.5★2,231 rev
2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Saturn Grey)
Avon£8.394.5★142 rev
Newest
by launch date
Avon Glimmerstick Eyeliner Trio Saturn Grey Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
Avon£10.93167 rev
Avon Glimmerstick Eyeliner Trio Cosmic Brown Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
Avon£10.41167 rev
Avon Glimmerstick Eyeliner Duo Saturn Grey Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
Avon£8.05167 rev
2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Saturn Grey)
Avon£8.39142 rev
2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Black Brown)
Avon£8.73142 rev
Trending
90-day click momentum
Glimmerstick Eyeliner Pencil Pack of 3 | Choose Your Shade | Long-Lasting Smudge-Proof Retractable Eyeliner for Bold Defined Eyes (Black Ice)
Delgirl Beauty LTD£12.424.6★
2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Saturn Grey)
Avon£8.394.5★
Avon Glimmerstick Eyeliner Trio Cosmic Brown Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
Avon£10.414.6★
Avon Glimmerstick Eyeliner Blackest Black Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
Avon£4.634.5★
Avon Glimmerstick Eyeliner Bronze Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
Avon£5.054.5★
What buyers say about avon glimmerstick eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Good colour”
“Good product; have bought these before - items in daily use”
“Good value”
“Easy to use”
“Reliable and easy to use Eyeliner”
“Avon Glimmerstick eye liners are very smooth to put on”
“Soft and creamy”
“They also last for ages”
“It's a wind up application”
“Goes on smoothly, doesnt smudge and comes off easily with micellar water”
What buyers complain about
“dull flat colour”
“Breaks every time its used wouldnt recommend”
“Stay long”
“Aavid damaged contents”
“Not fit for purpose”
“Got these in advance as i like the glimmer stickick for eyes just started using um u have a job to get it on eye as it wont colour the eye line u have to rub so hard just to get a faint bit on not as good as last ones”
“Smudges easily”
“it is so expensive I thought I would give this product a go”
“Not the best”
“Waste of money”
Top return reasons
Common questions
- Is avon glimmerstick eyeliner profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 22 tracked products. 90-day search growth is +1.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the avon glimmerstick eyeliner niche?
- 2 brands and 45 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in avon glimmerstick eyeliner?
- Top complaints mined from reviews: Color, Durability, Length. The return rate is 0.0%.
- When does demand for avon glimmerstick eyeliner peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the avon glimmerstick eyeliner niche?
- Listings span £4.60–£12.42; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.