armani code
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible£21.56–£87.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£55.22avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good£606K£606K/yr · 384K searches
Review moat
Okay1,593.7avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, armani code is a £606K/yr Amazon United Kingdom market (384K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
armani code market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £442K–£552K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #446
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 33%
- Out of stock
- 4.7%
- Avg brand age
- 71 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
0%
- Armani Beauty90%
- GIORGIO ARMANI7%
- Emporio Armani3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.7×
Top armani code search terms
- armani perfume men42K/yr
- armani code80K/yr
- aqua di gio men45K/yr
- acqua di gio36K/yr
- armani beauty24K/yr
- armani code perfume men27K/yr
- giorgio armani perfume men9K/yr
- armani aftershave for men32K/yr
- emporio armani perfume for men21K/yr
- acqua di gio parfum8K/yr
Top armani code products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Giorgio Armani Acqua Di Gio Eau de Toilette for Men 100ml
Armani Beauty£56.644.6★15,651 rev
Giorgio Armani Armani Code For Men 4.2 oz EDT Spray (Refillable)
Armani Beauty£61.404.7★1,115 rev
GIORGIO ARMANI Acqua Di Gio Homme Parfum 30 ml
Armani Beauty£57.934.5★486 rev
EMPORIO ARMANI STRONGER WITH YOU ABSOLUTE EAU DE PARFUM SPRAY - 100ML
Armani Beauty£65.164.5★1,519 rev
Giorgio Armani Acqua di Gio Homme eau de toilette white pack of 1 (1 x 200 ml)
Armani Beauty£86.554.6★6,459 rev
Newest
by launch date
Giorgio Armani Acqua Di Gio EDP 50ml
Armani Beauty£52.83818 rev
GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml
Emporio Armani£36.25214 rev
GIORGIO ARMANI Acqua Di Gio Homme Parfum 30 ml
Armani Beauty£57.93486 rev
Armani Acqua Di Gio Pour Homme Profondo Edp Refillable Spray 50ml
Armani Beauty£54.25296 rev
Armani Beauty - Code - Eau de Parfum - Cologne for Men - Fougère Ambery Spicy Mens Fragrance - Green Mandarin Nutmeg Tonka Bean Notes
Armani Beauty£62.05168 rev
Trending
90-day click momentumGiorgio Armani Acqua Di Gio EDP 50ml
Armani Beauty£52.834.6★
GIORGIO ARMANI Acqua di Gio Eau de Toilette 50 ml
Armani Beauty£46.574.4★
Armani Beauty - Code - Eau de Parfum - Cologne for Men - Fougère Ambery Spicy Mens Fragrance - Green Mandarin Nutmeg Tonka Bean Notes
Armani Beauty£62.054.6★
Emporio Armani Stronger With You 50ml Eau de Toilette 1.7 Fl.Oz EDT
Armani Beauty£41.044.6★
Giorgio Armani Emporio Diamonds for Men Eau de Toilette Spray 75 ml
Armani Beauty£29.114.8★
What buyers say about armani code
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“Its worth the money”
“Excellent product”
“it lasts all day”
“New bottle, same fresh business”
“Exactly as expected”
“Oh gorgeous soft”
What buyers complain about
“It stinks”
“Atomiser is lose fitting”
“after a while of pressing the button still nothing came out, unscrewed the bottle top and its Empty”
“Very nice aftershave- doesn't last that long so its a 3 star for me”
“Very poor quality atomiser”
Top return reasons
Common questions
- Is armani code profitable to sell on Amazon United Kingdom?
- The niche generates £606K/yr across 27 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the armani code niche?
- 3 brands and 105 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in armani code?
- Top complaints mined from reviews: Smell, Size-Overall, Functionality-Overall. The return rate is 0.8%.
- When does demand for armani code peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the armani code niche?
- Listings span £21.56–£87.95; the average listing price is £55.22 (sweet spot $15–$100). The average incumbent carries 1,594 reviews — the moat a new listing must climb.