Skip to content

Aromatherapy

Fail

Shoppers spend an estimated $14K a year here, so Aromatherapy is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£14K/yr71K searches / yr
90-day growth
-41.2%search demand this quarter
Competition
40%top-5 click share · 26 brands · 102 sellers

Flapen Score

Aromatherapy against its category

The dotted line is the Beauty average. Past it, Aromatherapy is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aromatherapy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aromatherapy 71K times last year and spent an estimated £14K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-41.2%
Conversion, latest week
1.6%
Market size, estimated
£14Ka year
Peak month
December10.0× the quietest month
Top search term
aromatherapy51K searches a year

02 · Price

A sale here is worth £12.37.

Listings sell for £12.37 on average, from £4.14 to £53.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.37 that is £0 to £1K a year per listing.

Average price
£12.37under the $15 to $100 sweet spot
Price range
£4.14–£53.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #170 within Bath & Body. It carries 5,318 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#170in Bath & Body
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,318per listing
Listings tracked
40

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Aromatherapy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

102

Top-5 brand share

51%

Top 20: 94%

Top-5 click share

40%

Top 20: 76%

Open market

43%

  • Brand 121%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Aromatherapy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.0×

Reviews and returns

What reviews say buyers love and hate about Aromatherapy

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.6%of orders come back
“Smell is very artificial”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Aromatherapy questions

Answered from the same tracked data.