Is antifungal body wash profitable to sell on Amazon United Kingdom?

The niche generates £66K/yr across 28 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (48/100).

How competitive is the antifungal body wash niche?

23 brands and 60 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in antifungal body wash?

Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.1%.

When does demand for antifungal body wash peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the antifungal body wash niche?

Listings span £4.65–£20.04; the average listing price is £11.62 (sweet spot $15–$100). The average incumbent carries 7,091 reviews — the moat a new listing must climb.

antifungal body wash

Skip it

A small market ($66K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.62

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£4.65–£20.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Review moat

Bad7,091.32

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£66K

£66K/yr · 89K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, antifungal body wash is a £66K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 48/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

antifungal body wash market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £70K–£93K; units × avg price
Conversion rate: 6.4%
Avg BSR: #253
Page quality: 0%
Prime: 96%
Sponsored: 82%
Out of stock: 5.4%
Avg brand age: 56 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

52%

Top 20: 93%

Open market

30%

Botanic Hearth19%
NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS15%
Dermz12%
PHARMBANNER9%
HERBORGANIC9%
schülke7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top antifungal body wash search terms

antifungal body wash37K/yr -15.9%6.3% conv.
anti fungal shower gel22K/yr -2.5%8.8% conv.
ketoconazole body wash antifungal10K/yr +41.7%3.5% conv.
folliculitis body wash6K/yr +33.8%5.0% conv.
anti fungal body wash4K/yr +41.7%6.7% conv.
antifungal shower gel3K/yr +20.6%10.8% conv.
antifungal wash3K/yr +22.7%4.0% conv.
anti fungal wash3K/yr +3.7%6.3% conv.

All search terms

Top antifungal body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Botanic Hearth Tea Tree Body Wash 473 ml - Antifungal Cleanser with Peppermint & Sea Buckthorn Soothes Dry Itchy Skin & Body Odour Sulphate & Paraben Free

Botanic Hearth£9.364.4★46,766 rev

Healpsorin Antifungal Body Wash: Psoriasis Eczema Dermatitis and Sensitive Shower Gel - Eczema Treatment - 500ml

Dermz£15.704.4★1,238 rev

New York Biology Tea Tree Body Wash - Helps Nail Fungus Athletes Foot Ringworms Jock Itch Acne Eczema & Body Odor Soothes Itching & Promotes Healthy Skin and Feet - 500 ml

NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS£12.954.5★13,456 rev

Tea Tree Body Wash Antifungal: Folliculitis Treatment for Dermatitis-Prone Skin Face & Body Acne Jock Itch Athletes Foot Ringworm Tinea Versicolor Body Odor Eczema and Hidradenitis Suppurativa

PHARMBANNER£16.684.4★1,541 rev

HERBORGANIC Antibacterial Body Wash with Tea Tree Oil - Anti-Fungal Shower Wash for Men - Effective Against Jock Itch Athletes Foot - Tea Tree Shower Gel for Cleansing and Protection

HERBORGANIC£8.304.5★793 rev

Newest

by launch date

Tea Tree & Eucalyptus Skin Care Soap for Daily Cleansing Refreshes Skin Helps Control Odor & Oil Gentle Body Care Bar 120g

Kopa Haiku£9.4477 rev

3mo ago

Tea Tree Body Antifungal Wash Tinea Corporis Tinea Cruris Eczema and 1% Salicylic Whilst Relieving Itching and Promoting Healthy Skin And Feet

WUHPOY£10.971 rev

3mo ago

Ketoconazole 2% Medicated Shampoo Anti-Fungal Anti-Dandruff Shampoo for Itchy Flaky Scalp 100ml

Ketopine£7.4723 rev

4mo ago

Keto Antifungal Skin Bar Soap Ringworm & Jock Itch Relief | Intensive Treatment Bar 75g

Halocort£9.8410 rev

4mo ago

Seborrheic Dermatitis & Folliculitis Body Wash: Shower Gel for Back Acne Psoriasis Ringworm & Jock Itch Antibacterial Anti Itch Body Wash With Salicylic acid

Recuren Plus£15.0326 rev

5mo ago

What buyers say about antifungal body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“Great scent”

Quality-Overall12%

“Seems to be well made”

Allergies6%

“No irritation”

Value For Money6%

“Great value”

Efficiency6%

“That the product is efficient”

Lather6%

“easy to lather on”

Soft Feel5%

“silky smooth”

Advertised Vs Actual Product4%

“Does exactly what I need it to”

Suitability Combination Skin4%

“Best for the skin”

Cleansing4%

“Its now my favourite body cleanser”

What buyers complain about

Allergies13%

“Caused skin irritation”

Value For Money12%

“Not much for the price”

Smell10%

“This has a really unpleasant smell”

Functionality-Overall8%

“Doesnt work”

Ingredients-Overall5%

“Incorrect ingredients shown”

Advertised Vs Actual Product3%

“this is false advertising”

Skin Health3%

“Instead of clearing up my skin it has made it a lot worse”

Size-Overall2%

“I have decanted into a smaller bottle though as the pump is too large”

Motor Power2%

“does not pump”

Dispensing Mechanism2%

“Unfortunately the dispenser is poor”

Top return reasons

Leak-Proof22%

Motor Power13%

Smell12%

Size-Overall9%

Advertised Vs Actual Product8%

Functionality-Overall7%

Ingredients-Overall3%

Defective Material/Parts3%

Value For Money3%

Certifications3%

Common questions

Is antifungal body wash profitable to sell on Amazon United Kingdom?: The niche generates £66K/yr across 28 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (48/100).
How competitive is the antifungal body wash niche?: 23 brands and 60 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in antifungal body wash?: Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.1%.
When does demand for antifungal body wash peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the antifungal body wash niche?: Listings span £4.65–£20.04; the average listing price is £11.62 (sweet spot $15–$100). The average incumbent carries 7,091 reviews — the moat a new listing must climb.