anti humidity spray for hair
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.25avg listing price — sweet spot $15–$100
Market size
Great£869K£869K/yr · 526K searches
Price range
Good£5.04–£29.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Review moat
Bad22,214.91avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, anti humidity spray for hair is a £869K/yr Amazon United Kingdom market (526K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
anti humidity spray for hair market data
- Units sold / yr
- 50K–60K
- avg 5,000–6,000/product
- Revenue / yr
- £763K–£915K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- COLOR WOW81%
- Amika15%
- John Frieda5%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +2.9% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 1.9×
Top anti humidity spray for hair search terms
- amika125K/yr
- wow dream coat anti frizz103K/yr
- colour wow dream coat50K/yr
- color wow dreamcoat38K/yr
- anti humidity spray for hair22K/yr
- john frieda hairspray22K/yr
- colour wow travel size16K/yr
- wow dream coat26K/yr
- wow travel size hair products13K/yr
- dream coat colour wow16K/yr
Top anti humidity spray for hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COLOR WOW Dream Coat Supernatural Spray. The Anti-frizz GOAT with amazing humidity-proofing powers 200ml
COLOR WOW£15.754.3★96,478 rev
COLOR WOW Dream Coat Supernatural Spray Multi-award-winning keeps hair frizz-free for days with moisture-repellant anti-humidity technology; glass hair results 50 ml (Pack of 1)
COLOR WOW£9.144.1★11,495 rev
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
COLOR WOW£18.314.4★7,709 rev
amika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)
Amika£13.404.3★4,744 rev
John Frieda Frizz Ease Moisture Barrier Hairspray 250ml
John Frieda£5.043.6★84 rev
Newest
by launch dateJohn Frieda Frizz Ease Moisture Barrier Hairspray 250ml
John Frieda£5.0484 rev
amika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)
Amika£13.404,744 rev
amika frizz-me-not hydrating anti-frizz treatment - heat-activated hydrating hair spray treatment for long-lasting smooth + glossy strands - humidity shield + heat protection spray for hair (60 ml)
Amika£8.32676 rev
amika hydro rush intense moisture leave in conditioner spray - frizz-reducing detangling spray - hydrating hair care infused with hyaluronic acid squalane + polyglutamic acid (60 ml)
Amika£8.244,169 rev
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
COLOR WOW£18.317,709 rev
Trending
90-day click momentumamika the shield anti-humidity hairspray - hair spray for women with heat protection + frizz control - contains UV filters to help prevent sun damage (103 ml)
Amika£13.404.3★
John Frieda Frizz Ease Moisture Barrier Hairspray 250ml
John Frieda£5.043.6★
amika hydro rush intense moisture leave in conditioner spray - frizz-reducing detangling spray - hydrating hair care infused with hyaluronic acid squalane + polyglutamic acid (200 ml)
Amika£20.954.4★
COLOR WOW Dream Coat Supernatural Spray. The Anti-frizz GOAT with amazing humidity-proofing powers 500ml
COLOR WOW£29.034.3★
COLOR WOW Dream Smooth Travel Kit Frizz-Fighting Essentials for Sleek Glossy Hair | Mini Dream Coat Shampoo + Conditioner | Humidity-Proof Weightless Shine On The Go
COLOR WOW£21.254.5★
What buyers say about anti humidity spray for hair
What buyers praise and complain about, mined from review topics.What buyers love
“overall it just feels like a nicer product to use day to day”
“Excellent for frizzy curly hair”
“On the upside it smells absolutely divine”
“which makes styling much easier”
“Good value for money”
“Did the job”
“leaves hair soft”
“Great to straight your hair at home”
“Excellent product, worked well for my hair type”
“COLOR WOW”
What buyers complain about
“But pricey”
“my bottle has no smell”
“a truly horrific hair damaging product”
“it simply stopped working”
“Doesnt work with frizz”
“it needs to be a far better product”
“left it to dry”
“so that should be classed as false advertising”
“It may not suit fine thin hair”
“wavy ish hair that usually sucks up hydrating products”
Top return reasons
Common questions
- Is anti humidity spray for hair profitable to sell on Amazon United Kingdom?
- The niche generates £869K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the anti humidity spray for hair niche?
- 3 brands and 16 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anti humidity spray for hair?
- Top complaints mined from reviews: Value For Money, Smell, Hair Related. The return rate is 0.1%.
- When does demand for anti humidity spray for hair peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the anti humidity spray for hair niche?
- Listings span £5.04–£29.03; the average listing price is £15.25 (sweet spot $15–$100). The average incumbent carries 22,215 reviews — the moat a new listing must climb.