armani
Worth a lookShows a sweet-spot price point ($33.00 avg), but weak search conversion (1.0%) keeps it on the watch list.
Avg price
Incredible£33.00avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good£7.38–£146.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,992.51avg incumbent reviews — the moat a new listing must climb
Market size
Okay£200K£200K/yr · 588K searches
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, armani is a £200K/yr Amazon United Kingdom market (588K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
armani market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £198K–£264K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,051
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 38%
- Out of stock
- 11.7%
- Avg brand age
- 54 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
111
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
27%
Top 20: 59%
Open market
7%
- Emporio Armani41%
- Armani Beauty33%
- Armani Exchange8%
- DKNY5%
- Tommy Hilfiger2%
- GIORGIO ARMANI2%
- Open — no brand owns it (8 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +3.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top armani search terms
- armani117K/yr
- stronger with you intensely132K/yr
- armani perfume men42K/yr
- armani t shirt men50K/yr
- emporio armani40K/yr
- armani exchange23K/yr
- armani beauty24K/yr
- emporio armani t shirt mens17K/yr
- armani exchange t shirt men17K/yr
- giorgio armani perfume men9K/yr
Top armani products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Armani EMPORIO SWY EDP INT. 100ml
Armani Beauty£62.314.7★2,252 rev
Armani EMPORIO SWY EDP INT. 30ml
Armani Beauty£48.754.6★1,310 rev
EMPORIO ARMANI STRONGER WITH YOU ABSOLUTE EAU DE PARFUM SPRAY - 100ML
Armani Beauty£65.164.5★1,519 rev
Emporio Armani Stronger With You Homme Eau de Toilette 100 ml 3605522040588
Armani Beauty£55.844.8★3,634 rev
Emporio Armani Mans Bold Monogram 2-Pack Crew Neck T-Shirt Black L Fitted
Emporio Armani£25.924.7★17 rev
Newest
by launch date
Mens Bold Monogram 2-Pack Crew Neck T-Shirt Black M
Emporio Armani£46.0616 rev
GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml
Emporio Armani£36.25214 rev
Emporio Armani Mans Bold Monogram 2-Pack Crew Neck T-Shirt Black L Fitted
Emporio Armani£25.9217 rev
Emporio Armani Mans Core Logoband 2-Pack Crew Neck T-Shirt Blue M Regular
Emporio Armani£29.0794 rev
Emporio Armani Mans Bold Monogram 2-Pack Crew Neck T-Shirt Black M Fitted
Emporio Armani£27.9653 rev
Trending
90-day click momentumMens Bold Monogram 2-Pack Crew Neck T-Shirt Black M
Emporio Armani£46.064.2★
Emporio Armani Mans Core Logoband 2-Pack V Neck T-Shirt Blue L Regular
Emporio Armani£24.254.4★
Emporio Armani Mans Essential Cotton V Neck T-Shirt Black L Fitted
Emporio Armani£19.554.0★
Emporio Armani Mans Bold Monogram 3-Pack Trunk Blue M
Emporio Armani£26.744.5★
Tommy Hilfiger Mens Short Sleeve Round Neck Core Tommy Logo T-Shirt White (Snow White) L
Tommy Hilfiger£20.844.4★
What buyers say about armani
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“I find them well made”
“Good value for money”
“Good fit”
“the product is as described”
“Comfortable”
“The fabric is definitely cotton”
“longevity of it”
“They wash well”
“Its perfect for evenings, special occasions, or colder weather,”
What buyers complain about
“Far too small”
“Dont last the smell”
“These t shirts are not made very well”
“does not last at all”
“Bad material”
“rather thin and better getting larger size than required”
“Absolutely tiny not worth the price tag”
“Misinformation”
“too small ordered xl for a 44inch chest as usual”
“tight around the thighs”
Top return reasons
Common questions
- Is armani profitable to sell on Amazon United Kingdom?
- The niche generates £200K/yr across 73 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the armani niche?
- 14 brands and 111 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in armani?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 1.9%.
- When does demand for armani peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the armani niche?
- Listings span £7.38–£146.33; the average listing price is £33.00 (sweet spot $15–$100). The average incumbent carries 1,993 reviews — the moat a new listing must climb.