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Avon Glimmerstick Eyeliner

Fail

The top 5 brands take 100% of clicks, so Avon Glimmerstick Eyeliner is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£46K/yr75K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
60%top-5 click share · 2 brands · 45 sellers

Flapen Score

Avon Glimmerstick Eyeliner against its category

The dotted line is the Beauty average. Past it, Avon Glimmerstick Eyeliner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avon Glimmerstick Eyeliner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Avon Glimmerstick Eyeliner 75K times last year and spent an estimated £46K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
8.9%
Market size, estimated
£46Ka year
Peak month
November1.3× the quietest month
Top search term
avon glimmerstick eyeliner44K searches a year

02 · Price

A sale here is worth £6.94.

Listings sell for £6.94 on average, from £4.60 to £12.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.

Average price
£6.94under the $15 to $100 sweet spot
Price range
£4.60–£12.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Make-up. It carries 1,232 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#110in Make-up
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,232per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Avon Glimmerstick Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Avon Glimmerstick Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Avon Glimmerstick Eyeliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avon glimmerstick eyeliner44K/yr
  • avon eyeliner14K/yr
  • glimmerstick eyeliner8K/yr
  • avon glimmerstick5K/yr
  • avon glimmerstick eyeliner saturn grey3K/yr

Reviews and returns

What reviews say buyers love and hate about Avon Glimmerstick Eyeliner

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
20%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“dull flat colour”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Avon Glimmerstick Eyeliner questions

Answered from the same tracked data.