auburn hair dye
Skip itPrices mostly outside the sweet spot ($3.50–$12.52) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,621.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.44avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 247K searches
Price range
Bad£3.50–£12.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, auburn hair dye is a £42K/yr Amazon United Kingdom market (247K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
auburn hair dye market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £52K–£64K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 68%
- Out of stock
- 3.1%
- Avg brand age
- 89 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
146
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
9%
- Clairol46%
- L'Oreal Paris21%
- Creme supreme11%
- Revlon6%
- Garnier4%
- Schwarzkopf3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -4.9% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.6×
Top auburn hair dye search terms
- auburn hair dye112K/yr
- auburn hair dye permanent30K/yr
- dark auburn hair dye18K/yr
- copper brown hair dye17K/yr
- dark copper hair dye14K/yr
- light auburn hair dye14K/yr
- cowboy copper hair dye12K/yr
- hair dye auburn9K/yr
- dark ginger hair dye8K/yr
- auburn hair dye semi permanent9K/yr
Top auburn hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6R Light Auburn Packaging May Vary
Clairol£5.174.5★13,976 rev
LOreal Paris Preference Hair Dye Long Lasting Brilliance Luminous Permanent Rich Hair Colour Achieve radiant Salon-Inspired Results Shade: 6.45 Brooklyn
L'Oreal Paris£7.744.5★782 rev
Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 6R Auburn
Clairol£3.504.4★108 rev
Schwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.684.3★226 rev
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5WR Medium Warm Auburn
Clairol£5.184.5★13,976 rev
Newest
by launch dateSchwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.68226 rev
Schwarzkopf Creme Supreme 7-57 Golden Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.41226 rev
Schwarzkopf LIVE Intense Colour 030 Mango Twist Long-lasting Permanent Copper Hair Dye With Extra Colour Refresh Gloss
LIVE£5.49854 rev
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 6.43 Sunset Copper
Clairol£6.1733 rev
Garnier Olia Gloss - 10 Min Tinted Hair Mask Cowboy Copper Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
Garnier£7.93166 rev
Trending
90-day click momentumLOreal Paris Preference Hair Dye Long Lasting Brilliance Luminous Permanent Rich Hair Colour Achieve radiant Salon-Inspired Results Shade: 6.45 Brooklyn
L'Oreal Paris£7.744.5★
Schwarzkopf Creme Supreme 7-57 Golden Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.414.3★
Schwarzkopf Creme Supreme 7-7 Copper Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.684.3★
Schwarzkopf LIVE Intense Colour 030 Mango Twist Long-lasting Permanent Copper Hair Dye With Extra Colour Refresh Gloss
LIVE£5.494.4★
Garnier Olia Gloss - 10 Min Tinted Hair Mask Cowboy Copper Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
Garnier£7.934.0★
What buyers say about auburn hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“True colour”
“My hair felt soft”
“Good quality”
“Easy to use”
“Good for a shine boost”
“Makes coloured hair lovely and shiny, a nice booster in between colouring”
“Easy to apply”
“Really good coverage”
“For something thats quick, affordable, and gives visible results, this is a great product to keep in your bathroom”
“It smells nice”
What buyers complain about
“Inaccurate colour”
“never brave enough to take a massive leap into the colour pool”
“and my hair falling out like crazy”
“The worst chemical smell Ive ever experienced”
“now it feels dull and dry”
“didnt apply well”
“Doesn't last long”
“Allergic”
“I didn't expect grey coverage”
“Not enough conditioner for long hair”
Top return reasons
Common questions
- Is auburn hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 28 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the auburn hair dye niche?
- 11 brands and 146 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in auburn hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Hair Related. The return rate is 0.1%.
- When does demand for auburn hair dye peak?
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- What does it cost to enter the auburn hair dye niche?
- Listings span £3.50–£12.52; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 4,621 reviews — the moat a new listing must climb.