Argan Oil
prices mostly outside the sweet spot ($2.03–$11.54) — Argan Oil doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Argan Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Argan Oil is a £398K/yr Amazon United Kingdom market (579K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 44/100.
Argan Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.9% over the last 90 days and 9.9% of searches end in a purchase.
£398K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Argan Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml
- Price
- £4.19
- Rating
- 4.3/5
- Reviews
- 19,890
- Age
- 6y ago
Handcraft Blends Argan Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Cold-Pressed
- Price
- £8.20
- Rating
- 4.5/5
- Reviews
- 122,100
- Age
- 1y ago
PraNaturals 100% Moroccan Pure Natural Argan Oil for Face & Body 100ml Rich in Vitamin E for Healthy Skin Hair & Nails Food Grade No Parabens or SLS Vegan & Cruelty-Free
- Price
- £9.96
- Rating
- 4.6/5
- Reviews
- 6,176
- Age
- 5y ago
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 30ml
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 9y ago
HASK Argan Oil Shine Oil Vial Repairing for All Hair Types colour safe gluten free sulfate free paraben free - 1 18mL Vial
- Price
- £2.03
- Rating
- 4.5/5
- Reviews
- 5,947
- Age
- 12y ago
Trending
90-day click momentumHandcraft Blends Argan Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Cold-Pressed
- Price
- £8.20
- Rating
- 4.5/5
- Reviews
- 122,100
- Age
- 1y ago
AVD Organics Argan Oil 120ml 100% Pure Moroccan Argan Oil for Hair Scalp & Nails | Natural Hydrating & Nourishing Oil for Shine Softness & Repair
- Price
- £7.87
- Rating
- 4.4/5
- Reviews
- 3,180
- Age
- 8mo ago
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 30ml
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 9y ago
PraNaturals 100% Moroccan Pure Natural Argan Oil for Face & Body 100ml Rich in Vitamin E for Healthy Skin Hair & Nails Food Grade No Parabens or SLS Vegan & Cruelty-Free
- Price
- £9.96
- Rating
- 4.6/5
- Reviews
- 6,176
- Age
- 5y ago
ARGAN OIL HAIR TREATMENT 50ML
- Price
- £3.94
- Rating
- 4.3/5
- Reviews
- 721
- Age
- 11y ago
Newest
by launch dateAVD Organics Argan Oil 120ml 100% Pure Moroccan Argan Oil for Hair Scalp & Nails | Natural Hydrating & Nourishing Oil for Shine Softness & Repair
- Price
- £7.87
- Rating
- 4.4/5
- Reviews
- 3,180
- Age
- 8mo ago
PHATOIL 100% Pure Organic Argan Oil of Moroccan for Hair USDA Certified Cold Pressed Moroccan Argan Oils for Frizz Dry Hair Body Massage Carrier Oil for Skin Face Moisturizing & Nourishing 118ml
- Price
- £7.34
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 12mo ago
Handcraft Blends Argan Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Cold-Pressed
- Price
- £8.20
- Rating
- 4.5/5
- Reviews
- 122,100
- Age
- 1y ago
Moroccanoil Treatment Hair Oil
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 89,955
- Age
- 3y ago
Argan Oil 100% Pure Moroccan Argan Oil for Hair Treatment For Damaged Hair & Dry Skin Cold Pressed Oil For Hair Beard Nails and Skin
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 556
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
13 falling
Sellers
62
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
20%
- OGX32%
- Handcraft Blends18%
- PraNaturals14%
- The Ordinary7%
- HASK6%
- Nature Spell4%
Argan Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.2×
Top Argan Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- argan oil228K/yr
- argan oil for hair138K/yr
- argon oil52K/yr
- argan oil for skin24K/yr
- argon oil hair oil27K/yr
- ogx argan oil14K/yr
- argan oil of morocco14K/yr
- organic argan oil12K/yr
- moroccan argan oil12K/yr
- argan hair oil9K/yr
What reviews say buyers love and hate about Argan Oil
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Excellent product”
“Nice and soft in my hair, smells nice”
“Good value”
“it feels soooo soft”
“Very hydrating”
What buyers complain about
65% of reviews“Too oily”
“odd smell”
“Absolutely tiny and the cap is not reliable so if youre using as travel size it doesnt look like it wouldnt slide open”
“But it's evident that the quality has declined”
“upon arriving I see there is some other ingredient in the mix noted on the box”
Argan Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Argan Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
