Is argan oil profitable to sell on Amazon United Kingdom?

The niche generates £398K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (44/100).

How competitive is the argan oil niche?

13 brands and 62 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in argan oil?

Top complaints mined from reviews: Oily/Greasy, Smell, Size-Overall. The return rate is 0.1%.

When does demand for argan oil peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the argan oil niche?

Listings span £2.03–£11.54; the average listing price is £6.93 (sweet spot $15–$100). The average incumbent carries 20,787 reviews — the moat a new listing must climb.

argan oil

Skip it

Prices mostly outside the sweet spot ($2.03–$11.54) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£398K

£398K/yr · 579K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.93

avg listing price — sweet spot $15–$100

Review moat

Bad20,787

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.03–£11.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, argan oil is a £398K/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

argan oil market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: £347K–£416K; units × avg price
Conversion rate: 9.9%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 0.7%
Avg brand age: 73 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

20%

OGX32%
Handcraft Blends18%
PraNaturals14%
The Ordinary7%
HASK6%
Nature Spell4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top argan oil search terms

argan oil228K/yr -6.1%7.5% conv.
argan oil for hair138K/yr -19.3%8.5% conv.
argon oil52K/yr -9.3%8.6% conv.
argan oil for skin24K/yr +13.3%7.3% conv.
argon oil hair oil27K/yr -29.9%9.3% conv.
ogx argan oil14K/yr -21.9%11.4% conv.
argan oil of morocco14K/yr -37.6%7.9% conv.
organic argan oil12K/yr -1.7%5.0% conv.
moroccan argan oil12K/yr -10.1%4.0% conv.
argan hair oil9K/yr -3.8%7.3% conv.

All search terms

Top argan oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml

OGX£4.194.3★19,890 rev

Handcraft Blends Argan Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Cold-Pressed

Handcraft Blends£8.204.5★122,100 rev

PraNaturals 100% Moroccan Pure Natural Argan Oil for Face & Body 100ml Rich in Vitamin E for Healthy Skin Hair & Nails Food Grade No Parabens or SLS Vegan & Cruelty-Free

PraNaturals£9.964.6★6,176 rev

The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 30ml

The Ordinary£5.844.6★1,903 rev

HASK Argan Oil Shine Oil Vial Repairing for All Hair Types colour safe gluten free sulfate free paraben free - 1 18mL Vial

HASK£2.034.5★5,947 rev

Newest

by launch date

AVD Organics Argan Oil 120ml 100% Pure Moroccan Argan Oil for Hair Scalp & Nails | Natural Hydrating & Nourishing Oil for Shine Softness & Repair

AVD ORGANICS£7.873,180 rev

8mo ago

PHATOIL 100% Pure Organic Argan Oil of Moroccan for Hair USDA Certified Cold Pressed Moroccan Argan Oils for Frizz Dry Hair Body Massage Carrier Oil for Skin Face Moisturizing & Nourishing 118ml

PHATOIL£7.34862 rev

12mo ago

Handcraft Blends Argan Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Cold-Pressed

Handcraft Blends£8.20122,100 rev

1y ago

Moroccanoil Treatment Hair Oil

Moroccanoil£11.5489,955 rev

3y ago

Argan Oil 100% Pure Moroccan Argan Oil for Hair Treatment For Damaged Hair & Dry Skin Cold Pressed Oil For Hair Beard Nails and Skin

Bieyoc£7.18556 rev

3y ago

What buyers say about argan oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Smell15%

“Nice and soft in my hair, smells nice”

Value For Money10%

“Good value”

Soft Feel8%

“it feels soooo soft”

Moist/Dry7%

“Very hydrating”

Suitability Straight Hair4%

“Sooooo nice makes my hair so straight and shiny”

Brightness/Shine/Glow3%

“Adds shine,”

Oily/Greasy3%

“Ive been using this argan oil on both my face and hair, and it feels nourishing without being overly greasy or heavy”

Hair Growth3%

“Boosts your hair”

Ease Of Use3%

“ease to use”

What buyers complain about

Oily/Greasy18%

“Too oily”

Smell17%

“odd smell”

Size-Overall10%

“Absolutely tiny and the cap is not reliable so if youre using as travel size it doesnt look like it wouldnt slide open”

Quality-Overall4%

“But it's evident that the quality has declined”

Ingredients-Overall4%

“upon arriving I see there is some other ingredient in the mix noted on the box”

Durability3%

“doesnt last as long as other brands”

Value For Money3%

“This is expensive”

Leak-Proof2%

“Great oil, dropper leaks”

Moist/Dry2%

“the ends are getting dry”

Natural Ingredients2%

“Strong potent perfume smell- not natural”

Top return reasons

Leak-Proof26%

Smell14%

Oily/Greasy8%

Advertised Vs Actual Product8%

Functionality-Overall7%

Quality-Overall6%

Product Condition6%

Defective Material/Parts6%

Adhesion/Stickiness4%

Size-Overall3%

Common questions

Is argan oil profitable to sell on Amazon United Kingdom?: The niche generates £398K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (44/100).
How competitive is the argan oil niche?: 13 brands and 62 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in argan oil?: Top complaints mined from reviews: Oily/Greasy, Smell, Size-Overall. The return rate is 0.1%.
When does demand for argan oil peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the argan oil niche?: Listings span £2.03–£11.54; the average listing price is £6.93 (sweet spot $15–$100). The average incumbent carries 20,787 reviews — the moat a new listing must climb.