Is antifungal soap profitable to sell on Amazon United Kingdom?

The niche generates £99K/yr across 20 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the antifungal soap niche?

17 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in antifungal soap?

Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.1%.

When does demand for antifungal soap peak?

Demand peaks in Jan–Feb–May; the busiest month runs 2.5× the quietest.

What does it cost to enter the antifungal soap niche?

Listings span £1.20–£16.49; the average listing price is £9.37 (sweet spot $15–$100). The average incumbent carries 6,501 reviews — the moat a new listing must climb.

antifungal soap

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.20–$16.49) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.37

avg listing price — sweet spot $15–$100

Market size

Bad£99K

£99K/yr · 100K searches

Review moat

Bad6,501.05

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£1.20–£16.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, antifungal soap is a £99K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–May. Verdict: Worth a look — 52/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

antifungal soap market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £75K–£94K; units × avg price
Conversion rate: 10.5%
Avg BSR: #122
Page quality: 0%
Prime: 95%
Sponsored: 80%
Out of stock: 2.4%
Avg brand age: 40 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

30%

Kunoli28%
Kopa Haiku17%
Marble Hill8%
Roycederm6%
EIMASS6%
NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS6%

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +20.2% search growth over the last 90 days.

Peak months: Jan, Feb, May · busiest ÷ quietest = 2.5×

Open Trend

Top antifungal soap search terms

antifungal soap60K/yr +17.0%7.0% conv.
anti fungal soap bar14K/yr +28.8%9.5% conv.
jock itch soap13K/yr +17.9%8.8% conv.
anti fungal soap13K/yr +27.9%9.0% conv.

All search terms

Top antifungal soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 PCS Tea Tree Antifungal Soap Bar Tea Tree Oil Soap for Face Body Hand - Fights Acne Relieves Fungal Skin Controls Oil Clears Pores Prevents Breakouts Soothes Fresh Skin (3 Green-B)

Kunoli£10.314.4★155 rev

Tea Tree & Eucalyptus Skin Care Soap for Daily Cleansing Refreshes Skin Helps Control Odor & Oil Gentle Body Care Bar 120g

Kopa Haiku£9.444.9★77 rev

Tea Tree Oil Soap Anti-Fungal Antibacterial for Sweat Rash Ring worm Body Odour Yeast Exfoliating Natural Cleanser Acne Athletes Foot Healthy Feet Skin Nails Marble Hill Health Scrub Bar 100g

Marble Hill£7.724.2★493 rev

RoyceDerm Tea Tree Cleansing Bar Soap Refreshing Body & Face Cleanser for Oily & Sweat-Prone Skin Deep Clean Feel Quick Lather Plant-Inspired Formula

Roycederm£16.174.5★840 rev

AMAISE Naturals 110g Tea Tree Oil Soap Antifungal Antiseptic Soap - Natural 100% Vegan Kills Germs - Helps with Athletes Foot Tinea Versicolor Ringworm Jock Itch

EIMASS£4.354.2★90 rev

Newest

by launch date

Tea Tree & Eucalyptus Skin Care Soap for Daily Cleansing Refreshes Skin Helps Control Odor & Oil Gentle Body Care Bar 120g

Kopa Haiku£9.4477 rev

3mo ago

Keto Antifungal Skin Bar Soap Ringworm & Jock Itch Relief | Intensive Treatment Bar 75g

Halocort£9.8410 rev

4mo ago

Tea Tree Oil Soap Bar Antifungal Soap Body Acne Cleanser Natural Face Wash Soothes Itchy Skin Removes Body Odour Daily Hygiene for Men & Women

SNOCKOO£5.9522 rev

7mo ago

3 PCS Tea Tree Antifungal Soap Bar Purifying Face & Body Soap for Blemish-Prone Skin Deep Cleansing Controls Oil Refreshing Scent

Hotcho£10.11316 rev

8mo ago

3 PCS Tea Tree Antifungal Soap Bar Tea Tree Oil Soap for Face Body Hand - Fights Acne Relieves Fungal Skin Controls Oil Clears Pores Prevents Breakouts Soothes Fresh Skin (3 Green-B)

Kunoli£10.31155 rev

8mo ago

What buyers say about antifungal soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“fresh scent”

Quality-Overall11%

“Excellent product”

Value For Money9%

“value for money”

Cleansing7%

“Cleans very well”

Lather6%

“Good lather”

Efficiency6%

“Works instantly”

Allergies5%

“no irritation”

Soft Feel4%

“Makes my skin super soft”

Advertised Vs Actual Product4%

“Does what it says”

Suitability Combination Skin3%

“Best for the skin”

What buyers complain about

Smell16%

“smells really strongly”

Functionality-Overall12%

“Does not work as advertised”

Allergies10%

“Caused skin irritation”

Value For Money8%

“Over priced”

Size-Overall3%

“The tin is pretty small”

Quality-Overall3%

“Kinda poor quality”

Ease Of Use2%

“you dont get much use”

Durability2%

“doesnt last long”

Ingredients-Overall2%

“so, there's some chemicals which are not good”

Skin Health2%

“Instead of clearing up my skin it has made it a lot worse”

Top return reasons

Smell19%

Size-Overall13%

Leak-Proof13%

Motor Power13%

Advertised Vs Actual Product9%

Functionality-Overall7%

Ingredients-Overall5%

Value For Money5%

Color2%

Quality-Overall2%

Common questions

Is antifungal soap profitable to sell on Amazon United Kingdom?: The niche generates £99K/yr across 20 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the antifungal soap niche?: 17 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in antifungal soap?: Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.1%.
When does demand for antifungal soap peak?: Demand peaks in Jan–Feb–May; the busiest month runs 2.5× the quietest.
What does it cost to enter the antifungal soap niche?: Listings span £1.20–£16.49; the average listing price is £9.37 (sweet spot $15–$100). The average incumbent carries 6,501 reviews — the moat a new listing must climb.