Aquaphor
FailThe top 5 brands take 100% of clicks, so Aquaphor is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £1.1M/yr816K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 171 sellers
Flapen Score
Aquaphor against its category
The dotted line is the Beauty average. Past it, Aquaphor is stronger. Inside it, weaker.
Market
The Aquaphor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aquaphor 816K times last year and spent an estimated £1.1M. All 4 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 816K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £1.1Ma year
- Peak month
- November2.4× the quietest month
- Top search term
- aquaphor555K searches a year
02 · Price
A sale here is worth £11.35.
Listings sell for £11.35 on average, from £5.04 to £20.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £11.35 that is £91K to £114K a year per listing.
- Average price
- £11.35under the $15 to $100 sweet spot
- Price range
- £5.04–£20.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £91K–£114K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Face. It carries 35,577 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #98in Face
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 35,577per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Aquaphor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eucerin Aquaphor Healing Ointment - 1.75 oz tube by Aquaphor
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 5,397
- Age
- 12y ago

Aquaphor Lip Repair (2 Pack)
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 15,139
- Age
- 3y ago

Aquaphor Healing ointment skin protection 14oz weight
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 105,758
- Age
- 13y ago

Aquaphor Healing Ointment 50 ml
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 105,758
- Age
- 16y ago

Eucerin Aquaphor Soothing Skin Balm 45ml Repairing Cream for Dry Cracked and Irritated Skin Fragrance-Free Ointment Ideal for Hands Feet and Body Fragrance-Free Water-Free Formula
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 5y ago
Trending
estimated 90-day click momentum
Aquaphor Healing Ointment 50 ml
- Price
- £9.00
- Rating
- 4.6/5
- Reviews
- 105,758
- Age
- 16y ago

AQUAPHOR Maxfor+ Replacement Filter Cartridge Pack of 6 - Compatible with All Aquaphor Maxfor+ Filter jugs and Other Leading Brand jugs | Reduces limescale Chlorine microplastics and PFAS.
- Price
- £15.09
- Rating
- 4.6/5
- Reviews
- 4,705
- Age
- 6y ago

Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
- Price
- £14.31
- Rating
- 4.8/5
- Reviews
- 15,528
- Age
- 1y ago

Aquaphor Baby Healing Ointment 90 ml
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 12y ago

Aquaphor Healing ointment skin protection 14oz weight
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 105,758
- Age
- 13y ago
Newest
by launch date
Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
- Price
- £14.31
- Rating
- 4.8/5
- Reviews
- 15,528
- Age
- 1y ago

2PCS Lip Repair Ointment Lip Balm Repair Lip Repair Cream Lip Balm Set with Protect Long-Lasting Moisture to Soothe Dry Chapped Lips lip repair balm Lip Tube Moisturizer Intensive for Cracked
- Price
- £5.04
- Rating
- 4.0/5
- Reviews
- 109
- Age
- 2y ago

Aquaphor Lip Repair (2 Pack)
- Price
- £8.58
- Rating
- 4.6/5
- Reviews
- 15,139
- Age
- 3y ago

Eucerin Aquaphor Soothing Skin Balm 45ml Repairing Cream for Dry Cracked and Irritated Skin Fragrance-Free Ointment Ideal for Hands Feet and Body Fragrance-Free Water-Free Formula
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 5y ago

AQUAPHOR Maxfor+ Replacement Filter Cartridge Pack of 6 - Compatible with All Aquaphor Maxfor+ Filter jugs and Other Leading Brand jugs | Reduces limescale Chlorine microplastics and PFAS.
- Price
- £15.09
- Rating
- 4.6/5
- Reviews
- 4,705
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
171
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Aquaphor84%
- Eucerin8%
- BigyQiu6%
- AQUAPHOR2%
- Open — no brand owns it (0%)
Demand
Aquaphor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Aquaphor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aquaphor555K/yr
- aquaphor healing ointment68K/yr
- aquaphor lip balm108K/yr
- eucerin aquaphor23K/yr
- aquaphor lip repair20K/yr
- aquaphor lip13K/yr
- eucerin aquaphor soothing skin balm6K/yr
- aquafor5K/yr
- aquaphor cream3K/yr
- lip balm aquaphor3K/yr
Reviews and returns
What reviews say buyers love and hate about Aquaphor
We read the reviews and the return reasons for every product selling here.
“not moisturising at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquaphor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









