Anti Frizz Hair Products
Anti Frizz Hair Products shows low returns (0.1%), but prices mostly outside the sweet spot ($1.50–$15.75) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Anti Frizz Hair Products profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Anti Frizz Hair Products is a £340K/yr Amazon United Kingdom market (487K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 51/100.
Anti Frizz Hair Products: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.3% over the last 90 days and 10.7% of searches end in a purchase.
£340K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 39 products
Top Anti Frizz Hair Products products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
John Frieda Frizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 13,533
- Age
- 4y ago
John Frieda Frizz Ease The Controller Extra Strength Serum 50ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago
Aussie Frizz Off 24H Ease Leave-in Hair Serum Treatment 160ml Vegan
- Price
- £5.60
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 8mo ago
John Frieda Frizz Ease Original Serum 50ml Hydrating Anti-Frizz Serum for Medium to Thick Hair
- Price
- £5.20
- Rating
- 4.5/5
- Reviews
- 3,300
- Age
- 4y ago
John Frieda Frizz Ease Secret Agent Touch Up Crème 100 ml Smoothing Cream for Frizzy Curly Hair
- Price
- £4.37
- Rating
- 4.6/5
- Reviews
- 1,385
- Age
- 4y ago
Trending
90-day click momentum
John Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml
- Price
- £5.00
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 6mo ago
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
- Price
- £5.12
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 6mo ago
John Frieda Frizz Ease Moisture Barrier Hairspray 250ml
- Price
- £5.04
- Rating
- 3.6/5
- Reviews
- 84
- Age
- 6mo ago
John Frieda Frizz Ease Weightless Wonder Featherlight Smoothing Creme for Frizzy Fine Hair with Aloe Water Frizz Control for Thin Fine Hair 100 ml
- Price
- £6.10
- Rating
- 4.5/5
- Reviews
- 2,849
- Age
- 7y ago
John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 6mo ago
Newest
by launch dateJohn Frieda Frizz Ease The Controller Extra Strength Serum 50ml
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 6mo ago
John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 6mo ago
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
- Price
- £5.12
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 6mo ago
John Frieda Frizz Ease Moisture Barrier Hairspray 250ml
- Price
- £5.04
- Rating
- 3.6/5
- Reviews
- 84
- Age
- 6mo ago
John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
230
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
41%
Top 20: 84%
Open market
7%
- John Frieda65%
- COLOR WOW9%
- Aussie8%
- Creightons6%
- Creightons Frizz No More3%
- TIGI2%
- Open — no brand owns it (7 brands, 7%)
Anti Frizz Hair Products demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.1×
Top Anti Frizz Hair Products search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- john frieda frizz ease161K/yr
- frizz ease79K/yr
- anti frizz hair products60K/yr
- frizzy hair products47K/yr
- anti frizz21K/yr
- aussie frizz off25K/yr
- anti frizz spray17K/yr
- frizz11K/yr
- hair frizz control10K/yr
- frizz control7K/yr
What reviews say buyers love and hate about Anti Frizz Hair Products
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Excellent Product”
“Incredible Smell”
“Excellent for curly hair”
“Excellent price”
“Soft and smooth”
What buyers complain about
50% of reviews“Not sure about this one doesnt seem to do much for my hair”
“Expensive”
“my bottle has no smell”
“Not effective for me”
“moisture can be tricky”
Anti Frizz Hair Products return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anti Frizz Hair Products questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
