anti frizz hair products
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.50–$15.75) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£340K£340K/yr · 487K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,238.15avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.51avg listing price — sweet spot $15–$100
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Price range
Bad£1.50–£15.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, anti frizz hair products is a £340K/yr Amazon United Kingdom market (487K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
anti frizz hair products market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £260K–£326K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
230
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
41%
Top 20: 84%
Open market
7%
- John Frieda65%
- COLOR WOW9%
- Aussie8%
- Creightons6%
- Creightons Frizz No More3%
- TIGI2%
- Open — no brand owns it (7 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.1×
Top anti frizz hair products search terms
- john frieda frizz ease161K/yr
- frizz ease79K/yr
- anti frizz hair products60K/yr
- frizzy hair products47K/yr
- anti frizz21K/yr
- aussie frizz off25K/yr
- anti frizz spray17K/yr
- frizz11K/yr
- hair frizz control10K/yr
- frizz control7K/yr
Top anti frizz hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Frieda Frizz Ease All-in-1 Extra Strength Serum 50ml for Thick Coarse Hair
John Frieda£4.904.5★13,533 rev
John Frieda Frizz Ease The Controller Extra Strength Serum 50ml
John Frieda£5.514.6★185 rev
Aussie Frizz Off 24H Ease Leave-in Hair Serum Treatment 160ml Vegan
Aussie£5.604.5★209 rev
John Frieda Frizz Ease Original Serum 50ml Hydrating Anti-Frizz Serum for Medium to Thick Hair
John Frieda£5.204.5★3,300 rev
John Frieda Frizz Ease Secret Agent Touch Up Crème 100 ml Smoothing Cream for Frizzy Curly Hair
John Frieda£4.374.6★1,385 rev
Newest
by launch dateJohn Frieda Frizz Ease The Controller Extra Strength Serum 50ml
John Frieda£5.51185 rev
John Frieda Frizz Ease 3 Day Straight Straightening Spray 100ml
John Frieda£5.61114 rev
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
John Frieda£5.12135 rev
John Frieda Frizz Ease Moisture Barrier Hairspray 250ml
John Frieda£5.0484 rev
John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
John Frieda£5.0586 rev
Trending
90-day click momentum
John Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml
John Frieda£5.004.3★
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
John Frieda£5.124.3★
John Frieda Frizz Ease Moisture Barrier Hairspray 250ml
John Frieda£5.043.6★
John Frieda Frizz Ease Weightless Wonder Featherlight Smoothing Creme for Frizzy Fine Hair with Aloe Water Frizz Control for Thin Fine Hair 100 ml
John Frieda£6.104.5★
John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control
John Frieda£5.054.6★
What buyers say about anti frizz hair products
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Incredible Smell”
“Excellent for curly hair”
“Excellent price”
“Soft and smooth”
“Great straightening solution”
“In use, its quite straightforward”
“Works like Magic”
“Smooths and Moisturises”
“Adds shine”
What buyers complain about
“Not sure about this one doesnt seem to do much for my hair”
“Expensive”
“my bottle has no smell”
“Not effective for me”
“moisture can be tricky”
“like a very greasy feel”
“Poor quality”
“Doesnt work with frizz”
“stickier than I would like”
“Didnt work on my short hair did what it said on the bottle even watch a video my hair still pinged wild”
Top return reasons
Common questions
- Is anti frizz hair products profitable to sell on Amazon United Kingdom?
- The niche generates £340K/yr across 39 tracked products. 15 of 17 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the anti frizz hair products niche?
- 13 brands and 230 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in anti frizz hair products?
- Top complaints mined from reviews: Hair Related, Value For Money, Smell. The return rate is 0.1%.
- When does demand for anti frizz hair products peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 3.1× the quietest.
- What does it cost to enter the anti frizz hair products niche?
- Listings span £1.50–£15.75; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 8,238 reviews — the moat a new listing must climb.