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Anti Frizz Hair Products

Maybe

An estimated 0.1% of orders come back. But prices span $1.50–$15.75, mostly outside the sweet spot, so Anti Frizz Hair Products is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£340K/yr487K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
41%top-5 click share · 13 brands · 230 sellers

Flapen Score

Anti Frizz Hair Products against its category

The dotted line is the Beauty average. Past it, Anti Frizz Hair Products is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Frizz Hair Products market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Frizz Hair Products 487K times last year and spent an estimated £340K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
10.7%
Market size, estimated
£340Ka year
Peak month
April3.1× the quietest month
Top search term
john frieda frizz ease161K searches a year

02 · Price

A sale here is worth £6.51.

Listings sell for £6.51 on average, from £1.50 to £15.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £6.51 that is £7K to £8K a year per listing.

Average price
£6.51under the $15 to $100 sweet spot
Price range
£1.50–£15.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Shampoos & Conditioners. It carries 8,238 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Shampoos & Conditioners
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,238per listing
Listings tracked
39

04 · Newcomers

15 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
17
Successful launches
15Amazon's first-year sales bar
Average brand age
62 months

Products

Top Anti Frizz Hair Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

230

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

7%

  • Brand 165%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 7%)

Demand

Anti Frizz Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.1×

Search terms

Top Anti Frizz Hair Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • john frieda frizz ease161K/yr
  • frizz ease79K/yr
  • anti frizz hair products60K/yr
  • frizzy hair products47K/yr
  • anti frizz21K/yr
  • aussie frizz off25K/yr
  • anti frizz spray17K/yr
  • frizz11K/yr
  • hair frizz control10K/yr
  • frizz control7K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Frizz Hair Products

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Hair Related”
0.1%of orders come back
“Not sure about this one doesnt seem to do much for my hair”
A buyer, on “Hair Related”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Anti Frizz Hair Products questions

Answered from the same tracked data.