Skip to content

Apricot Kernels

a small market ($50K/yr) — Apricot Kernels doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 12Growth 18Conversion 49Competition 22Returns 99Price range 65Avg price 67Brand share 43Review moat 91Quality gap 68
This niche Category average · 2,481 niches

Is Apricot Kernels profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apricot Kernels is a £50K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Apricot Kernels: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.7% over the last 90 days and 3.9% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr3K
Search volume / yr-14.7%91K
Conversion rate3.9%
Avg price£14.03

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 16
Top-5 product click share74%
Open market21%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement59%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews172

Top Apricot Kernels products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

16%

  • APRIKERNELS39%
  • Everyday Superfood19%
  • VYTAUTAS SLAVINSKAS10%
  • Generic6%
  • Gutted.5%
  • Thames Organic4%
  • Open — no brand owns it (8 brands, 16%)

Apricot Kernels demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR3.9%Products17Brands14Top 5 Brands79%OOS Rate6.4%Rating4.3★Reviews172Avg BSR#417
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Apricot Kernels search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • apricot kernels41K/yr
  • apricot seeds24K/yr
  • bitter apricot kernels9K/yr
  • organic apricot kernels4K/yr
  • apricot seeds for cancer organic5K/yr
  • apricot kernels organic2K/yr
  • apricot kernels for cancer3K/yr
  • apricot seeds organic2K/yr

What reviews say buyers love and hate about Apricot Kernels

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall25%

Quality products

Nutritional Content17%

Ideal apricot for eating with breakfast

Advertised Vs Actual Product14%

As described

Protection7%

My husband and I have eaten two seeds each every day for a number of years as they evidently help build protection from certain cancers

Value For Money7%

Great value for money

What buyers complain about

93% of reviews
Advertised Vs Actual Product20%

Deferent package, not like in photo you cannot close after using

Side Effects20%

if you eat them raw they turn to cyanide in your stomach

Size-Overall10%

tiny tiny apricots

Value For Money10%

Not good value at all

Burnt/Roasted/Overbaked10%

Overdried you think they were burnt

Apricot Kernels return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
63%
2Ease Of Use
25%
3Size-Overall
13%

Common Apricot Kernels questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apricot Kernels 45/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -14.7% over the last 90 days.
Search demand for Apricot Kernels on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.