Is argan oil shampoo and conditioner profitable to sell on Amazon United Kingdom?

The niche generates £349K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the argan oil shampoo and conditioner niche?

4 brands and 138 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in argan oil shampoo and conditioner?

Top complaints mined from reviews: Leak-Proof, Smell, Moist/Dry. The return rate is 0.1%.

When does demand for argan oil shampoo and conditioner peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the argan oil shampoo and conditioner niche?

Listings span £3.40–£25.88; the average listing price is £9.03 (sweet spot $15–$100). The average incumbent carries 3,416 reviews — the moat a new listing must climb.

argan oil shampoo and conditioner

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good£349K

£349K/yr · 355K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.40–£25.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,416.06

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.03

avg listing price — sweet spot $15–$100

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, argan oil shampoo and conditioner is a £349K/yr Amazon United Kingdom market (355K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

argan oil shampoo and conditioner market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £271K–£361K; units × avg price
Conversion rate: 10.9%
Avg BSR: #347
Page quality: 0%
Prime: 100%
Sponsored: 22%
Out of stock: 2.3%
Avg brand age: 68 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

138

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

Shea Moisture65%
CANTU31%
Creme of Nature3%
ICAN LONDON1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top argan oil shampoo and conditioner search terms

shea moisture143K/yr -9.7%5.5% conv.
cantu shampoo63K/yr +19.0%17.4% conv.
shea moisture shampoo76K/yr -25.8%10.1% conv.
creme of nature shampoo10K/yr +9.6%8.7% conv.
shea7K/yr -0.3%0.8% conv.
shea moisture jamaican black castor oil shampoo7K/yr -10.8%10.4% conv.
afro hair shampoo6K/yr +15.3%2.8% conv.
shea moisture manuka honey shampoo3K/yr +25.1%12.5% conv.
shea butter shampoo4K/yr -3.8%6.2% conv.
shampoo for afro hair4K/yr +20.9%3.9% conv.

All search terms

Top argan oil shampoo and conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cantu Cleansing Cream Shampoo 400ml

CANTU£4.204.5★7,009 rev

SHEA MOISTURE Manuka Honey & Mafura Oil Intensive Hydration Shampoo silicone and sulphate free shampoo for dry damaged hair 384 ml

Shea Moisture£6.824.4★1,383 rev

Shea Moisture - Jamaican Black Castor Oil Shampoo & Conditioner Set

Shea Moisture£16.754.4★1,428 rev

SHEA MOISTURE Jamaican Black Castor Oil Strengthen & Restore Shampoo sulphate free shampoo for natural chemically processed or heat styled hair 473 ml

Shea Moisture£9.284.5★4,878 rev

Shea Moisture Coconut & Hibiscus sulphate free shampoo Curl & Shine Shampoo for thick curly hair 384ml

Shea Moisture£7.514.3★2,222 rev

Newest

by launch date

Cantu Ultra Moisture Nourishing Shampoo with Batana Oil 384ml

CANTU£6.58127 rev

5mo ago

Cantu Weightless Smoothing Shampoo 400ml

CANTU£5.72356 rev

1y ago

SheaMoisture Manuka Honey & Mafura Oil Intensive Hydration Leave-In Conditioner 326 ml

Shea Moisture£8.38424 rev

2y ago

SheaMoisture Manuka Honey & Yoghurt Protein Power Hair Mask Sulphate-Free Deep Conditioner with Baobab Oils & Shea Butter Strengthens Dry Brittle Hair Reduces Breakage & Adds Curl Shine 227 ml

Shea Moisture£8.47404 rev

3y ago

Cantu Guava Scalp Relief Shampoo 13.5oz (400ml)

CANTU£5.80246 rev

3y ago

What buyers say about argan oil shampoo and conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“The shampoo has a nice scent”

Quality-Overall13%

“Good quality curl cream”

Moist/Dry12%

“Perfect moisturiser”

Suitability Curly Hair11%

“Great for curly hair”

Soft Feel8%

“My hair feels softer”

Value For Money6%

“Good value”

Hair Growth3%

“Good for hair”

Suitability Straight Hair3%

“Great for straight fine hair”

Advertised Vs Actual Product3%

“Product as described”

Hair Styling2%

“My Lovely Curls have returned”

What buyers complain about

Leak-Proof9%

“it arrived open and leaking”

Smell9%

“The smell is also quite strange—almost like its old—which is concerning”

Moist/Dry7%

“Not moisturizing as claimed”

Motor Power7%

“the pump doesn't get to it”

Hair Related6%

“Infact my hair became too soft”

Suitability Short Hair5%

“My hair is falling out like crazy”

Oily/Greasy4%

“it can make the hair feel a bit greasy”

Functionality-Overall3%

“doesnt seem to have as much of an effect”

Allergies3%

“prone to irritation easily”

Size-Overall3%

“However, it didnt suit my hair”

Top return reasons

Leak-Proof32%

Smell14%

Advertised Vs Actual Product11%

Ingredients-Overall8%

Suitability Short Hair5%

Color4%