Auburn Hair Dye
prices mostly outside the sweet spot ($3.50–$12.52) — Auburn Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Auburn Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Auburn Hair Dye is a £42K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.
Auburn Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.9% over the last 90 days and 2.6% of searches end in a purchase.
£42K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Auburn Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6R Light Auburn Packaging May Vary
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 8y ago
LOreal Paris Preference Hair Dye Long Lasting Brilliance Luminous Permanent Rich Hair Colour Achieve radiant Salon-Inspired Results Shade: 6.45 Brooklyn
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 12y ago
Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 6R Auburn
- Price
- £3.50
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 1y ago
Schwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.68
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5WR Medium Warm Auburn
- Price
- £5.18
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 8y ago
Trending
90-day click momentumLOreal Paris Preference Hair Dye Long Lasting Brilliance Luminous Permanent Rich Hair Colour Achieve radiant Salon-Inspired Results Shade: 6.45 Brooklyn
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 12y ago
Schwarzkopf Creme Supreme 7-57 Golden Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.41
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.68
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 030 Mango Twist Long-lasting Permanent Copper Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.49
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask Cowboy Copper Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.93
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Newest
by launch dateSchwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.68
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf Creme Supreme 7-57 Golden Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.41
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 030 Mango Twist Long-lasting Permanent Copper Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.49
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 6.43 Sunset Copper
- Price
- £6.17
- Rating
- 3.9/5
- Reviews
- 33
- Age
- 7mo ago
Garnier Olia Gloss - 10 Min Tinted Hair Mask Cowboy Copper Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.93
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
146
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
9%
- Clairol46%
- L'Oreal Paris21%
- Creme supreme11%
- Revlon6%
- Garnier4%
- Schwarzkopf3%
- Open — no brand owns it (5 brands, 9%)
Auburn Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.6×
Top Auburn Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- auburn hair dye112K/yr
- auburn hair dye permanent30K/yr
- dark auburn hair dye18K/yr
- copper brown hair dye17K/yr
- dark copper hair dye14K/yr
- light auburn hair dye14K/yr
- cowboy copper hair dye12K/yr
- hair dye auburn9K/yr
- dark ginger hair dye8K/yr
- auburn hair dye semi permanent9K/yr
What reviews say buyers love and hate about Auburn Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“True colour”
“My hair felt soft”
“Good quality”
“Easy to use”
“Good for a shine boost”
What buyers complain about
71% of reviews“Inaccurate colour”
“never brave enough to take a massive leap into the colour pool”
“and my hair falling out like crazy”
“The worst chemical smell Ive ever experienced”
“now it feels dull and dry”
Auburn Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Auburn Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
