Antibacterial Body Wash
FailThe average product has 8,571 reviews to catch up to, so Antibacterial Body Wash is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £141K/yr202K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 81 sellers
Flapen Score
Antibacterial Body Wash against its category
The dotted line is the Beauty average. Past it, Antibacterial Body Wash is stronger. Inside it, weaker.
Market
The Antibacterial Body Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Antibacterial Body Wash 202K times last year and spent an estimated £141K. The top 5 brands take 68% of clicks. Demand peaks in Mar–Jun–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.
- Searches, last 12 months
- 202K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £141Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- antibacterial body wash120K searches a year
02 · Price
A sale here is worth £9.34.
Listings sell for £9.34 on average, from £1.20 to £20.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.34 that is £2K to £5K a year per listing.
- Average price
- £9.34under the $15 to $100 sweet spot
- Price range
- £1.20–£20.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #218 within Bath & Body. It carries 8,571 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #218in Bath & Body
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,571per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Antibacterial Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
81
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
24%
- Brand 118%
- Brand 216%
- Brand 314%
- Brand 411%
- Brand 59%
- Brand 69%
Demand
Antibacterial Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jun, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Antibacterial Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- antibacterial body wash120K/yr
- anti bacterial shower gel20K/yr
- antibacterial shower gel21K/yr
- antimicrobial body wash7K/yr
- anti bacterial body wash5K/yr
- antibacterial wash6K/yr
- antiseptic body wash6K/yr
- shower gel antibacterial4K/yr
- medicated body wash4K/yr
- antiseptic wash3K/yr
Reviews and returns
What reviews say buyers love and hate about Antibacterial Body Wash
We read the reviews and the return reasons for every product selling here.
“Strong chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Antibacterial Body Wash questions
Answered from the same tracked data.









