athletes foot powder
Worth a lookShows searches that convert (19.5% search→purchase), but prices mostly outside the sweet spot ($4.07–$9.17) keeps it on the watch list.
Conversion
Incredible19.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£604K£604K/yr · 510K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,741.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.08avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad£4.07–£9.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, athletes foot powder is a £604K/yr Amazon United Kingdom market (510K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
athletes foot powder market data
- Units sold / yr
- 60K–80K
- avg 5,000–6,000/product
- Revenue / yr
- £365K–£486K
- units × avg price
- Conversion rate
- 19.5%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
62
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
5%
- Dr. Scholl's40%
- Daktarin33%
- SZ STAR6%
- Longshawe Pkg5%
- PNJB5%
- Lamisil5%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top athletes foot powder search terms
- athletes foot spray147K/yr
- athletes foot powder91K/yr
- daktarin spray70K/yr
- antifungal powder30K/yr
- scholl athletes foot spray34K/yr
- athletes foot powder antifungal12K/yr
- foot powder antifungal15K/yr
- mycota powder17K/yr
- anti fungal foot powder13K/yr
- antifungal spray12K/yr
Top athletes foot powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Daktarin Spray Powder 100g
Daktarin£5.444.6★4,865 rev
Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)
Dr. Scholl's£5.164.6★11,730 rev
Scholl Shoe Spray Antifungal Disinfectant 250ml - Kills 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria Pack of 1
Dr. Scholl's£4.834.5★6,509 rev
SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness
SZ STAR£7.684.1★200 rev
Silverlene 3 x Athletes Healthy Foot Powder Medicated Treats & Prevents Anti Fungal 75g
Longshawe Pkg£7.474.2★527 rev
Newest
by launch date
The Feets Athletes Foot Powder - Natural Antifungal Powder for Fungus-Prone Dry Irritated Skin - Relieves Redness & Itching - Natural Formula for Healthy Feet - 60g
The Feats£9.1789 rev
SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness
SZ STAR£7.68200 rev
Dr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
Dr. Scholl's£4.07362 rev
Scholl Shoe Spray Antifungal Disinfectant 250ml - Kills 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria Pack of 1
Dr. Scholl's£4.836,509 rev
PNJB Athletes Healthy Foot Powder Medicated Treats And Prevents Anti-FUNGAL 75g Prone To Excessive Sweating And Odour Daily Foot Care Regime Talcum Powder Controls Sweat (1pcs)
PNJB£5.15217 rev
Trending
90-day click momentumDr. Scholls Ultra Odour-Fighting Foot Powder with Sweat Max Technology-Keeps Feet and Shoes Fresh and Dry Controls Foot Wetness Destroys Foot Odours Instantly and Provides All-Day Odour Protection
Dr. Scholl's£4.074.6★
Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)
Dr. Scholl's£5.164.6★
Silverlene 3 x Athletes Healthy Foot Powder Medicated Treats & Prevents Anti Fungal 75g
Longshawe Pkg£7.474.2★
SZ STAR Athletes Foot Powder with Peppermint & Menthol 100g - Antifungal Deodorising Formula for Sweaty Smelly Feet - Moisture Absorbing Foot Care for Odour Control & All Day Freshness
SZ STAR£7.684.1★
Daktarin Spray Powder 100g
Daktarin£5.444.6★
What buyers say about athletes foot powder
What buyers praise and complain about, mined from review topics.What buyers love
“Very effective product”
“Did the job”
“Does the job”
“Pleasant smell”
“Good price”
“Easy to use”
“Great to use as a spray on skin as a preventative treatment”
“Daily shoe powder that really keeps feet dry, comfy & fresh”
“Effective”
“Easy to apply”
What buyers complain about
“Waste of money”
“Did not work”
“item smells like talcum powder”
“A little small”
“No active ingredients”
“Bottle was leaking”
“just couldn't believe how difficult it is”
“so wet it wouldnt heal”
“Misleading advert”
“only lasted 1 week”
Top return reasons
Common questions
- Is athletes foot powder profitable to sell on Amazon United Kingdom?
- The niche generates £604K/yr across 10 tracked products. 90-day search growth is +26.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the athletes foot powder niche?
- 8 brands and 62 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in athletes foot powder?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Smell. The return rate is 0.1%.
- When does demand for athletes foot powder peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the athletes foot powder niche?
- Listings span £4.07–£9.17; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 2,741 reviews — the moat a new listing must climb.