Antiperspirant
Antiperspirant shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Antiperspirant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Antiperspirant is a £31K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 50/100.
Antiperspirant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +117.1% over the last 90 days and 4.7% of searches end in a purchase.
£31K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 10 products
Top Antiperspirant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Certain Dri Anti-Perspirant Roll-On Pack of 1 1.2 oz
- Price
- £10.22
- Rating
- 4.2/5
- Reviews
- 34,663
- Age
- 16y ago
Polarwise Strong Mist Antiperspirant Deodorant Roller: 100% Stops Sweat Sweat Odour and Sweat Stains - Prevents (Excessive Sweating) for up to 7 days - For Men and Women
- Price
- £28.40
- Rating
- 4.0/5
- Reviews
- 238
- Age
- 3y ago
Certain Dri Antiperspirant Solid for Excessive Perspiration-1.7 oz
- Price
- £10.58
- Rating
- 4.1/5
- Reviews
- 1,117
- Age
- 14y ago
Polarwise Deodorant - Antibacterial Deodorant Against Body Odour - Citrus Fragrance for Long Lasting Freshness - 50ml (Freshness)
- Price
- £12.76
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 4mo ago
Certain Dri Antiperspirant Deodorant | Everyday Strength Clinical | All Day Protection Against Odor and Sweating | Solid | 2.6 oz.
- Price
- £10.41
- Rating
- 4.1/5
- Reviews
- 8,591
- Age
- 15y ago
Trending
90-day click momentum
FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude XL
- Price
- £28.08
- Rating
- 4.3/5
- Reviews
- 683
- Age
- 5y ago
FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude M
- Price
- £27.82
- Rating
- 4.3/5
- Reviews
- 683
- Age
- 5y ago
Polarwise Deodorant - Antibacterial Deodorant Against Body Odour - Citrus Fragrance for Long Lasting Freshness - 50ml (Freshness)
- Price
- £12.76
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 4mo ago
Polarwise Strong Mist Antiperspirant Deodorant Roller: 100% Stops Sweat Sweat Odour and Sweat Stains - Prevents (Excessive Sweating) for up to 7 days - For Men and Women
- Price
- £28.40
- Rating
- 4.0/5
- Reviews
- 238
- Age
- 3y ago
Perspi-Guard Maximum Strength Antiperspirant Spray Strong Deodorant for Excessive Sweating Hyperhidrosis Antiperspirant for Men & Women 50ml 1pk
- Price
- £10.15
- Rating
- 4.3/5
- Reviews
- 7,324
- Age
- 17y ago
Newest
by launch datePolarwise Deodorant - Antibacterial Deodorant Against Body Odour - Citrus Fragrance for Long Lasting Freshness - 50ml (Freshness)
- Price
- £12.76
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 4mo ago
SweatBlock Antiperspirant Roll-on - Maximum Clinical Strength Antiperspirant for Women & Men perfect for Hyperhidrosis Excessive Sweat & Odor - Block Sweat for Days Per Use - 1.2 FL OZ
- Price
- £20.89
- Rating
- 4.3/5
- Reviews
- 1,583
- Age
- 3y ago
Polarwise Strong Mist Antiperspirant Deodorant Roller: 100% Stops Sweat Sweat Odour and Sweat Stains - Prevents (Excessive Sweating) for up to 7 days - For Men and Women
- Price
- £28.40
- Rating
- 4.0/5
- Reviews
- 238
- Age
- 3y ago
FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude M
- Price
- £27.82
- Rating
- 4.3/5
- Reviews
- 683
- Age
- 5y ago
FINN Anti-Sweat Mens Shirt with V-Neck and Built-in Armpit Sweat Pads to Combat Excessive Sweating - Undershirt with Guaranteed Protection Against Sweat Stains and Odour Invisible Skin Color Nude XL
- Price
- £28.08
- Rating
- 4.3/5
- Reviews
- 683
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
50
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Certain Dri48%
- Polarwise33%
- FINN7%
- Driclor6%
- Perspi-Guard3%
- SWEATBLOCK2%
Antiperspirant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jul, Aug · busiest ÷ quietest = 3.2×
Top Antiperspirant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- polarwise15K/yr
- certain dri13K/yr
- certain dri antiperspirant5K/yr
- polarwise deodorant5K/yr
- polarwise sweat block1K/yr
What reviews say buyers love and hate about Antiperspirant
What buyers mention most, as a share of all reviews.
What buyers love
61% of reviews“It does the job perfectly”
“not a bad smell”
“Great, consistent product”
“Good value for the price”
“Does the job”
What buyers complain about
58% of reviews“skin, says may cause some irritation”
“Waste of money”
“Doesn't work”
“itches so bad girlies”
“Burnt and irritated my skin”
Antiperspirant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
32%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Antiperspirant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
