Auburn Hair Dye

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

2.6%

Market size, estimated

£42Ka year

Peak month

September1.6× the quietest month

Top search term

auburn hair dye112K searches a year

Listings sell for £6.44 on average, from £3.50 to £12.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.44 that is £2K to £3K a year per listing.

Average price

£6.44under the $15 to $100 sweet spot

Price range

£3.50–£12.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #82 within Hair Colour. It carries 4,621 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

93%

Out of stock, average day

3.1%

Average rank

#82in Hair Colour

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,621per listing

Listings tracked

28

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

89 months