Avon Glimmerstick Eyeliner
FailThe top 5 brands take 100% of clicks, so Avon Glimmerstick Eyeliner is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £46K/yr75K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 60%top-5 click share · 2 brands · 45 sellers
Flapen Score
Avon Glimmerstick Eyeliner against its category
The dotted line is the Beauty average. Past it, Avon Glimmerstick Eyeliner is stronger. Inside it, weaker.
Market
The Avon Glimmerstick Eyeliner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Avon Glimmerstick Eyeliner 75K times last year and spent an estimated £46K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £46Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- avon glimmerstick eyeliner44K searches a year
02 · Price
A sale here is worth £6.94.
Listings sell for £6.94 on average, from £4.60 to £12.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.
- Average price
- £6.94under the $15 to $100 sweet spot
- Price range
- £4.60–£12.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Make-up. It carries 1,232 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #110in Make-up
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,232per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Avon Glimmerstick Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Avon 3 x Glimmerstick Eyeliner in Blackest Black
- Price
- £8.40
- Rating
- 4.7/5
- Reviews
- 1,845
- Age
- 12y ago

Avon Glimmerstick Eyeliner Cosmic Brown Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
- Price
- £4.77
- Rating
- 4.5/5
- Reviews
- 2,231
- Age
- 3y ago

Avon Glimmerstick Eyeliner Blackest Black Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
- Price
- £4.63
- Rating
- 4.5/5
- Reviews
- 2,231
- Age
- 9y ago

Avon Glimmerstick Eyeliner Saturn Grey Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 2,231
- Age
- 3y ago

2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Saturn Grey)
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
Trending
estimated 90-day click momentum
Glimmerstick Eyeliner Pencil Pack of 3 | Choose Your Shade | Long-Lasting Smudge-Proof Retractable Eyeliner for Bold Defined Eyes (Black Ice)
- Price
- £12.42
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 3y ago

2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Saturn Grey)
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago

Avon Glimmerstick Eyeliner Trio Cosmic Brown Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
- Price
- £10.41
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago

Avon Glimmerstick Eyeliner Blackest Black Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
- Price
- £4.63
- Rating
- 4.5/5
- Reviews
- 2,231
- Age
- 9y ago

Avon Glimmerstick Eyeliner Bronze Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
- Price
- £5.05
- Rating
- 4.5/5
- Reviews
- 2,231
- Age
- 3y ago
Newest
by launch date
Avon Glimmerstick Eyeliner Trio Saturn Grey Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
- Price
- £10.93
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago

Avon Glimmerstick Eyeliner Trio Cosmic Brown Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
- Price
- £10.41
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago

Avon Glimmerstick Eyeliner Duo Saturn Grey Soft-Glide Formula Bold and Intense Colour Waterproof Smudge-Proof Colour That Lasts All-Day Cruelty Free
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago

2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Saturn Grey)
- Price
- £8.39
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago

2 x Avon Glimmerstick Eyeliner Twist Up - No Need To Sharpen (Black Brown)
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
45
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 99%
Open market
0%
- Avon97%
- Delgirl Beauty LTD3%
Demand
Avon Glimmerstick Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Avon Glimmerstick Eyeliner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- avon glimmerstick eyeliner44K/yr
- avon eyeliner14K/yr
- glimmerstick eyeliner8K/yr
- avon glimmerstick5K/yr
- avon glimmerstick eyeliner saturn grey3K/yr
Reviews and returns
What reviews say buyers love and hate about Avon Glimmerstick Eyeliner
We read the reviews and the return reasons for every product selling here.
“dull flat colour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Avon Glimmerstick Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









