How competitive is the Athletes Foot Cream niche on Amazon United Kingdom?

3 brands and 36 sellers compete in Athletes Foot Cream on Amazon United Kingdom. The top 5 Athletes Foot Cream products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Athletes Foot Cream?

Athletes Foot Cream buyers on Amazon United Kingdom complain most about Allergies, Functionality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Athletes Foot Cream niche?

Athletes Foot Cream sells for £6.87 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.41–£9.60. The average incumbent carries 2,665 reviews — the moat a new listing must climb.

Athletes Foot Cream

a concentrated shelf (top 5 take 100% of clicks) — Athletes Foot Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47

This niche Category average · 2,481 niches

Is Athletes Foot Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Athletes Foot Cream is a £290K/yr Amazon United Kingdom market (460K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 35/100.

Athletes Foot Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.5% over the last 90 days and 9.2% of searches end in a purchase.

£290K

revenue / yr

Units sold / yr50K

Search volume / yr+1.5%460K

Conversion rate9.2%

Avg price£6.87

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 36

Top-5 product click share100%

Open market0%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Top Athletes Foot Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Daktarin Aktiv Cream (1x 30g) Help Treat your Atheletes Foot with Fungus Foot Treatment Suitable for Cracked and Itchy Skin

Price: £5.45
Rating: 4.6/5
Reviews: 6,825
Age: 19y ago

Daktarin Intensiv Athletes Foot Cream 15g

Price: £4.41
Rating: 4.6/5
Reviews: 1,056
Age: 10y ago

Daktarin Spray Powder 100g

Price: £5.44
Rating: 4.6/5
Reviews: 4,865
Age: 19y ago

Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g

Price: £9.60
Rating: 4.8/5
Reviews: 502
Age: 6mo ago

Antifungal Cream Anti Fungal Skin Cream for Jock Itch Athletes Foot Ringworm Soothing & Hydrating Formula (20g)

Price: £9.44
Rating: 4.4/5
Reviews: 76
Age: 9mo ago

Newest

by launch date

Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g

Price: £9.60
Rating: 4.8/5
Reviews: 502
Age: 6mo ago

Antifungal Cream Anti Fungal Skin Cream for Jock Itch Athletes Foot Ringworm Soothing & Hydrating Formula (20g)

Price: £9.44
Rating: 4.4/5
Reviews: 76
Age: 9mo ago

Daktarin Intensiv Athletes Foot Cream 15g

Price: £4.41
Rating: 4.6/5
Reviews: 1,056
Age: 10y ago

Daktarin Aktiv Cream (1x 30g) Help Treat your Atheletes Foot with Fungus Foot Treatment Suitable for Cracked and Itchy Skin

Price: £5.45
Rating: 4.6/5
Reviews: 6,825
Age: 19y ago

Daktarin Spray Powder 100g

Price: £5.44
Rating: 4.6/5
Reviews: 4,865
Age: 19y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Daktarin91%
Kopa Haiku5%
KANGBOMEI4%

Athletes Foot Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume460KCVR9.2%Products5Brands3Top 5 Brands100%OOS Rate1.3%Rating4.6★Reviews2,665Avg BSR#9

Peak months: Feb, Jun · busiest ÷ quietest = 1.8×

Top Athletes Foot Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

daktarin cream173K/yr +5.0%10.9% conv.
daktacort cream99K/yr -11.8%2.4% conv.
daktarin59K/yr +2.1%10.7% conv.
daktacort hydrocortisone cream28K/yr +16.5%0.9% conv.
daktacort25K/yr -0.6%1.2% conv.
daktarin cream for skin fungal18K/yr +12.1%8.2% conv.
daktarin gold14K/yr +16.4%5.7% conv.
daktacort cream hydrocortisone 30g10K/yr +13.4%1.2% conv.
daktarin gold cream7K/yr +5.3%6.1% conv.
daktarin cream 2 w/w miconazole6K/yr -8.1%3.6% conv.

What reviews say buyers love and hate about Athletes Foot Cream

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Quality-Overall18%

“Great product as described”

Efficiency12%

“Really effective for me -”

Allergies11%

“No irritation”

Smell8%

“The smell is natural”

Value For Money7%

“Good price”

What buyers complain about

55% of reviews

Allergies16%

“Itchy down there”

Functionality-Overall14%

“It doesn't work immediately”

Size-Overall6%

“Small”

Ingredients-Overall4%

“There is no clear indication that it contains a recognised antifungal active ingredient”

Durability3%

“Gone”

Common Athletes Foot Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Athletes Foot Cream 35/100 on Amazon United Kingdom — Skip it. The niche generates £290K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +1.5% over the last 90 days.