How competitive is the Antiseptic Soap niche on Amazon United Kingdom?

3 brands and 49 sellers compete in Antiseptic Soap on Amazon United Kingdom. The top 5 Antiseptic Soap products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Antiseptic Soap?

Antiseptic Soap buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Allergies, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Antiseptic Soap niche?

Antiseptic Soap sells for £5.58 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.20–£8.11. The average incumbent carries 8,059 reviews — the moat a new listing must climb.

Antiseptic Soap

a concentrated shelf (top 5 take 100% of clicks) — Antiseptic Soap doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

This niche Category average · 2,481 niches

Is Antiseptic Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Antiseptic Soap is a £393K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.

Antiseptic Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.2% over the last 90 days and 21.0% of searches end in a purchase.

£393K

revenue / yr

Units sold / yr100K

Search volume / yr-0.2%335K

Conversion rate21.0%

Avg price£5.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 49

Top-5 product click share100%

Open market0%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 4 products

Top Antiseptic Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dettol Soap Original Antibacterial Bar 2 Pack (100g x 2) Disinfectant Soft on Skin Tough on Dirt Suitable for Everyday Use Contains Skins Moisturising Agents Kills 99.9 Percent of bacteria

Price: £1.20
Rating: 4.7/5
Reviews: 15,973
Age: 14y ago

Dettol Antibacterial and Moisturings Bar Soap Original Pack of 12

Price: £8.11
Rating: 4.7/5
Reviews: 15,973
Age: 3y ago

Antibacterial Soap Bundle with 4 Pack Soap Bars (Original Skincare Cool and Fresh) 60g each and Glameno Thank You Card

Price: £5.84
Rating: 4.2/5
Reviews: 134
Age: 2y ago

Dettol Soap Original Antibacterial Bar - 4 Twin Pack 8 x 100g Antibacterial Hand & Body Soap Bar Disinfects and Kills 99.99% of Germs Ideal for Handwashing and Cleansing

Price: £7.20
Rating: 4.7/5
Reviews: 156
Age: 1y ago

Newest

by launch date

Dettol Soap Original Antibacterial Bar - 4 Twin Pack 8 x 100g Antibacterial Hand & Body Soap Bar Disinfects and Kills 99.99% of Germs Ideal for Handwashing and Cleansing

Price: £7.20
Rating: 4.7/5
Reviews: 156
Age: 1y ago

Antibacterial Soap Bundle with 4 Pack Soap Bars (Original Skincare Cool and Fresh) 60g each and Glameno Thank You Card

Price: £5.84
Rating: 4.2/5
Reviews: 134
Age: 2y ago

Dettol Antibacterial and Moisturings Bar Soap Original Pack of 12

Price: £8.11
Rating: 4.7/5
Reviews: 15,973
Age: 3y ago

Dettol Soap Original Antibacterial Bar 2 Pack (100g x 2) Disinfectant Soft on Skin Tough on Dirt Suitable for Everyday Use Contains Skins Moisturising Agents Kills 99.9 Percent of bacteria

Price: £1.20
Rating: 4.7/5
Reviews: 15,973
Age: 14y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Dettol90%
Glameno5%
zaizah4%

Antiseptic Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume335KCVR21.0%Products4Brands3Top 5 Brands100%OOS Rate1.3%Rating4.6★Reviews8,059Avg BSR#36

Peak months: Aug · busiest ÷ quietest = 1.6×

Top Antiseptic Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dettol soap258K/yr +4.6%18.5% conv.
dettol soap bars27K/yr -13.0%17.2% conv.
dettol bar soap11K/yr -13.0%14.0% conv.
detol soap9K/yr -12.3%20.0% conv.
dettol antibacterial soap10K/yr -35.6%16.8% conv.
dettol soap bar6K/yr +22.6%12.0% conv.
dettol oud soap8K/yr -32.6%1.1% conv.
dettol body soap2K/yr -2.8%10.9% conv.
dettol sensitive soap bars1K/yr -34.5%2.3% conv.
dettol soap oud2K/yr -29.2%3.9% conv.

What reviews say buyers love and hate about Antiseptic Soap

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Smell30%

“fresh scent”

Value For Money16%

“Good value”

Cleansing10%

“Cleans very well”

Ease Of Cleaning5%

“Clean”

Lather5%

“Quality Dettol soap with plenty of lather”

What buyers complain about

70% of reviews

Size-Overall20%

“Small bars”

Smell16%

“waking up smelling of a strange body odour”

Allergies10%

“Body was getting increasingly sensitive to products”

Value For Money8%

“Too expensive really”

Moist/Dry4%

“Makes my skin really dry”

Antiseptic Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

27%

2Advertised Vs Actual Product

15%

3Smell

15%

4Value For Money

12%

5Color

Common Antiseptic Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Antiseptic Soap 37/100 on Amazon United Kingdom — Skip it. The niche generates £393K/yr across 4 tracked products. Search demand moved -0.2% over the last 90 days.