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Anti Perspirant

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Anti Perspirant is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£192K/yr162K searches / yr
90-day growth
+84.2%search demand this quarter
Competition
71%top-5 click share · 3 brands · 41 sellers

Flapen Score

Anti Perspirant against its category

The dotted line is the Beauty average. Past it, Anti Perspirant is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Perspirant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Perspirant 162K times last year and spent an estimated £192K. All 3 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+84.2%
Conversion, latest week
13.0%
Market size, estimated
£192Ka year
Top search term
perspi guard71K searches a year

02 · Price

A sale here is worth £9.10.

Listings sell for £9.10 on average, from £4.65 to £17.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £9.10 that is £11K to £14K a year per listing.

Average price
£9.10under the $15 to $100 sweet spot
Price range
£4.65–£17.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Bath & Body. It carries 2,347 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#105in Bath & Body
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,347per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Anti Perspirant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 213%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Anti Perspirant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, May, Jun · busiest ÷ quietest = 3.1× · 7 of 12 months tracked

Search terms

Top Anti Perspirant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perspi guard71K/yr
  • anti perspirant31K/yr
  • perspirex strong antiperspirant5K/yr
  • antiperspirant spray9K/yr
  • perspirex strong11K/yr
  • anti perspirant spray4K/yr
  • perspi guard deodorant4K/yr
  • perspiguard2K/yr
  • pepsi guard3K/yr
  • perspi guard spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Perspirant

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Efficiency”
20%of negative reviews mention “Allergies”
0.1%of orders come back
“skin, says may cause some irritation”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Anti Perspirant questions

Answered from the same tracked data.