Is antifungal shampoo profitable to sell on Amazon United Kingdom?

The niche generates £395K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (43/100).

How competitive is the antifungal shampoo niche?

5 brands and 54 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in antifungal shampoo?

Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.1%.

When does demand for antifungal shampoo peak?

Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 4.3× the quietest.

What does it cost to enter the antifungal shampoo niche?

Listings span £5.21–£16.64; the average listing price is £8.31 (sweet spot $15–$100). The average incumbent carries 2,940 reviews — the moat a new listing must climb.

antifungal shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£395K

£395K/yr · 368K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,939.85

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.31

avg listing price — sweet spot $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Price range

Bad£5.21–£16.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, antifungal shampoo is a £395K/yr Amazon United Kingdom market (368K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

antifungal shampoo market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: £332K–£416K; units × avg price
Conversion rate: 12.9%
Avg BSR: #228
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.7%
Avg brand age: 61 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Nizoral54%
Ketopine20%
Asrev Healthcare17%
Sons8%
PHARMBANNER2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.3×

Open Trend

Top antifungal shampoo search terms

ketoconazole shampoo258K/yr -8.2%12.8% conv.
ketoconazole52K/yr -6.5%8.9% conv.
ketoconazole shampoo 2 percent18K/yr -11.5%10.1% conv.
ketoconazole 2% shampoo7K/yr +22.5%15.8% conv.
ketopine shampoo6K/yr +2.4%21.2% conv.
dandrazol shampoo8K/yr -20.1%5.8% conv.
ketoconazole shampoo antifungal5K/yr -41.7%7.5% conv.
ketoconazole 2%3K/yr +8.9%8.7% conv.
shampoo ketoconazole3K/yr -19.9%11.7% conv.
dandrazol 2 shampoo ketoconazole 20 mg3K/yr +2.8%5.7% conv.

All search terms

Top antifungal shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 100ml

Nizoral£8.474.6★1,533 rev

Nizoral Anti-Dandruff Treatment Shampoo Treats and Prevents Dandruff Clinically Proven to Control Itchy & Flaky Scalps Contains Ketoconazole 1 x 60ml

Nizoral£5.884.6★31,603 rev

Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 100ml

Ketopine£7.474.8★23 rev

Ketopine Ketoconazole 2% Medicated Shampoo Clinically Proven Anti-Dandruff Treatment for Itchy Flaky Dry Scalp Seborrheic Dermatitis & Scalp Psoriasis Fast Relief Anti-Fungal Formula 100ml

Asrev Healthcare£7.644.6★197 rev

KETOPINE Ketoconazole 2% Anti-Dandruff Treatment Shampoo 60ml | Dermatologically Tested | Clinically Proven to Treat and Prevent Itchy Flaky Dry Scalp Seborrhoeic Dermatitis & Scalp Psoriasis

Ketopine£5.214.4★512 rev

Newest

by launch date

Sons Ketoconazole Anti-Dandruff Treatment Shampoo. Treats & Prevents Dandruff Itchy Scalp Seborrheic Dermatitis & Psoriasis. 1 x 60ml. Made in Europe.

Sons£7.6044 rev

4mo ago

Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 100ml

Ketopine£7.4723 rev

4mo ago

Sons Ketoconazole Anti-Dandruff Treatment Shampoo. Treats & Prevents Dandruff Itchy Scalp Seborrhoeic Dermatitis & Psoriasis. 2 x 60ml. Made in Europe.

Sons£12.3844 rev

4mo ago

Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 60ml

Ketopine£5.2162 rev

5mo ago

Folliculitis & Seborrheic Dermatitis Shampoo Anti-Dandruff Psoriasis & Itchy Scalp Treatment Soothes Redness Flaking & Irritation

PHARMBANNER£16.641,541 rev

1y ago

What buyers say about antifungal shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent product”

Efficiency9%

“this one is so effective”

Value For Money8%

“Excellent value for money”

Hair Growth8%

“Good effective treatment for scalp”

Advertised Vs Actual Product7%

“As advertised”

Allergies6%

“It certainly has caused no irritation at all”

Itch Relief5%

“Stopped itch effectively”

Smell4%

“has a pleasant mild smell”

Ease Of Use3%

“Easy to use”

Cleansing3%

“Clean scalp”

What buyers complain about

Allergies13%

“I have itchy”

Functionality-Overall12%

“Ineffective”

Size-Overall8%

“The container is small”

Value For Money8%

“Expensive”

Moist/Dry5%

“Too Drying For My Hair”

Smell5%

“It was a very strong chemical smell”

Advertised Vs Actual Product2%

“Misleading picture”

Leak-Proof2%

“In storage it leaked everywhere”

Quality-Overall1%

“Im not impressed with the quality control”

Thickness1%

“It's very thick like wallpaper paste”

Top return reasons

Leak-Proof33%

Product Condition17%

Functionality-Overall10%

Value For Money5%

Advertised Vs Actual Product4%

Age Suitability4%

Suitability Short Hair4%

Size-Overall3%

Damage/Burn Hair3%

Ingredients-Overall3%

Common questions

Is antifungal shampoo profitable to sell on Amazon United Kingdom?: The niche generates £395K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (43/100).
How competitive is the antifungal shampoo niche?: 5 brands and 54 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in antifungal shampoo?: Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.1%.
When does demand for antifungal shampoo peak?: Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 4.3× the quietest.
What does it cost to enter the antifungal shampoo niche?: Listings span £5.21–£16.64; the average listing price is £8.31 (sweet spot $15–$100). The average incumbent carries 2,940 reviews — the moat a new listing must climb.

antifungal shampoo

antifungal shampoo market data

Competition & brand share

Demand & seasonality

Top antifungal shampoo search terms

Top antifungal shampoo products on Amazon

Top sellers

Newest

Trending

What buyers say about antifungal shampoo

What buyers love

What buyers complain about

Top return reasons

Common questions

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