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Anti Perspirant

Anti Perspirant shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

Market size 38Growth 85Conversion 96Competition 24Returns 100Price range 17Avg price 26Brand share 0Review moat 42Quality gap 65
This niche Category average · 2,481 niches

Is Anti Perspirant profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anti Perspirant is a £192K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Anti Perspirant: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +84.2% over the last 90 days and 13.0% of searches end in a purchase.

£192K

revenue / yr

Units sold / yr25K
Search volume / yr+84.2%162K
Conversion rate13.0%
Avg price£9.10

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 41
Top-5 product click share71%
Open market0%
Avg brand age88 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,347

Top Anti Perspirant products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£19K£38K£58K£77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Perspi-Guard84%
  • PERSPIREX13%
  • Driclor3%
  • Open — no brand owns it (0%)

Anti Perspirant demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume162KCVR13.0%Products14Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews2,347Avg BSR#105
12K8KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Anti Perspirant search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • perspi guard71K/yr
  • anti perspirant31K/yr
  • perspirex strong antiperspirant5K/yr
  • antiperspirant spray9K/yr
  • perspirex strong11K/yr
  • anti perspirant spray4K/yr
  • perspi guard deodorant4K/yr
  • perspiguard2K/yr
  • pepsi guard3K/yr
  • perspi guard spray2K/yr

What reviews say buyers love and hate about Anti Perspirant

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Efficiency15%

It does the job perfectly

Quality-Overall11%

Great, consistent product

Smell9%

the aroma is quite strong

Value For Money8%

Great value for money

Allergies6%

No irritation observed

What buyers complain about

59% of reviews
Allergies20%

skin, says may cause some irritation

Value For Money8%

Little pricey

Functionality-Overall8%

Didn't work for me

Smell6%

which was causing an unpleasant body odour

Itch Relief4%

itches so bad girlies

Anti Perspirant return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
22%
2Color Fading/Discoloration
11%
3Strength
11%
4Leak-Proof
11%
5Defective Material/Parts
11%

Common Anti Perspirant questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anti Perspirant 52/100 on Amazon United Kingdom — Worth a look. The niche generates £192K/yr across 14 tracked products. Search demand moved +84.2% over the last 90 days.
Anti Perspirant buyers on Amazon United Kingdom complain most about Allergies, Value For Money, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.