anti perspirant
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Growth
Great+84.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,346.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay£192K£192K/yr · 162K searches
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad£4.65–£17.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, anti perspirant is a £192K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
anti perspirant market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £182K–£228K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Perspi-Guard84%
- PERSPIREX13%
- Driclor3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 28 weeks — +84.2% search growth over the last 90 days.Top anti perspirant search terms
- perspi guard71K/yr
- anti perspirant31K/yr
- perspirex strong antiperspirant5K/yr
- antiperspirant spray9K/yr
- perspirex strong11K/yr
- anti perspirant spray4K/yr
- perspi guard deodorant4K/yr
- perspiguard2K/yr
- pepsi guard3K/yr
- perspi guard spray2K/yr
Top anti perspirant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Perspi-Guard Maximum Strength Antiperspirant Spray Strong Deodorant for Excessive Sweating Hyperhidrosis Antiperspirant for Men & Women 50ml 1pk
Perspi-Guard£10.154.3★7,324 rev
Perspi-Guard Maximum Strength Antiperspirant Roll On Deodorant for Men Women Treats Excessive Sweating Hyperhidrosis Lasts 3-5 Days Unscented 30ml
Perspi-Guard£7.454.2★1,371 rev
Perspi-Guard 3-Step Anti Sweat Bundle Neroli Scented Body Wash 200ml 48-hour Roll On Deodorant & Antiperspirant Strong Antiperspirant Spray 50ml
Perspi-Guard£17.114.3★116 rev
Perspirex Strong Antiperspirant Roll On 20ml by Perspirex
PERSPIREX£8.194.5★2,731 rev
Perspi-Guard Maximum Strength Antiperspirant Spray 30 ml 1-Pack Strong Deodorant for Excessive Sweating & Hyperhidrosis Anti Sweat Spray Unscented
Perspi-Guard£8.254.3★7,324 rev
Newest
by launch date
Perspi-Guard Antibacterial Body Wash & 48 Hr Strong Antiperspirant Duo w/Neroli - Unisex Odour Control Antibacterial Shower Gel w/Triclosan & Anti Sweat Deodorant for Excessive Sweating - 2-Pack
Perspi-Guard£10.0625 rev
Perspi-Guard 3-Step Anti Sweat Bundle Neroli Scented Body Wash 200ml 48-hour Roll On Deodorant & Antiperspirant Strong Antiperspirant Spray 50ml
Perspi-Guard£17.11116 rev
Perspi-Guard 3-Step Treatment Pack Odour Control Body Wash Max Strength Antiperspirant Spray and Strong Roll On Deodorant for Men and Women 3-Pack
Perspi-Guard£15.7315 rev
Perspi-Guard Odour Control Antibacterial Body Wash for Men & Women
Perspi-Guard£4.651,780 rev
Perspi-Guard Strong Antiperspirant and Roll On Deodorant with Neroli 48-Hour Travel Deodorant for Men and Women to Stop Sweating and Odour 1-Pack
Perspi-Guard£5.78234 rev
Trending
90-day click momentumPerspi-Guard 3-Step Treatment Pack Odour Control Body Wash Max Strength Antiperspirant Spray and Strong Roll On Deodorant for Men and Women 3-Pack
Perspi-Guard£15.734.4★
Perspirex Strong Antiperspirant Roll On 20ml by Perspirex
PERSPIREX£8.194.5★
Perspi-Guard Maximum Strength Antiperspirant Spray 30 ml 1-Pack Strong Deodorant for Excessive Sweating & Hyperhidrosis Anti Sweat Spray Unscented
Perspi-Guard£8.254.3★
Perspi-Guard Maximum Strength Antiperspirant Spray Strong Deodorant for Excessive Sweating Hyperhidrosis Antiperspirant for Men & Women 50ml 1pk
Perspi-Guard£10.154.3★
Driclor Antiperspirant Roll On Applicator 20 ml Strong Antiperspirant for Excessive Sweating
Driclor£6.104.5★
What buyers say about anti perspirant
What buyers praise and complain about, mined from review topics.What buyers love
“It does the job perfectly”
“Great, consistent product”
“the aroma is quite strong”
“Great value for money”
“No irritation observed”
“Works as described”
“Keeps me dry”
“I've used this product for years”
“Easy application and keeps you dry for many days”
“Followed all instructions correctly”
What buyers complain about
“skin, says may cause some irritation”
“Little pricey”
“Didn't work for me”
“which was causing an unpleasant body odour”
“itches so bad girlies”
“Burnt and irritated my skin”
“A few times its caused a lot of irritation and soreness,”
“Small”
“It burns very badly”
“both times gave me chemical burn after less than an hour of use”
Top return reasons
Common questions
- Is anti perspirant profitable to sell on Amazon United Kingdom?
- The niche generates £192K/yr across 14 tracked products. 90-day search growth is +84.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the anti perspirant niche?
- 3 brands and 41 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anti perspirant?
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the anti perspirant niche?
- Listings span £4.65–£17.11; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 2,347 reviews — the moat a new listing must climb.