Ash Brown Hair Dye
FailPrices span $4.22–$13.81, mostly outside the sweet spot, so Ash Brown Hair Dye is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £54K/yr212K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 48%top-5 click share · 11 brands · 150 sellers
Flapen Score
Ash Brown Hair Dye against its category
The dotted line is the Beauty average. Past it, Ash Brown Hair Dye is stronger. Inside it, weaker.
Market
The Ash Brown Hair Dye market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ash Brown Hair Dye 212K times last year and spent an estimated £54K. The top 5 brands take 90% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £54Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- ash brown hair dye88K searches a year
02 · Price
A sale here is worth £6.46.
Listings sell for £6.46 on average, from £4.22 to £13.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.46 that is £646 to £2K a year per listing.
- Average price
- £6.46under the $15 to $100 sweet spot
- Price range
- £4.22–£13.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £646–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #34 within Hair Colour. It carries 7,631 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 97%
- Out of stock, average day
- 1.6%
- Average rank
- #34in Hair Colour
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,631per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Ash Brown Hair Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
150
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
6%
- Brand 145%
- Brand 221%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 65%
- Open — no brand owns it (5 brands, 6%)
Demand
Ash Brown Hair Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Ash Brown Hair Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ash brown hair dye88K/yr
- light ash brown hair dye31K/yr
- cool brown hair dye19K/yr
- ash brown hair dye permanent18K/yr
- dark ash brown hair dye12K/yr
- medium ash brown hair dye10K/yr
- mushroom brown hair dye8K/yr
- ash brown7K/yr
- light ash brown6K/yr
- hair dye ash brown6K/yr
Reviews and returns
What reviews say buyers love and hate about Ash Brown Hair Dye
We read the reviews and the return reasons for every product selling here.
“too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ash Brown Hair Dye questions
Answered from the same tracked data.