antiperspirant
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+117.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.54avg listing price — sweet spot $15–$100
Price range
Good£6.10–£28.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,327.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£31K£31K/yr · 40K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, antiperspirant is a £31K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
antiperspirant market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £50K–£66K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 10.0%
- Avg brand age
- 63 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
50
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Certain Dri48%
- Polarwise33%
- FINN7%
- Driclor6%
- Perspi-Guard3%
- SWEATBLOCK2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +117.1% search growth over the last 90 days.Peak months: May, Jul, Aug · busiest ÷ quietest = 3.2×
Top antiperspirant search terms
- polarwise15K/yr
- certain dri13K/yr
- certain dri antiperspirant5K/yr
- polarwise deodorant5K/yr
- polarwise sweat block1K/yr
Top antiperspirant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Certain Dri Anti-Perspirant Roll-On Pack of 1 1.2 oz
Certain Dri£10.224.2★34,663 rev
Polarwise Strong Mist Antiperspirant Deodorant Roller: 100% Stops Sweat Sweat Odour and Sweat Stains - Prevents (Excessive Sweating) for up to 7 days - For Men and Women
Polarwise£28.404.0★238 rev
Certain Dri Antiperspirant Solid for Excessive Perspiration-1.7 oz
Certain Dri£10.584.1★1,117 rev
Polarwise Deodorant - Antibacterial Deodorant Against Body Odour - Citrus Fragrance for Long Lasting Freshness - 50ml (Freshness)
Polarwise£12.764.1★7 rev
Certain Dri Antiperspirant Deodorant | Everyday Strength Clinical | All Day Protection Against Odor and Sweating | Solid | 2.6 oz.
Certain Dri£10.414.1★8,591 rev
Newest
by launch datePolarwise Deodorant - Antibacterial Deodorant Against Body Odour - Citrus Fragrance for Long Lasting Freshness - 50ml (Freshness)
Polarwise£12.767 rev
SweatBlock Antiperspirant Roll-on - Maximum Clinical Strength Antiperspirant for Women & Men perfect for Hyperhidrosis Excessive Sweat & Odor - Block Sweat for Days Per Use - 1.2 FL OZ
SWEATBLOCK£20.891,583 rev
Polarwise Strong Mist Antiperspirant Deodorant Roller: 100% Stops Sweat Sweat Odour and Sweat Stains - Prevents (Excessive Sweating) for up to 7 days - For Men and Women
Polarwise£28.40238 rev
FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude M
FINN£27.82683 rev
FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude XL
FINN£28.08683 rev
Trending
90-day click momentumFINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude XL
FINN£28.084.3★
FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude M
FINN£27.824.3★
Polarwise Deodorant - Antibacterial Deodorant Against Body Odour - Citrus Fragrance for Long Lasting Freshness - 50ml (Freshness)
Polarwise£12.764.1★
Polarwise Strong Mist Antiperspirant Deodorant Roller: 100% Stops Sweat Sweat Odour and Sweat Stains - Prevents (Excessive Sweating) for up to 7 days - For Men and Women
Polarwise£28.404.0★
Perspi-Guard Maximum Strength Antiperspirant Spray Strong Deodorant for Excessive Sweating Hyperhidrosis Antiperspirant for Men & Women 50ml 1pk
Perspi-Guard£10.154.3★
What buyers say about antiperspirant
What buyers praise and complain about, mined from review topics.What buyers love
“It does the job perfectly”
“not a bad smell”
“Great, consistent product”
“Good value for the price”
“Does the job”
“lasted 12 months”
“After reading the instructions, I showed, dried fully and then applied the roll on”
“Much more effective than certain other popular high-strength brands and no irritation”
“Followed instructions fully”
“Easy application and keeps you dry for many days”
What buyers complain about
“skin, says may cause some irritation”
“Waste of money”
“Doesn't work”
“itches so bad girlies”
“Burnt and irritated my skin”
“A few times its caused a lot of irritation and soreness,”
“which was causing an unpleasant body odour”
“both times gave me chemical burn after less than an hour of use”
“it burns so much”
“Small”
Top return reasons
Common questions
- Is antiperspirant profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +117.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the antiperspirant niche?
- 6 brands and 50 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in antiperspirant?
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.
- When does demand for antiperspirant peak?
- Demand peaks in May–Jul–Aug; the busiest month runs 3.2× the quietest.
- What does it cost to enter the antiperspirant niche?
- Listings span £6.10–£28.40; the average listing price is £16.54 (sweet spot $15–$100). The average incumbent carries 6,328 reviews — the moat a new listing must climb.