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Aqueous Cream

Fail

Prices span $1.78–$7.74, mostly outside the sweet spot, so Aqueous Cream is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£146K/yr138K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
80%top-5 click share · 8 brands · 82 sellers

Flapen Score

Aqueous Cream against its category

The dotted line is the Beauty average. Past it, Aqueous Cream is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aqueous Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aqueous Cream 138K times last year and spent an estimated £146K. The top 5 brands take 93% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 22.7% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
22.7%
Market size, estimated
£146Ka year
Peak month
May1.4× the quietest month
Top search term
aqueous cream101K searches a year

02 · Price

A sale here is worth £4.66.

Listings sell for £4.66 on average, from £1.78 to £7.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £4.66 that is £6K to £7K a year per listing.

Average price
£4.66under the $15 to $100 sweet spot
Price range
£1.78–£7.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #249 within Body. It carries 963 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
0.3%
Average rank
#249in Body
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
963per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Aqueous Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

82

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Brand 158%
  • Brand 216%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Aqueous Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Aqueous Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aqueous cream101K/yr
  • aqueous cream 500g tub23K/yr
  • aqueous cream pump3K/yr
  • xbc aqueous cream3K/yr
  • aquarius cream3K/yr
  • aqua cream2K/yr
  • aqueous2K/yr

Reviews and returns

What reviews say buyers love and hate about Aqueous Cream

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
21%of negative reviews mention “Size-Overall”
0.1%of orders come back
“The tub is huge”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Aqueous Cream questions

Answered from the same tracked data.