How competitive is the Aqua Di Gio Men niche on Amazon United Kingdom?

1 brands and 63 sellers compete in Aqua Di Gio Men on Amazon United Kingdom. The top 5 Aqua Di Gio Men products take 81% of clicks and its top 5 brands hold 100% of demand.

Aqua Di Gio Men

brand-locked demand (top 5 brands take 100% of clicks) — Aqua Di Gio Men doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

This niche Category average · 2,481 niches

Is Aqua Di Gio Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aqua Di Gio Men is a £211K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Aqua Di Gio Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.3% over the last 90 days and 2.8% of searches end in a purchase.

£211K

revenue / yr

Units sold / yr3K

Search volume / yr+15.3%121K

Conversion rate2.8%

Avg price£63.05

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 63

Top-5 product click share81%

Open market0%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Aqua Di Gio Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Giorgio Armani Acqua Di Gio Eau de Toilette for Men 100ml

Price: £56.64
Rating: 4.6/5
Reviews: 15,651
Age: 19y ago

GIORGIO ARMANI Acqua Di Gio Homme Parfum 30 ml

Price: £57.93
Rating: 4.5/5
Reviews: 486
Age: 1y ago

Giorgio Armani Acqua Di Gio EDP 50ml

Price: £52.83
Rating: 4.6/5
Reviews: 818
Age: 1y ago

Giorgio Armani Acqua di Gio Homme eau de toilette white pack of 1 (1 x 200 ml)

Price: £86.55
Rating: 4.6/5
Reviews: 6,459
Age: 18y ago

ARMANI ACQUA DI GIO POUR HOMME PARFUM SPRAY 100ML

Price: £75.90
Rating: 4.6/5
Reviews: 85
Age: 2y ago

Newest

by launch date

Giorgio Armani Acqua Di Gio EDP 50ml

Price: £52.83
Rating: 4.6/5
Reviews: 818
Age: 1y ago

GIORGIO ARMANI Acqua Di Gio Homme Parfum 30 ml

Price: £57.93
Rating: 4.5/5
Reviews: 486
Age: 1y ago

Armani Acqua Di Gio Pour Homme Profondo Edp Refillable Spray 50ml

Price: £54.25
Rating: 4.6/5
Reviews: 296
Age: 1y ago

ARMANI ACQUA DI GIO POUR HOMME PARFUM SPRAY 100ML

Price: £75.90
Rating: 4.6/5
Reviews: 85
Age: 2y ago

Armani Acqua Di Gio Pour Homme Profondo Edp Refillable Spray 100ml

Price: £69.27
Rating: 4.6/5
Reviews: 201
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Armani Beauty100%

Aqua Di Gio Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR2.8%Products9Brands1Top 5 Brands100%OOS Rate5.3%Rating4.6★Reviews2,890Avg BSR#553

Top Aqua Di Gio Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aqua di gio men45K/yr +21.8%2.4% conv.
acqua di gio36K/yr +20.0%1.4% conv.
acqua di gio parfum8K/yr -2.1%1.2% conv.
aqua di gio7K/yr +36.4%1.6% conv.
gio6K/yr -1.1%0.1% conv.
aqua di gio parfum2K/yr +88.3%1.1% conv.
aqua di gio profumo5K/yr -12.1%0.6% conv.
acqua di gio profumo3K/yr +10.3%0.6% conv.
armani acqua di gio1K/yr +67.1%2.6% conv.
giorgio armani acqua di gio8K/yr -55.4%1.7% conv.

What reviews say buyers love and hate about Aqua Di Gio Men

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Smell71%

“Great summer fragrance”

Value For Money13%

“No more expensive than leading health and beauty outlets, saved me trailing around shops at christmas”

Quality-Overall8%

“Great product”

Advertised Vs Actual Product4%

“Exactly as expected”

Suitability Hot Weather4%

“I love it for warmer months”

Aqua Di Gio Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

53%

2Size-Overall

13%

3Durability

4Color

5Value For Money

Common Aqua Di Gio Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aqua Di Gio Men 42/100 on Amazon United Kingdom — Skip it. The niche generates £211K/yr across 9 tracked products. Search demand moved +15.3% over the last 90 days.

Aqua Di Gio Men sells for £63.05 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £46.57–£86.55. The average incumbent carries 2,890 reviews — the moat a new listing must climb.