aussie hair oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,634.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay£251K£251K/yr · 298K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.72avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.89–£13.02cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, aussie hair oil is a £251K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
aussie hair oil market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £229K–£286K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 71%
- Out of stock
- 0.6%
- Avg brand age
- 61 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
187
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
0%
- John Frieda82%
- Aussie14%
- TIGI3%
- Creightons1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -9.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×
Top aussie hair oil search terms
- john frieda frizz ease161K/yr
- frizz ease79K/yr
- aussie hair oil15K/yr
- aussie serum7K/yr
- curly hair serum7K/yr
- hair serum for curly hair7K/yr
- foxy curls4K/yr
- aussie oil4K/yr
- aussie hair serum5K/yr
- bed head foxy curls3K/yr
Top aussie hair oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Frieda Frizz Ease The Controller Extra Strength Serum 50ml
John Frieda£5.514.6★185 rev
John Frieda Frizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair
John Frieda£4.904.5★13,533 rev
John Frieda Frizz Ease Original Serum 50ml Hydrating Anti-Frizz Serum for Medium to Thick Hair
John Frieda£5.204.5★3,300 rev
John Frieda Frizz Ease Secret Agent Touch Up Crème 100 ml Smoothing Cream for Frizzy Curly Hair
John Frieda£4.374.6★1,385 rev
John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
John Frieda£5.614.5★114 rev
Newest
by launch dateJohn Frieda Frizz Ease The Controller Extra Strength Serum 50ml
John Frieda£5.51185 rev
John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
John Frieda£5.61114 rev
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
John Frieda£5.12135 rev
John Frieda Frizz Ease Moisture Barrier Hairspray 250ml
John Frieda£5.0484 rev
John Frieda Frizz Ease Dream Curls Conditioner 250ml
John Frieda£4.4970 rev
Trending
90-day click momentum
John Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml
John Frieda£5.004.3★
John Frieda Frizz Ease Dream Curls Curl Shampoo 250ml
John Frieda£4.544.5★
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
John Frieda£5.124.3★
John Frieda Frizz Ease Moisture Barrier Hairspray 250ml
John Frieda£5.043.6★
John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
John Frieda£5.054.6★
What buyers say about aussie hair oil
What buyers praise and complain about, mined from review topics.What buyers love
“A solid product that does exactly what it should”
“Nice scent”
“Great hair product for frizzy hair”
“Very affordable”
“Goes on smoothly”
“Great straightening solution”
“In use, its quite straightforward”
“Smooths and Moisturises”
“Good, lightweight”
“As described”
What buyers complain about
“did make my hair feel a little rigid”
“the smell is shocking”
“Bit overpriced”
“Additional Comments: My hair has become extremely dry”
“Reduced quality”
“Leaves hair greasy”
“Didn't work for me”
“Not worked for my hair”
“stickier than I would like”
“not amazing for very curly hair”
Top return reasons
Common questions
- Is aussie hair oil profitable to sell on Amazon United Kingdom?
- The niche generates £251K/yr across 35 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the aussie hair oil niche?
- 4 brands and 187 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in aussie hair oil?
- Top complaints mined from reviews: Hair Related, Smell, Value For Money. The return rate is 0.0%.
- When does demand for aussie hair oil peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.4× the quietest.
- What does it cost to enter the aussie hair oil niche?
- Listings span £2.89–£13.02; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 1,634 reviews — the moat a new listing must climb.