Armani

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months

588K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

1.0%

Market size, estimated

£200Ka year

Peak month

December2.4× the quietest month

Top search term

armani117K searches a year

Listings sell for £33.00 on average, from £7.38 to £146.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £33.00 that is £8K to £17K a year per listing.

Average price

£33.00inside the $15 to $100 sweet spot

Price range

£7.38–£146.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£8K–£17K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

38% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #1,051 within Fragrances. It carries 1,993 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

95%

Out of stock, average day

11.7%

Average rank

#1,051in Fragrances

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,993per listing

Listings tracked

73

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months