Aromatherapy
a small market ($14K/yr) — Aromatherapy doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Aromatherapy profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Aromatherapy is a £14K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Aromatherapy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -41.2% over the last 90 days and 1.6% of searches end in a purchase.
£14K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 40 products
Top Aromatherapy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tisserand - The Little Box of Mindfulness - Breathe Deep Mind Clear Real Calm - 100% Natural Pure Essential Oils - 3x10m
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 1,030
- Age
- 5y ago
EUDORA Harmony Ball Aromatherapy Necklace Essential Oil Diffuser Pendant with 7PCS Lava Stone Beads for Women Girls Nice Gift Jewellery 24 inches
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 1,714
- Age
- 8y ago
Bulk Shower Steamers Aromatherapy Self Care Gift Set with 8PCS Unique Scented Shower Bombs. Natural Organic Melts for Women Mothers Day Shower Fizzies for Bathroom Relaxing and Moisturizing Spa
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 14,067
- Age
- 4y ago
LIVAANO Essential Oils Set 100% Natural Essential Oils for Diffusers for Home Massage & Relaxation | 12x5ml Essential Oil for Aromatherapy Lavender Tea Tree Gift Set
- Price
- £8.98
- Rating
- 4.5/5
- Reviews
- 1,712
- Age
- 3y ago
SALUBRITO Essential Oil Roll On Set 6x10ml Aromatherapy Oil Roller Ball with Lavender Peppermint Essential Oil Blend for Skin Anxiety Relief Relaxation Gift for Women - Sleep Breathe
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 3y ago
Trending
90-day click momentum
5Kind Magnesium Night Cream 100ml - Relaxing Lavender & Chamomile Magnesium Butter - Calming Aromatherapy Infused with Lavender Essential Oils & Chamomile Essential Oils - Natural Sleep Aid
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 8mo ago
7 Chakra Essential Oil Roll-On Blend Gift Set by Aromafume | 7x 6ml/0.2 fl oz | Aromatherapy Oils for Meditation Chakra Balance | Yoga & Reiki Gifts | Essential Oil Set for Plexus Root Chakra & more
- Price
- £22.09
- Rating
- 4.4/5
- Reviews
- 1,627
- Age
- 6y ago
EUDORA Harmony Ball Aromatherapy Necklace Essential Oil Diffuser Pendant with 7PCS Lava Stone Beads for Women Girls Nice Gift Jewellery 24 inches
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 1,714
- Age
- 8y ago
Tisserand - The Little Box of Happiness - Shine Bright Creative Space Happy Vibes - 100% Natural Pure Essential Oils - 3x10ml
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 373
- Age
- 5y ago
Aromatherapy An A-Z: The most comprehensive guide to aromatherapy ever published
- Price
- £9.99
- Rating
- 4.7/5
- Reviews
- 365
- Age
- 19y ago
Newest
by launch date5Kind Magnesium Night Cream 100ml - Relaxing Lavender & Chamomile Magnesium Butter - Calming Aromatherapy Infused with Lavender Essential Oils & Chamomile Essential Oils - Natural Sleep Aid
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 8mo ago
Wecona Aromatherapy Essential Oil Roll-On Set 6x10ml Essential Oil for Skin with Roller Bottles Portable Essential Oils for Diffusers for Home Relaxing Gift for Women & Men
- Price
- £7.66
- Rating
- 4.3/5
- Reviews
- 2,229
- Age
- 1y ago
Aroma Diffuser Set for Essential Oils 500 ml Remote Control 14 LED Colours & 4 Timer Settings - Ideal for Relaxation Wellness & Aromatherapy
- Price
- £18.34
- Rating
- 4.2/5
- Reviews
- 666
- Age
- 1y ago
Shower Steamers Aromatherapy for Women and Men 8 Pack 8 Scents Shower Bombs with Natural Essential Oils for Home Spa Self Care Stress Relief and Relaxation Nasal Relief Birthday Gifts
- Price
- £8.76
- Rating
- 4.2/5
- Reviews
- 283
- Age
- 2y ago
SALUBRITO Essential Oil Roll On Set 6x10ml Aromatherapy Oil Roller Ball with Lavender Peppermint Essential Oil Blend for Skin Anxiety Relief Relaxation Gift for Women - Sleep Breathe
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
102
Top-5 brand share
51%
Top 20: 94%
Top-5 click share
40%
Top 20: 76%
Open market
43%
- Tisserand21%
- EUDORA Harmony Ball10%
- leoce8%
- Livaano6%
- SALKING6%
- Salubrito6%
Aromatherapy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 10.0×
What reviews say buyers love and hate about Aromatherapy
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“natural scent”
“Decent quality”
“Excellent value for money”
“Christmas gifts”
“Great diffuser”
What buyers complain about
69% of reviews“Smell is very artificial”
“does not last”
“bottles are tiny”
“A bit rubbish really”
“the product simply wasnt effective”
Aromatherapy return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aromatherapy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
