How competitive is the Antibacterial Soap niche on Amazon United Kingdom?

4 brands and 66 sellers compete in Antibacterial Soap on Amazon United Kingdom. The top 5 Antibacterial Soap products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Antibacterial Soap?

Antibacterial Soap buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Antibacterial Soap niche?

Antibacterial Soap sells for £5.85 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.20–£8.11. The average incumbent carries 7,091 reviews — the moat a new listing must climb.

Antibacterial Soap

a concentrated shelf (top 5 take 100% of clicks) — Antibacterial Soap doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

This niche Category average · 2,481 niches

Is Antibacterial Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Antibacterial Soap is a £588K/yr Amazon United Kingdom market (683K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.

Antibacterial Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.3% over the last 90 days and 14.7% of searches end in a purchase.

£588K

revenue / yr

Units sold / yr125K

Search volume / yr-1.3%683K

Conversion rate14.7%

Avg price£5.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 66

Top-5 product click share100%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Top Antibacterial Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dettol Soap Original Antibacterial Bar 2 Pack (100g x 2) Disinfectant Soft on Skin Tough on Dirt Suitable for Everyday Use Contains Skins Moisturising Agents Kills 99.9 Percent of bacteria

Price: £1.20
Rating: 4.7/5
Reviews: 15,973
Age: 14y ago

Dettol Antibacterial and Moisturings Bar Soap Original Pack of 12

Price: £8.11
Rating: 4.7/5
Reviews: 15,973
Age: 3y ago

DOVE BAR SENSITIVE SKIN UNSCNT 2 X 3.75 OZ

Price: £6.45
Rating: 4.6/5
Reviews: 2,969
Age: 12y ago

Antibacterial Soap Bundle with 4 Pack Soap Bars (Original Skincare Cool and Fresh) 60g each and Glameno Thank You Card

Price: £5.84
Rating: 4.2/5
Reviews: 134
Age: 2y ago

Dial Antibacterial Deodorant Bar Soap Advanced Clean Gold 4 oz 3 Bars

Price: £7.63
Rating: 4.4/5
Reviews: 407
Age: 15y ago

Newest

by launch date

Antibacterial Soap Bundle with 4 Pack Soap Bars (Original Skincare Cool and Fresh) 60g each and Glameno Thank You Card

Price: £5.84
Rating: 4.2/5
Reviews: 134
Age: 2y ago

Dettol Antibacterial and Moisturings Bar Soap Original Pack of 12

Price: £8.11
Rating: 4.7/5
Reviews: 15,973
Age: 3y ago

DOVE BAR SENSITIVE SKIN UNSCNT 2 X 3.75 OZ

Price: £6.45
Rating: 4.6/5
Reviews: 2,969
Age: 12y ago

Dettol Soap Original Antibacterial Bar 2 Pack (100g x 2) Disinfectant Soft on Skin Tough on Dirt Suitable for Everyday Use Contains Skins Moisturising Agents Kills 99.9 Percent of bacteria

Price: £1.20
Rating: 4.7/5
Reviews: 15,973
Age: 14y ago

Dial Antibacterial Deodorant Bar Soap Advanced Clean Gold 4 oz 3 Bars

Price: £7.63
Rating: 4.4/5
Reviews: 407
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Dettol86%
Dove5%
Glameno5%
Dial4%

Antibacterial Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume683KCVR14.7%Products5Brands4Top 5 Brands100%OOS Rate1.0%Rating4.5★Reviews7,091Avg BSR#152

Peak months: Jul · busiest ÷ quietest = 1.9×

Top Antibacterial Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dettol soap258K/yr +4.6%17.8% conv.
antibacterial soap143K/yr -6.2%6.6% conv.
dettol body wash33K/yr +7.7%1.4% conv.
dove sensitive soap bar38K/yr -2.8%4.6% conv.
dettol soap bars27K/yr -13.0%16.5% conv.
dial soap17K/yr +1.3%3.5% conv.
dettol shower gel16K/yr +5.6%0.7% conv.
antibacterial soap bar17K/yr -1.1%5.6% conv.
dove antibacterial soap bar18K/yr +2.1%2.0% conv.
dettol hand wash18K/yr -12.8%0.2% conv.

What reviews say buyers love and hate about Antibacterial Soap

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Smell28%

“fresh scent”

Value For Money16%

“Good price”

Cleansing9%

“Cleans very well”

Quality-Overall6%

“Overall, a reliable and affordable product that I would happily purchase again”

Ease Of Cleaning5%

“Clean”

What buyers complain about

67% of reviews

Size-Overall19%

“Small bars”

Smell19%

“waking up smelling of a strange body odour”

Value For Money8%

“Too expensive really”

Allergies6%

“developed body acne”

Moist/Dry3%

“Makes my skin really dry”

Antibacterial Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

53%

2Smell

17%

3Size-Overall

4Color

5Value For Money

Common Antibacterial Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Antibacterial Soap 39/100 on Amazon United Kingdom — Skip it. The niche generates £588K/yr across 5 tracked products. Search demand moved -1.3% over the last 90 days.