Ash Brown Hair Dye
prices mostly outside the sweet spot ($4.22–$13.81) — Ash Brown Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Ash Brown Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ash Brown Hair Dye is a £54K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 41/100.
Ash Brown Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.8% over the last 90 days and 4.0% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Ash Brown Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5A Medium Ash Brown
- Price
- £5.28
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 8y ago
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6A Light Ash Brown 1 Count (Pack of 1)
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 13,976
- Age
- 8y ago
LOréal Paris Excellence Cool Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 5.11 Ultra Ash Light Brown
- Price
- £7.60
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 6y ago
Revlon Colorstay Longwear Permanent Cream Colour Dark Ash Blonde 7.1
- Price
- £4.22
- Rating
- 4.1/5
- Reviews
- 500
- Age
- 3y ago
LOreal Paris Preference Hair Dye Luminous Permanent Rich Hair Colour Long Lasting Brilliance Achieve Radiant Salon-Inspired Results Shade: 6.21 Zurich
- Price
- £8.94
- Rating
- 4.4/5
- Reviews
- 9,637
- Age
- 10y ago
Trending
90-day click momentum
Schwarzkopf Creme Supreme 5-1 Cool Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.89
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf Creme Supreme 6-16 Cool Ash Light Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £8.03
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Garnier Nutrisse Ultra Color Hair Dye. For 100% Grey Coverage and a cool sophisticated 8-week colour No-ammonia Vegan formula Modern Iced Coffee Tone Shade: 4.15 Iced Coffee Brown
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 38,564
- Age
- 14y ago
LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 5U Universal Light Brown
- Price
- £7.66
- Rating
- 4.4/5
- Reviews
- 660
- Age
- 5y ago
Garnier Olia 6.0 Light Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant light brown hair color with incredible shine and softness.
- Price
- £7.18
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Newest
by launch dateSchwarzkopf Creme Supreme 6-16 Cool Ash Light Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £8.03
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf Creme Supreme 5-1 Cool Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.89
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 511/77 Medium Ash Brown
- Price
- £4.50
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 1y ago
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 611/75 Light Ash Brown
- Price
- £4.49
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 1y ago
Clairol Nice n Easy Pure Brunettes Hair Colour | Pure and Rich Brown Tones | Smooth Natural Hair Colour | With Pre-Colour Serum | 100% Grey Coverage | 6.5PB Lightest Latte Brown| Permanent Hair Dye
- Price
- £6.14
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
150
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
6%
- Clairol45%
- L'Oreal Paris21%
- Revlon9%
- Creme supreme8%
- Garnier6%
- Olia5%
- Open — no brand owns it (5 brands, 6%)
Ash Brown Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Ash Brown Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ash brown hair dye88K/yr
- light ash brown hair dye31K/yr
- cool brown hair dye19K/yr
- ash brown hair dye permanent18K/yr
- dark ash brown hair dye12K/yr
- medium ash brown hair dye10K/yr
- mushroom brown hair dye8K/yr
- ash brown7K/yr
- light ash brown6K/yr
- hair dye ash brown6K/yr
What reviews say buyers love and hate about Ash Brown Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good colour”
“Really love this brand of hair colour”
“It had good reviews”
“EASY TO USE”
“Good coverage”
What buyers complain about
73% of reviews“too dark”
“HAIR IS PURPLE DO NOT USE”
“Allergic reaction”
“This has ruined my hair”
“Dont last much”
Ash Brown Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ash Brown Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
