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Autumn Gel Nail Polish

Fail

The top 5 brands take 100% of clicks, so Autumn Gel Nail Polish is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£20K/yr92K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
43%top-5 click share · 4 brands · 5 sellers

Flapen Score

Autumn Gel Nail Polish against its category

The dotted line is the Beauty average. Past it, Autumn Gel Nail Polish is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Gel Nail Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Gel Nail Polish 92K times last year and spent an estimated £20K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
1.4%
Market size, estimated
£20Ka year
Peak month
October20.1× the quietest month
Top search term
venalisa gel polish23K searches a year

02 · Price

A sale here is worth £15.86.

Listings sell for £15.86 on average, from £3.63 to £114.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.86 that is £0 to £2K a year per listing.

Average price
£15.86inside the $15 to $100 sweet spot
Price range
£3.63–£114.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #258 within Manicure & Pedicure. It carries 1,320 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
20.6%
Average rank
#258in Manicure & Pedicure
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,320per listing
Listings tracked
36

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Autumn Gel Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

0%

  • Brand 179%
  • Brand 216%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Autumn Gel Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 20.1×

Search terms

Top Autumn Gel Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • venalisa gel polish23K/yr
  • venalisa7K/yr
  • autumn gel nail polish28K/yr
  • autumn gel nail polish set8K/yr
  • gel nail polish autumn colours7K/yr
  • autumn gel polish4K/yr
  • gel polish autumn colours4K/yr
  • v venalisa164/yr
  • winter gel nail polish4K/yr
  • autumn nail gel polish6K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Gel Nail Polish

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
15%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“Very bad it only dries if you use uv light”
A buyer, on “Moist/Dry”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Autumn Gel Nail Polish questions

Answered from the same tracked data.