Antibacterial Soap

Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £588K a year.

Searches, last 12 months

683K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

14.7%

Market size, estimated

£588Ka year

Peak month

July1.9× the quietest month

Top search term

dettol soap258K searches a year

Listings sell for £5.85 on average, from £1.20 to £8.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At £5.85 that is £73K to £88K a year per listing.

Average price

£5.85under the $15 to $100 sweet spot

Price range

£1.20–£8.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

12,500–15,000

Revenue per listing a year

£73K–£88K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #152 within Bath & Body. It carries 7,091 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#152in Bath & Body

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,091per listing

Listings tracked

5

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months