Is antifungal spray profitable to sell on Amazon United Kingdom?

The niche generates £443K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Skip it (43/100).

How competitive is the antifungal spray niche?

4 brands and 48 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in antifungal spray?

Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 0.0%.

When does demand for antifungal spray peak?

Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the antifungal spray niche?

Listings span £4.17–£6.59; the average listing price is £5.20 (sweet spot $15–$100). The average incumbent carries 5,457 reviews — the moat a new listing must climb.

antifungal spray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good£443K

£443K/yr · 362K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.5%

90-day search growth — must beat 0% to launch

Review moat

Bad5,457.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.20

avg listing price — sweet spot $15–$100

Competition

Bad98%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.17–£6.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, antifungal spray is a £443K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

antifungal spray market data

Units sold / yr: 80K–100K; avg 10,000–12,500/product
Revenue / yr: £416K–£520K; units × avg price
Conversion rate: 23.5%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

Dr. Scholl's45%
Lamisil43%
Daktarin11%
AAROVIBE2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.5% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.7×

Open Trend

Top antifungal spray search terms

athletes foot spray147K/yr +34.0%18.4% conv.
lamisil spray72K/yr -9.7%31.3% conv.
scholl athletes foot spray34K/yr +14.3%17.7% conv.
antifungal spray12K/yr +5.5%8.4% conv.
canesten spray10K/yr -0.1%1.3% conv.
anti fungal spray9K/yr +5.2%10.2% conv.
foot spray antifungal8K/yr +72.6%11.5% conv.
lamisil spray for fungal nail9K/yr -4.8%16.2% conv.
clotrimazole spray8K/yr +25.8%1.7% conv.
athletes foot treatments spray4K/yr +87.2%15.7% conv.

All search terms

Top antifungal spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lamisil AT 1 Percentage Athletes Foot Treatment Spray Soothes Itching Redness Cracking Symptoms & Helps Prevent Athletes Foot Recurrence Antifungal Spray 15 ml

Lamisil£4.174.5★2,170 rev

Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)

Dr. Scholl's£5.164.6★11,730 rev

Daktarin Spray Powder 100g

Daktarin£5.444.6★4,865 rev

Scholl Shoe Spray Antifungal Disinfectant 250ml - Kills 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria Pack of 1

Dr. Scholl's£4.834.5★6,509 rev

Lamisil AT 1% Athletes Foot Treatment Cream for Treatment of Foot Fungus 15 g

Lamisil£5.024.6★7,448 rev

Newest

by launch date

Aarovibe 30ml Athletes Foot Spray Fast-Acting Athletes Foot Treatment Spray Antifungal Remedy for Itching Redness & Cracking

AAROVIBE£6.5922 rev

10mo ago

Scholl Shoe Spray Antifungal Disinfectant 250ml - Kills 99.9% of Fungal Nail & Athletes Foot Causing Fungi & Odour Causing Bacteria Pack of 1

Dr. Scholl's£4.836,509 rev

6y ago

Lamisil AT 1 Percentage Athletes Foot Treatment Spray Soothes Itching Redness Cracking Symptoms & Helps Prevent Athletes Foot Recurrence Antifungal Spray 15 ml

Lamisil£4.172,170 rev

10y ago

Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)

Dr. Scholl's£5.1611,730 rev

17y ago

Lamisil AT 1% Athletes Foot Treatment Cream for Treatment of Foot Fungus 15 g

Lamisil£5.027,448 rev

17y ago

What buyers say about antifungal spray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good product is effective”

Advertised Vs Actual Product15%

“overall Id say it does what it promises”

Efficiency15%

“Works well on infection”

Smell6%

“Pleasant smell”

Value For Money5%

“Pretty cheap too”

Spray/Flow5%

“Great to use as a spray on skin as a preventative treatment”

Ease Of Use4%

“Easy and Effective”

Allergies4%

“Effective with no irritation”

Ease Of Application3%

“Easy to apply”

Itch Relief3%

“Great for jock itch”

What buyers complain about

Size-Overall13%

“A little small”

Value For Money13%

“Too expensive”

Functionality-Overall12%

“Didn't work for me”

Smell6%

“Shoes keep smelling even after weeks of daily use and drying”

Sensitivity-Overall5%

“Cold Blister”

Instructions/User Manual/Troubleshooting5%

“right over the instructions which is not the best place”

Durability3%

“only lasted 1 week”

Moist/Dry3%

“filmy on even when dried”

Allergies3%

“irritation that come with athletes foot”

Inflammation3%

“Foot fungal infections”

Top return reasons

Advertised Vs Actual Product50%

Size-Overall25%

Motor Power25%

Common questions

Is antifungal spray profitable to sell on Amazon United Kingdom?: The niche generates £443K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Skip it (43/100).
How competitive is the antifungal spray niche?: 4 brands and 48 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in antifungal spray?: Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 0.0%.
When does demand for antifungal spray peak?: Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the antifungal spray niche?: Listings span £4.17–£6.59; the average listing price is £5.20 (sweet spot $15–$100). The average incumbent carries 5,457 reviews — the moat a new listing must climb.