Aqueous Cream
FailPrices span $1.78–$7.74, mostly outside the sweet spot, so Aqueous Cream is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £146K/yr138K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 82 sellers
Flapen Score
Aqueous Cream against its category
The dotted line is the Beauty average. Past it, Aqueous Cream is stronger. Inside it, weaker.
Market
The Aqueous Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aqueous Cream 138K times last year and spent an estimated £146K. The top 5 brands take 93% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 22.7% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 22.7%
- Market size, estimated
- £146Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- aqueous cream101K searches a year
02 · Price
A sale here is worth £4.66.
Listings sell for £4.66 on average, from £1.78 to £7.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £4.66 that is £6K to £7K a year per listing.
- Average price
- £4.66under the $15 to $100 sweet spot
- Price range
- £1.78–£7.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #249 within Body. It carries 963 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 92%
- Out of stock, average day
- 0.3%
- Average rank
- #249in Body
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 963per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Aqueous Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nuage Aqueous Cream Fragrance Free 350Ml
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 3,201
- Age
- 5y ago

Nuagé Aqueous Cream 500ml | Moisturising Cream for Softening and Hydrating Skin Fragrance & Lanolin Free - Dermatologically Tested
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 3,201
- Age
- 5y ago

3 x 500ml XBC Aqueous Cream Emollient Large Tub Relief for Dry Skin
- Price
- £5.20
- Rating
- 4.6/5
- Reviews
- 2,228
- Age
- 10y ago
![PACK OF 3 X 500ml SLS FREE AQUEOUS CREAM Emollient LARGE TUB [ Relief of Dry Skin ] Soothes Softens and Moisturises (FREE FROM FRAGRANCE SLS PAREBEN COLOUR Dry Skin Moisturiser Cream)](https://m.media-amazon.com/images/I/416ECzSpCaL.jpg)
PACK OF 3 X 500ml SLS FREE AQUEOUS CREAM Emollient LARGE TUB [ Relief of Dry Skin ] Soothes Softens and Moisturises (FREE FROM FRAGRANCE SLS PAREBEN COLOUR Dry Skin Moisturiser Cream)
- Price
- £6.77
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago

Care Aqueous Cream Soothes Softens and Moisturises Relieves Symptoms of Dry Skin 30% Emulsifying Ointment Soap-Substitute for Washing Non-Greasy 100g Cream
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 1,129
- Age
- 13y ago
Trending
estimated 90-day click momentum
Nuage Aqueous Cream Fragrance Free 350Ml
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 3,201
- Age
- 5y ago

Nuagé Aqueous Cream with Aloe Vera | Moisturising Cream For Cooling Softening Soothing & Hydrating Skin (350ml)
- Price
- £1.94
- Rating
- 4.4/5
- Reviews
- 438
- Age
- 6y ago

AactiMed Aqueous cream BP 500gm | External Skin Cleansing Agent | Emollient for Softening & Soothing Skin
- Price
- £6.56
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 1y ago

2 x Nuage Moisturising Aqueous Cream Lotion Pump Dispenser 250ml
- Price
- £4.36
- Rating
- 4.5/5
- Reviews
- 402
- Age
- 7y ago

Purosure Aqueous Cream | Emollient for Softening and Soothing Skin | Relieves Symptoms of Dry Skin 500g (500g 1 gram)
- Price
- £5.80
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 2y ago
Newest
by launch date![PACK OF 3 X 500ml SLS FREE AQUEOUS CREAM Emollient LARGE TUB [ Relief of Dry Skin ] Soothes Softens and Moisturises (FREE FROM FRAGRANCE SLS PAREBEN COLOUR Dry Skin Moisturiser Cream)](https://m.media-amazon.com/images/I/416ECzSpCaL.jpg)
PACK OF 3 X 500ml SLS FREE AQUEOUS CREAM Emollient LARGE TUB [ Relief of Dry Skin ] Soothes Softens and Moisturises (FREE FROM FRAGRANCE SLS PAREBEN COLOUR Dry Skin Moisturiser Cream)
- Price
- £6.77
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago

AactiMed Aqueous cream BP 500gm | External Skin Cleansing Agent | Emollient for Softening & Soothing Skin
- Price
- £6.56
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 1y ago

Purosure Aqueous Cream | Emollient for Softening and Soothing Skin | Relieves Symptoms of Dry Skin 500g (500g 1 gram)
- Price
- £5.80
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 2y ago

XBC Body Care Aqueous Cream 100ml. Twin Pack
- Price
- £4.12
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 3y ago

Nuage Aqueous Cream Fragrance Free 350Ml
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 3,201
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
82
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
4%
- NUAGÉ58%
- Fastaid16%
- XBC7%
- aaksh 5557%
- Care6%
- AactiMed4%
- Open — no brand owns it (2 brands, 4%)
Demand
Aqueous Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Aqueous Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aqueous cream101K/yr
- aqueous cream 500g tub23K/yr
- aqueous cream pump3K/yr
- xbc aqueous cream3K/yr
- aquarius cream3K/yr
- aqua cream2K/yr
- aqueous2K/yr
Reviews and returns
What reviews say buyers love and hate about Aqueous Cream
We read the reviews and the return reasons for every product selling here.
“The tub is huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aqueous Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









