Argan Oil Shampoo and Conditioner

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.

Searches, last 12 months

355K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

10.9%

Market size, estimated

£349Ka year

Peak month

November5.6× the quietest month

Top search term

shea moisture143K searches a year

Listings sell for £9.03 on average, from £3.40 to £25.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £9.03 that is £7K to £9K a year per listing.

Average price

£9.03under the $15 to $100 sweet spot

Price range

£3.40–£25.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£7K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #347 within Shampoos & Conditioners. It carries 3,416 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

22%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#347in Shampoos & Conditioners

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,416per listing

Listings tracked

32

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months