How competitive is the Armani Code niche on Amazon United Kingdom?

3 brands and 105 sellers compete in Armani Code on Amazon United Kingdom. The top 5 Armani Code products take 45% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Armani Code?

Armani Code buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Armani Code niche?

Armani Code sells for £55.22 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £21.56–£87.95. The average incumbent carries 1,594 reviews — the moat a new listing must climb.

Armani Code

Armani Code shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

This niche Category average · 2,481 niches

Is Armani Code profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Armani Code is a £606K/yr Amazon United Kingdom market (384K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 52/100.

Armani Code: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +7.6% over the last 90 days and 2.9% of searches end in a purchase.

£606K

revenue / yr

Units sold / yr10K

Search volume / yr+7.6%384K

Conversion rate2.9%

Avg price£55.22

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 105

Top-5 product click share45%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Top Armani Code products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Giorgio Armani Acqua Di Gio Eau de Toilette for Men 100ml

Price: £56.64
Rating: 4.6/5
Reviews: 15,651
Age: 19y ago

Giorgio Armani Armani Code For Men 4.2 oz EDT Spray (Refillable)

Price: £61.40
Rating: 4.7/5
Reviews: 1,115
Age: 3y ago

GIORGIO ARMANI Acqua Di Gio Homme Parfum 30 ml

Price: £57.93
Rating: 4.5/5
Reviews: 486
Age: 1y ago

EMPORIO ARMANI STRONGER WITH YOU ABSOLUTE EAU DE PARFUM SPRAY - 100ML

Price: £65.16
Rating: 4.5/5
Reviews: 1,519
Age: 5y ago

Giorgio Armani Acqua di Gio Homme eau de toilette white pack of 1 (1 x 200 ml)

Price: £86.55
Rating: 4.6/5
Reviews: 6,459
Age: 18y ago

Newest

by launch date

Giorgio Armani Acqua Di Gio EDP 50ml

Price: £52.83
Rating: 4.6/5
Reviews: 818
Age: 1y ago

GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml

Price: £36.25
Rating: 4.7/5
Reviews: 214
Age: 1y ago

GIORGIO ARMANI Acqua Di Gio Homme Parfum 30 ml

Price: £57.93
Rating: 4.5/5
Reviews: 486
Age: 1y ago

Armani Acqua Di Gio Pour Homme Profondo Edp Refillable Spray 50ml

Price: £54.25
Rating: 4.6/5
Reviews: 296
Age: 1y ago

Armani Beauty - Code - Eau de Parfum - Cologne for Men - Fougère Ambery Spicy Mens Fragrance - Green Mandarin Nutmeg Tonka Bean Notes

Price: £62.05
Rating: 4.6/5
Reviews: 168
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

Armani Beauty90%
GIORGIO ARMANI7%
Emporio Armani3%

Armani Code demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume384KCVR2.9%Products27Brands3Top 5 Brands100%OOS Rate4.7%Rating4.6★Reviews1,594Avg BSR#446

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.7×

Top Armani Code search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

armani perfume men42K/yr +28.8%1.6% conv.
armani code80K/yr +8.0%2.3% conv.
aqua di gio men45K/yr +21.8%2.4% conv.
acqua di gio36K/yr +20.0%1.3% conv.
armani beauty24K/yr -7.9%0.6% conv.
armani code perfume men27K/yr +5.6%2.5% conv.
giorgio armani perfume men9K/yr +51.2%1.6% conv.
armani aftershave for men32K/yr -35.3%3.0% conv.
emporio armani perfume for men21K/yr -42.0%1.7% conv.
acqua di gio parfum8K/yr -2.1%1.1% conv.

What reviews say buyers love and hate about Armani Code

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Smell60%

“Long lasting scent”

Value For Money17%

“Its worth the money”

Quality-Overall15%

“Excellent product”

Durability4%

“it lasts all day”

Product Condition2%

“New bottle, same fresh business”

What buyers complain about

93% of reviews

Smell33%

“It stinks”

Size-Overall26%

“Atomiser is lose fitting”

Functionality-Overall14%

“after a while of pressing the button still nothing came out, unscrewed the bottle top and its Empty”

Durability14%

“Very nice aftershave- doesn't last that long so its a 3 star for me”

Quality-Overall5%

“Very poor quality atomiser”

Armani Code return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

35%

2Advertised Vs Actual Product

23%

3Value For Money

12%

4Durability

5Size-Overall

Common Armani Code questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Armani Code 52/100 on Amazon United Kingdom — Worth a look. The niche generates £606K/yr across 27 tracked products. Search demand moved +7.6% over the last 90 days.