ash brown hair dye
Skip itPrices mostly outside the sweet spot ($4.22–$13.81) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad7,631avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.46avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 212K searches
Price range
Bad£4.22–£13.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ash brown hair dye is a £54K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
ash brown hair dye market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £52K–£65K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 80%
- Out of stock
- 1.6%
- Avg brand age
- 81 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
150
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
6%
- Clairol45%
- L'Oreal Paris21%
- Revlon9%
- Creme supreme8%
- Garnier6%
- Olia5%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 69 weeks — +1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top ash brown hair dye search terms
- ash brown hair dye88K/yr
- light ash brown hair dye31K/yr
- cool brown hair dye19K/yr
- ash brown hair dye permanent18K/yr
- dark ash brown hair dye12K/yr
- medium ash brown hair dye10K/yr
- mushroom brown hair dye8K/yr
- ash brown7K/yr
- light ash brown6K/yr
- hair dye ash brown6K/yr
Top ash brown hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 5A Medium Ash Brown
Clairol£5.284.5★13,976 rev
Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 6A Light Ash Brown 1 Count (Pack of 1)
Clairol£5.144.5★13,976 rev
LOréal Paris Excellence Cool Crème Permanent Hair Dye Radiant At-Home Hair Colour with up to 100% Grey Coverage Pro-Keratin Up to 8 Weeks of Colour Colour: 5.11 Ultra Ash Light Brown
L'Oreal Paris£7.604.4★139 rev
Revlon Colorstay Longwear Permanent Cream Colour Dark Ash Blonde 7.1
Revlon£4.224.1★500 rev
LOreal Paris Preference Hair Dye Luminous Permanent Rich Hair Colour Long Lasting Brilliance Achieve Radiant Salon-Inspired Results Shade: 6.21 Zurich
L'Oreal Paris£8.944.4★9,637 rev
Newest
by launch date
Schwarzkopf Creme Supreme 6-16 Cool Ash Light Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£8.03226 rev
Schwarzkopf Creme Supreme 5-1 Cool Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.89226 rev
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 511/77 Medium Ash Brown
Clairol£4.50111 rev
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 611/75 Light Ash Brown
Clairol£4.49128 rev
Clairol Nice n Easy Pure Brunettes Hair Colour | Pure and Rich Brown Tones | Smooth Natural Hair Colour | With Pre-Colour Serum | 100% Grey Coverage | 6.5PB Lightest Latte Brown| Permanent Hair Dye
Clairol£6.14240 rev
Trending
90-day click momentumSchwarzkopf Creme Supreme 5-1 Cool Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.894.3★
Schwarzkopf Creme Supreme 6-16 Cool Ash Light Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£8.034.3★
Garnier Nutrisse Ultra Color Hair Dye. For 100% Grey Coverage and a cool sophisticated 8-week colour No-ammonia Vegan formula Modern Iced Coffee Tone Shade: 4.15 Iced Coffee Brown
Garnier£5.584.4★
LOréal Paris Excellence Universal Nudes Hair Colour Ammonia-Free Micro-Keratine Triple Care 100% Grey Coverage Radiance Boosting 5U Universal Light Brown
L'Oreal Paris£7.664.4★
Garnier Olia 6.0 Light Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant light brown hair color with incredible shine and softness.
Olia£7.184.4★
What buyers say about ash brown hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Good colour”
“Really love this brand of hair colour”
“It had good reviews”
“EASY TO USE”
“Good coverage”
“worth the price”
“is so soft”
“smells good”
“As described”
“Easy to apply”
What buyers complain about
“too dark”
“HAIR IS PURPLE DO NOT USE”
“Allergic reaction”
“This has ruined my hair”
“Dont last much”
“going to try other quality products”
“Annoying smell”
“The colour seems to get lighter after 4 weeks though”
“which didn't work”
“Definitely NOT worth the price”
Top return reasons
Common questions
- Is ash brown hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the ash brown hair dye niche?
- 11 brands and 150 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in ash brown hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Allergies. The return rate is 0.1%.
- When does demand for ash brown hair dye peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the ash brown hair dye niche?
- Listings span £4.22–£13.81; the average listing price is £6.46 (sweet spot $15–$100). The average incumbent carries 7,631 reviews — the moat a new listing must climb.