Anti Frizz Hair Products
MaybeAn estimated 0.1% of orders come back. But prices span $1.50–$15.75, mostly outside the sweet spot, so Anti Frizz Hair Products is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £340K/yr487K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 41%top-5 click share · 13 brands · 230 sellers
Flapen Score
Anti Frizz Hair Products against its category
The dotted line is the Beauty average. Past it, Anti Frizz Hair Products is stronger. Inside it, weaker.
Market
The Anti Frizz Hair Products market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anti Frizz Hair Products 487K times last year and spent an estimated £340K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.
- Searches, last 12 months
- 487K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £340Ka year
- Peak month
- April3.1× the quietest month
- Top search term
- john frieda frizz ease161K searches a year
02 · Price
A sale here is worth £6.51.
Listings sell for £6.51 on average, from £1.50 to £15.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £6.51 that is £7K to £8K a year per listing.
- Average price
- £6.51under the $15 to $100 sweet spot
- Price range
- £1.50–£15.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Shampoos & Conditioners. It carries 8,238 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Shampoos & Conditioners
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,238per listing
- Listings tracked
- 39
04 · Newcomers
15 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 17
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Anti Frizz Hair Products products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
John Frieda Frizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 13,533
- Age
- 4y ago

John Frieda Frizz Ease The Controller Extra Strength Serum 50ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago

Aussie Frizz Off 24H Ease Leave-in Hair Serum Treatment 160ml Vegan
- Price
- £5.60
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 8mo ago

John Frieda Frizz Ease Original Serum 50ml Hydrating Anti-Frizz Serum for Medium to Thick Hair
- Price
- £5.20
- Rating
- 4.5/5
- Reviews
- 3,300
- Age
- 4y ago

John Frieda Frizz Ease Secret Agent Touch Up Crème 100 ml Smoothing Cream for Frizzy Curly Hair
- Price
- £4.37
- Rating
- 4.6/5
- Reviews
- 1,385
- Age
- 4y ago
Trending
estimated 90-day click momentum
John Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml
- Price
- £5.00
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 6mo ago

John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
- Price
- £5.12
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 6mo ago

John Frieda Frizz Ease Moisture Barrier Hairspray 250ml
- Price
- £5.04
- Rating
- 3.6/5
- Reviews
- 84
- Age
- 6mo ago

John Frieda Frizz Ease Weightless Wonder Featherlight Smoothing Creme for Frizzy Fine Hair with Aloe Water Frizz Control for Thin Fine Hair 100 ml
- Price
- £6.10
- Rating
- 4.5/5
- Reviews
- 2,849
- Age
- 7y ago

John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 6mo ago
Newest
by launch date
John Frieda Frizz Ease The Controller Extra Strength Serum 50ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago

John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 6mo ago

John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
- Price
- £5.12
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 6mo ago

John Frieda Frizz Ease Moisture Barrier Hairspray 250ml
- Price
- £5.04
- Rating
- 3.6/5
- Reviews
- 84
- Age
- 6mo ago

John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
230
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 84%
Open market
7%
- John Frieda65%
- COLOR WOW9%
- Aussie8%
- Creightons6%
- Creightons Frizz No More3%
- TIGI2%
- Open — no brand owns it (7 brands, 7%)
Demand
Anti Frizz Hair Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.1×
Search terms
Top Anti Frizz Hair Products search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- john frieda frizz ease161K/yr
- frizz ease79K/yr
- anti frizz hair products60K/yr
- frizzy hair products47K/yr
- anti frizz21K/yr
- aussie frizz off25K/yr
- anti frizz spray17K/yr
- frizz11K/yr
- hair frizz control10K/yr
- frizz control7K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Frizz Hair Products
We read the reviews and the return reasons for every product selling here.
“Not sure about this one doesnt seem to do much for my hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Frizz Hair Products questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









