Antiperspirant
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Antiperspirant is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £31K/yr40K searches / yr
- 90-day growth
- +117.1%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 50 sellers
Flapen Score
Antiperspirant against its category
The dotted line is the Beauty average. Past it, Antiperspirant is stronger. Inside it, weaker.
Market
The Antiperspirant market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Antiperspirant 40K times last year and spent an estimated £31K. The top 5 brands take 98% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +117.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +117.1%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £31Ka year
- Peak month
- July3.2× the quietest month
- Top search term
- polarwise15K searches a year
02 · Price
A sale here is worth £16.54.
Listings sell for £16.54 on average, from £6.10 to £28.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £16.54 that is £4K to £8K a year per listing.
- Average price
- £16.54inside the $15 to $100 sweet spot
- Price range
- £6.10–£28.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #212 within Bath & Body. It carries 6,328 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #212in Bath & Body
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,328per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Antiperspirant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
50
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 148%
- Brand 233%
- Brand 37%
- Brand 46%
- Brand 53%
- Brand 62%
Demand
Antiperspirant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul, Aug · busiest ÷ quietest = 3.2×
Search terms
Top Antiperspirant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- polarwise15K/yr
- certain dri13K/yr
- certain dri antiperspirant5K/yr
- polarwise deodorant5K/yr
- polarwise sweat block1K/yr
Reviews and returns
What reviews say buyers love and hate about Antiperspirant
We read the reviews and the return reasons for every product selling here.
“skin, says may cause some irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Antiperspirant questions
Answered from the same tracked data.