Armani She
FailThe top 5 products take 100% of clicks, so Armani She is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £71K/yr19K searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 41 sellers
Flapen Score
Armani She against its category
The dotted line is the Beauty average. Past it, Armani She is stronger. Inside it, weaker.
Market
The Armani She market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Armani She 19K times last year and spent an estimated £71K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £71Ka year
- Top search term
- armani she perfume 100ml9K searches a year
02 · Price
A sale here is worth £38.46.
Listings sell for £38.46 on average, from £37.18 to £40.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £38.46 that is £4K to £10K a year per listing.
- Average price
- £38.46inside the $15 to $100 sweet spot
- Price range
- £37.18–£40.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #556 within Fragrances. It carries 678 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #556in Fragrances
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 678per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Armani She products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 160%
- Brand 229%
- Brand 312%
Demand
Armani She search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Armani She
We read the reviews and the return reasons for every product selling here.
“Not what was advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Armani She questions
Answered from the same tracked data.









