Ash Brown Hair Dye

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

4.0%

Market size, estimated

£54Ka year

Peak month

April1.3× the quietest month

Top search term

ash brown hair dye88K searches a year

Listings sell for £6.46 on average, from £4.22 to £13.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.46 that is £646 to £2K a year per listing.

Average price

£6.46under the $15 to $100 sweet spot

Price range

£4.22–£13.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£646–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #34 within Hair Colour. It carries 7,631 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

97%

Out of stock, average day

1.6%

Average rank

#34in Hair Colour

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,631per listing

Listings tracked

30

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

81 months