antibacterial body wash
Skip itA deep review moat (8,571 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£141K£141K/yr · 202K searches
Avg price
Okay£9.34avg listing price — sweet spot $15–$100
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Price range
Okay£1.20–£20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,570.6avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, antibacterial body wash is a £141K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Mar–Jun–Nov. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
antibacterial body wash market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £117K–£140K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 2.6%
- Avg brand age
- 55 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
81
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
24%
- Dettol18%
- Perspi-Guard16%
- schülke14%
- Hibiscrub11%
- Octenisan9%
- Botanic Hearth9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.Peak months: Mar, Jun, Nov · busiest ÷ quietest = 2.8×
Top antibacterial body wash search terms
- antibacterial body wash120K/yr
- anti bacterial shower gel20K/yr
- antibacterial shower gel21K/yr
- antimicrobial body wash7K/yr
- anti bacterial body wash5K/yr
- antibacterial wash6K/yr
- antiseptic body wash6K/yr
- shower gel antibacterial4K/yr
- medicated body wash4K/yr
- antiseptic wash3K/yr
Top antibacterial body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Perspi-Guard Odour Control Antibacterial Body Wash for Men & Women
Perspi-Guard£4.654.5★1,780 rev
Octenisan Wash Lotion 500ml
schülke£8.744.8★1,840 rev
Dettol Soap Original Antibacterial Bar 2 Pack (100g x 2) Disinfectant Soft on Skin Tough on Dirt Suitable for Everyday Use Contains Skins Moisturising Agents Kills 99.9 Percent of bacteria
Dettol£1.204.7★15,973 rev
Hibiwash Full Body Antimicrobial Wash for Pre-And-Post Operative Care 250Ml
Hibiscrub£7.474.7★416 rev
Schulke Octenisan Antimicrobial Wash Lotion 500ML
Octenisan£8.424.7★3,385 rev
Newest
by launch date
Seborrheic Dermatitis & Folliculitis Body Wash: Shower Gel for Back Acne Psoriasis Ringworm & Jock Itch Antibacterial Anti Itch Body Wash With Salicylic acid
Recuren Plus£15.0326 rev
LOréal Mens Shower Gel Men Expert Derma Control Anti-Blemish Body Wash 1L Pump Prevents Spots & Reduces Blemishes Dermatologically Tested for Sensitive Skin XXL Size
L’Oréal Paris men expert£8.015,272 rev
Chemist at Play Antibacterial & Odour Control Body Wash | Mandelic Acid | Odour Control All-Day Fresh | Antibacterial | Sweat & Sebum Control | Sulphate Free | 236ml
Chemist at Play£8.1115,564 rev
Hibiwash Full Body Antimicrobial Wash for Pre-And-Post Operative Care 250Ml
Hibiscrub£7.47416 rev
Dr Oz AntiBacterial Antifungal Body Wash with Tea Tree - For Acne Folliculitis Jock itch Athletes foot Body odor and Ringworm. For Healthier Skin. 500ml
Dr Oz£20.04128 rev
Trending
90-day click momentumLOréal Mens Shower Gel Men Expert Derma Control Anti-Blemish Body Wash 1L Pump Prevents Spots & Reduces Blemishes Dermatologically Tested for Sensitive Skin XXL Size
L’Oréal Paris men expert£8.014.8★
Seborrheic Dermatitis & Folliculitis Body Wash: Shower Gel for Back Acne Psoriasis Ringworm & Jock Itch Antibacterial Anti Itch Body Wash With Salicylic acid
Recuren Plus£15.034.8★
ISDIN Germisdin Original Syndet Shower Gel (1000ml) | Shower gel for daily use
ISDIN£8.334.5★
Hibiwash Full Body Antimicrobial Wash for Pre-And-Post Operative Care 250Ml
Hibiscrub£7.474.7★
Perspi-Guard Odour Control Antibacterial Body Wash for Men & Women
Perspi-Guard£4.654.5★
What buyers say about antibacterial body wash
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Good value for money”
“Excellent product”
“Cleans very well”
“No irritation”
“easy to lather on”
“As described”
“That the product is efficient”
“Makes my skin super soft”
“Great for feeling extra clean”
What buyers complain about
“Strong chemical smell”
“expensive”
“Caused skin irritation”
“Doesnt work”
“Caused skin irritation”
“PUMP not working”
“First, the bottle is small, for £25 I was expecting at least a litre bottle”
“Skin becomes dry”
“Does not contain listed ingredient”
“Not the most luxurious soap”
Top return reasons
Common questions
- Is antibacterial body wash profitable to sell on Amazon United Kingdom?
- The niche generates £141K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the antibacterial body wash niche?
- 15 brands and 81 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in antibacterial body wash?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.1%.
- When does demand for antibacterial body wash peak?
- Demand peaks in Mar–Jun–Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the antibacterial body wash niche?
- Listings span £1.20–£20.04; the average listing price is £9.34 (sweet spot $15–$100). The average incumbent carries 8,571 reviews — the moat a new listing must climb.