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Antibiotic Cream

Fail

Prices span $3.25–$11.06, mostly outside the sweet spot, so Antibiotic Cream is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£213K/yr395K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
87%top-5 click share · 8 brands · 53 sellers

Flapen Score

Antibiotic Cream against its category

The dotted line is the Beauty average. Past it, Antibiotic Cream is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antibiotic Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antibiotic Cream 395K times last year and spent an estimated £213K. The top 5 brands take 91% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
7.2%
Market size, estimated
£213Ka year
Peak month
August1.4× the quietest month
Top search term
antibiotic cream87K searches a year

02 · Price

A sale here is worth £7.50.

Listings sell for £7.50 on average, from £3.25 to £11.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.50 that is £11K to £15K a year per listing.

Average price
£7.50under the $15 to $100 sweet spot
Price range
£3.25–£11.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #149 within Body. It carries 1,218 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#149in Body
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,218per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Antibiotic Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

53

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

6%

  • Brand 145%
  • Brand 228%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Antibiotic Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Antibiotic Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antibiotic cream87K/yr
  • neosporin antibiotic ointment23K/yr
  • fucidin antibiotic cream41K/yr
  • antibiotic ointment27K/yr
  • antibacterial cream25K/yr
  • fucidin cream32K/yr
  • antibiotic cream for skin infection30K/yr
  • bacitracin12K/yr
  • mupirocin10K/yr
  • neosporin antibiotic cream35K/yr

Reviews and returns

What reviews say buyers love and hate about Antibiotic Cream

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
15%of negative reviews mention “Allergies”
0.1%of orders come back
“Burns skin”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Antibiotic Cream questions

Answered from the same tracked data.