athletes foot cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Good£290K£290K/yr · 460K searches
Review moat
Okay2,664.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.87avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.41–£9.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, athletes foot cream is a £290K/yr Amazon United Kingdom market (460K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
athletes foot cream market data
- Units sold / yr
- 40K–50K
- avg 6,000–8,000/product
- Revenue / yr
- £275K–£344K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 1.3%
- Avg brand age
- 46 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Daktarin91%
- Kopa Haiku5%
- KANGBOMEI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 1.8×
Top athletes foot cream search terms
- daktarin cream173K/yr
- daktacort cream99K/yr
- daktarin59K/yr
- daktacort hydrocortisone cream28K/yr
- daktacort25K/yr
- daktarin cream for skin fungal18K/yr
- daktarin gold14K/yr
- daktacort cream hydrocortisone 30g10K/yr
- daktarin gold cream7K/yr
- daktarin cream 2 w/w miconazole6K/yr
Top athletes foot cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Daktarin Aktiv Cream (1x 30g) Help Treat your Atheletes Foot with Fungus Foot Treatment Suitable for Cracked and Itchy Skin
Daktarin£5.454.6★6,825 rev
Daktarin Intensiv Athletes Foot Cream 15g
Daktarin£4.414.6★1,056 rev
Daktarin Spray Powder 100g
Daktarin£5.444.6★4,865 rev
Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g
Kopa Haiku£9.604.8★502 rev
Antifungal Cream Anti Fungal Skin Cream for Jock Itch Athletes Foot Ringworm Soothing & Hydrating Formula (20g)
KANGBOMEI£9.444.4★76 rev
Newest
by launch dateAntifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g
Kopa Haiku£9.60502 rev
Antifungal Cream Anti Fungal Skin Cream for Jock Itch Athletes Foot Ringworm Soothing & Hydrating Formula (20g)
KANGBOMEI£9.4476 rev
Daktarin Intensiv Athletes Foot Cream 15g
Daktarin£4.411,056 rev
Daktarin Aktiv Cream (1x 30g) Help Treat your Atheletes Foot with Fungus Foot Treatment Suitable for Cracked and Itchy Skin
Daktarin£5.456,825 rev
Daktarin Spray Powder 100g
Daktarin£5.444,865 rev
Trending
90-day click momentumAntifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g
Kopa Haiku£9.604.8★
Antifungal Cream Anti Fungal Skin Cream for Jock Itch Athletes Foot Ringworm Soothing & Hydrating Formula (20g)
KANGBOMEI£9.444.4★
Daktarin Aktiv Cream (1x 30g) Help Treat your Atheletes Foot with Fungus Foot Treatment Suitable for Cracked and Itchy Skin
Daktarin£5.454.6★
Daktarin Spray Powder 100g
Daktarin£5.444.6★
Daktarin Intensiv Athletes Foot Cream 15g
Daktarin£4.414.6★
What buyers say about athletes foot cream
What buyers praise and complain about, mined from review topics.What buyers love
“Great product as described”
“Really effective for me -”
“No irritation”
“The smell is natural”
“Good price”
“Relieved itching in a matter of minutes”
“Really did work”
“Feels great on skin”
“Easy to use”
“Herbal”
What buyers complain about
“Itchy down there”
“It doesn't work immediately”
“Small”
“There is no clear indication that it contains a recognised antifungal active ingredient”
“Gone”
“Years of itch and dr visits, several rounds of antibiotics ect with no difference”
“Cold Blister”
“It is a little expensive”
“the cream is quite thick”
“which makes the listing misleading for anyone looking to treat conditions like jock itch or athletes foot”
Common questions
- Is athletes foot cream profitable to sell on Amazon United Kingdom?
- The niche generates £290K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the athletes foot cream niche?
- 3 brands and 36 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in athletes foot cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for athletes foot cream peak?
- Demand peaks in Feb–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the athletes foot cream niche?
- Listings span £4.41–£9.60; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 2,665 reviews — the moat a new listing must climb.