Skip to content

Armani She

Fail

The top 5 products take 100% of clicks, so Armani She is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£71K/yr19K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 41 sellers

Flapen Score

Armani She against its category

The dotted line is the Beauty average. Past it, Armani She is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Armani She market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Armani She 19K times last year and spent an estimated £71K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
9.9%
Market size, estimated
£71Ka year
Top search term
armani she perfume 100ml9K searches a year

02 · Price

A sale here is worth £38.46.

Listings sell for £38.46 on average, from £37.18 to £40.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £38.46 that is £4K to £10K a year per listing.

Average price
£38.46inside the $15 to $100 sweet spot
Price range
£37.18–£40.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #556 within Fragrances. It carries 678 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#556in Fragrances
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
678per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Armani She products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 229%
  • Brand 312%

Demand

Armani She search demand

Weekly searches over the year. Pick a range.

350250Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Armani She

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
20%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“Not what was advertised”
A buyer, on “Advertised Vs Actual Product”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Armani She questions

Answered from the same tracked data.