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Argan Oil Conditioner

Fail

The top 5 brands take 96% of clicks, so Argan Oil Conditioner is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£86K/yr54K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
73%top-5 click share · 7 brands · 75 sellers

Flapen Score

Argan Oil Conditioner against its category

The dotted line is the Beauty average. Past it, Argan Oil Conditioner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Argan Oil Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Argan Oil Conditioner 54K times last year and spent an estimated £86K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 16.0% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
16.0%
Market size, estimated
£86Ka year
Top search term
moroccan oil conditioner29K searches a year

02 · Price

A sale here is worth £10.02.

Listings sell for £10.02 on average, from £1.62 to £23.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.02 that is £3K to £5K a year per listing.

Average price
£10.02under the $15 to $100 sweet spot
Price range
£1.62–£23.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #263 within Hair Loss Prevention. It carries 9,475 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#263in Hair Loss Prevention
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,475per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Argan Oil Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

75

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

2%

  • Brand 168%
  • Brand 221%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Argan Oil Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Jun · busiest ÷ quietest = 3.1× · 10 of 12 months tracked

Search terms

Top Argan Oil Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moroccan oil conditioner29K/yr
  • argan oil conditioner18K/yr
  • moroccanoil conditioner4K/yr
  • argon oil conditioner hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Argan Oil Conditioner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
20%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Argan Oil Conditioner questions

Answered from the same tracked data.