How competitive is the Aussie Hair Oil niche on Amazon United Kingdom?

4 brands and 187 sellers compete in Aussie Hair Oil on Amazon United Kingdom. The top 5 Aussie Hair Oil products take 45% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Aussie Hair Oil?

Aussie Hair Oil buyers on Amazon United Kingdom complain most about Hair Related, Smell, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Aussie Hair Oil niche?

Aussie Hair Oil sells for £5.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.89–£13.02. The average incumbent carries 1,634 reviews — the moat a new listing must climb.

Aussie Hair Oil

brand-locked demand (top 5 brands take 100% of clicks) — Aussie Hair Oil doesn't clear our bar today.

Flapen Score

Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

This niche Category average · 2,481 niches

Is Aussie Hair Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aussie Hair Oil is a £251K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.

Aussie Hair Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.2% over the last 90 days and 14.7% of searches end in a purchase.

£251K

revenue / yr

Units sold / yr50K

Search volume / yr-9.2%298K

Conversion rate14.7%

Avg price£5.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 187

Top-5 product click share45%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Top Aussie Hair Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

John Frieda Frizz Ease The Controller Extra Strength Serum 50ml

Price: £5.51
Rating: 4.6/5
Reviews: 185
Age: 6mo ago

John Frieda Frizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair

Price: £4.90
Rating: 4.5/5
Reviews: 13,533
Age: 4y ago

John Frieda Frizz Ease Original Serum 50ml Hydrating Anti-Frizz Serum for Medium to Thick Hair

Price: £5.20
Rating: 4.5/5
Reviews: 3,300
Age: 4y ago

John Frieda Frizz Ease Secret Agent Touch Up Crème 100 ml Smoothing Cream for Frizzy Curly Hair

Price: £4.37
Rating: 4.6/5
Reviews: 1,385
Age: 4y ago

John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml

Price: £5.61
Rating: 4.5/5
Reviews: 114
Age: 6mo ago

Newest

by launch date

John Frieda Frizz Ease The Controller Extra Strength Serum 50ml

Price: £5.51
Rating: 4.6/5
Reviews: 185
Age: 6mo ago

John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml

Price: £5.61
Rating: 4.5/5
Reviews: 114
Age: 6mo ago

John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control

Price: £5.12
Rating: 4.3/5
Reviews: 135
Age: 6mo ago

John Frieda Frizz Ease Moisture Barrier Hairspray 250ml

Price: £5.04
Rating: 3.6/5
Reviews: 84
Age: 6mo ago

John Frieda Frizz Ease Dream Curls Conditioner 250ml

Price: £4.49
Rating: 3.9/5
Reviews: 70
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

187

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

John Frieda82%
Aussie14%
TIGI3%
Creightons1%
Open — no brand owns it (0%)

Aussie Hair Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume298KCVR14.7%Products35Brands4Top 5 Brands100%OOS Rate0.6%Rating4.4★Reviews1,634Avg BSR#58

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×

Top Aussie Hair Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

john frieda frizz ease161K/yr -3.8%11.0% conv.
frizz ease79K/yr -25.2%10.9% conv.
aussie hair oil15K/yr +13.6%13.8% conv.
aussie serum7K/yr +9.3%12.0% conv.
curly hair serum7K/yr +0.4%3.7% conv.
hair serum for curly hair7K/yr -19.2%3.2% conv.
foxy curls4K/yr +7.5%16.0% conv.
aussie oil4K/yr -7.6%15.7% conv.
aussie hair serum5K/yr -16.8%13.2% conv.
bed head foxy curls3K/yr +7.0%16.1% conv.

What reviews say buyers love and hate about Aussie Hair Oil

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews

Quality-Overall12%

“A solid product that does exactly what it should”

Smell12%

“Nice scent”

Suitability Curly Hair12%

“Great hair product for frizzy hair”

Value For Money7%

“Very affordable”

Soft Feel6%

“Goes on smoothly”

What buyers complain about

45% of reviews

Hair Related8%

“did make my hair feel a little rigid”

Smell8%

“the smell is shocking”

Value For Money5%

“Bit overpriced”

Moist/Dry5%

“Additional Comments: My hair has become extremely dry”

Quality-Overall4%

“Reduced quality”

Aussie Hair Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

21%

2Size-Overall

12%

3Functionality-Overall

11%

4Suitability Short Hair

10%

5Defective Material/Parts

Common Aussie Hair Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aussie Hair Oil 49/100 on Amazon United Kingdom — Skip it. The niche generates £251K/yr across 35 tracked products. 13 of 16 products launched in the last 360 days are still selling. Search demand moved -9.2% over the last 90 days.