Aromatherapy
FailShoppers spend an estimated $14K a year here, so Aromatherapy is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £14K/yr71K searches / yr
- 90-day growth
- -41.2%search demand this quarter
- Competition
- 40%top-5 click share · 26 brands · 102 sellers
Flapen Score
Aromatherapy against its category
The dotted line is the Beauty average. Past it, Aromatherapy is stronger. Inside it, weaker.
Market
The Aromatherapy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aromatherapy 71K times last year and spent an estimated £14K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -41.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £14Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- aromatherapy51K searches a year
02 · Price
A sale here is worth £12.37.
Listings sell for £12.37 on average, from £4.14 to £53.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.37 that is £0 to £1K a year per listing.
- Average price
- £12.37under the $15 to $100 sweet spot
- Price range
- £4.14–£53.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #170 within Bath & Body. It carries 5,318 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #170in Bath & Body
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,318per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Aromatherapy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tisserand - The Little Box of Mindfulness - Breathe Deep Mind Clear Real Calm - 100% Natural Pure Essential Oils - 3x10m
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 1,030
- Age
- 5y ago

EUDORA Harmony Ball Aromatherapy Necklace Essential Oil Diffuser Pendant with 7PCS Lava Stone Beads for Women Girls Nice Gift Jewellery 24 inches
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 1,714
- Age
- 8y ago

Bulk Shower Steamers Aromatherapy Self Care Gift Set with 8PCS Unique Scented Shower Bombs. Natural Organic Melts for Women Mothers Day Shower Fizzies for Bathroom Relaxing and Moisturizing Spa
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 14,067
- Age
- 4y ago

LIVAANO Essential Oils Set 100% Natural Essential Oils for Diffusers for Home Massage & Relaxation | 12x5ml Essential Oil for Aromatherapy Lavender Tea Tree Gift Set
- Price
- £8.98
- Rating
- 4.5/5
- Reviews
- 1,712
- Age
- 3y ago

SALUBRITO Essential Oil Roll On Set 6x10ml Aromatherapy Oil Roller Ball with Lavender Peppermint Essential Oil Blend for Skin Anxiety Relief Relaxation Gift for Women - Sleep Breathe
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 3y ago
Trending
estimated 90-day click momentum
5Kind Magnesium Night Cream 100ml - Relaxing Lavender & Chamomile Magnesium Butter - Calming Aromatherapy Infused with Lavender Essential Oils & Chamomile Essential Oils - Natural Sleep Aid
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 8mo ago

7 Chakra Essential Oil Roll-On Blend Gift Set by Aromafume | 7x 6ml/0.2 fl oz | Aromatherapy Oils for Meditation Chakra Balance | Yoga & Reiki Gifts | Essential Oil Set for Plexus Root Chakra & more
- Price
- £22.09
- Rating
- 4.4/5
- Reviews
- 1,627
- Age
- 6y ago

EUDORA Harmony Ball Aromatherapy Necklace Essential Oil Diffuser Pendant with 7PCS Lava Stone Beads for Women Girls Nice Gift Jewellery 24 inches
- Price
- £13.95
- Rating
- 4.5/5
- Reviews
- 1,714
- Age
- 8y ago

Tisserand - The Little Box of Happiness - Shine Bright Creative Space Happy Vibes - 100% Natural Pure Essential Oils - 3x10ml
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 373
- Age
- 5y ago

Aromatherapy An A-Z: The most comprehensive guide to aromatherapy ever published
- Price
- £9.99
- Rating
- 4.7/5
- Reviews
- 365
- Age
- 19y ago
Newest
by launch date
5Kind Magnesium Night Cream 100ml - Relaxing Lavender & Chamomile Magnesium Butter - Calming Aromatherapy Infused with Lavender Essential Oils & Chamomile Essential Oils - Natural Sleep Aid
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 8mo ago

Wecona Aromatherapy Essential Oil Roll-On Set 6x10ml Essential Oil for Skin with Roller Bottles Portable Essential Oils for Diffusers for Home Relaxing Gift for Women & Men
- Price
- £7.66
- Rating
- 4.3/5
- Reviews
- 2,229
- Age
- 1y ago

Aroma Diffuser Set for Essential Oils 500 ml Remote Control 14 LED Colours & 4 Timer Settings - Ideal for Relaxation Wellness & Aromatherapy
- Price
- £18.34
- Rating
- 4.2/5
- Reviews
- 666
- Age
- 1y ago

Shower Steamers Aromatherapy for Women and Men 8 Pack 8 Scents Shower Bombs with Natural Essential Oils for Home Spa Self Care Stress Relief and Relaxation Nasal Relief Birthday Gifts
- Price
- £8.76
- Rating
- 4.2/5
- Reviews
- 283
- Age
- 2y ago

SALUBRITO Essential Oil Roll On Set 6x10ml Aromatherapy Oil Roller Ball with Lavender Peppermint Essential Oil Blend for Skin Anxiety Relief Relaxation Gift for Women - Sleep Breathe
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
102
Est. top-5 brand share
51%
Top 20: 94%
Est. top-5 click share
40%
Top 20: 76%
Open market
43%
- Tisserand21%
- EUDORA Harmony Ball10%
- leoce8%
- Livaano6%
- SALKING6%
- Salubrito6%
Demand
Aromatherapy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.0×
Reviews and returns
What reviews say buyers love and hate about Aromatherapy
We read the reviews and the return reasons for every product selling here.
“Smell is very artificial”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aromatherapy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









