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Argan Oil Heat Protection Spray

Fail

The top 5 brands take 100% of clicks, so Argan Oil Heat Protection Spray is a Fail.

Flapen Score
35
35 / 100
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Market size
£47K/yr66K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
74%top-5 click share · 3 brands · 89 sellers

Flapen Score

Argan Oil Heat Protection Spray against its category

The dotted line is the Beauty average. Past it, Argan Oil Heat Protection Spray is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Argan Oil Heat Protection Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Argan Oil Heat Protection Spray 66K times last year and spent an estimated £47K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
13.9%
Market size, estimated
£47Ka year
Top search term
hask argan oil17K searches a year

02 · Price

A sale here is worth £5.12.

Listings sell for £5.12 on average, from £2.03 to £9.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.12 that is £1K to £3K a year per listing.

Average price
£5.12under the $15 to $100 sweet spot
Price range
£2.03–£9.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Hair Oils. It carries 4,636 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#128in Hair Oils
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,636per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Argan Oil Heat Protection Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 245%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Argan Oil Heat Protection Spray search demand

Weekly searches over the year. Pick a range.

1K750Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Argan Oil Heat Protection Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hask argan oil17K/yr
  • ogx heat protection spray15K/yr
  • argan oil heat protection spray5K/yr
  • argan oil spray for hair4K/yr
  • argan oil spray4K/yr
  • ogx spray5K/yr
  • hask hair oil4K/yr
  • ogx bond repair heat protect spray9K/yr
  • ogx bond repair spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Argan Oil Heat Protection Spray

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
11%of negative reviews mention “Oily/Greasy”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very greasy”
A buyer, on “Oily/Greasy”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Argan Oil Heat Protection Spray questions

Answered from the same tracked data.