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Anti Dandruff Conditioner

Fail

The top 5 brands take 99% of clicks, so Anti Dandruff Conditioner is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£97K/yr101K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
67%top-5 click share · 6 brands · 60 sellers

Flapen Score

Anti Dandruff Conditioner against its category

The dotted line is the Beauty average. Past it, Anti Dandruff Conditioner is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Dandruff Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Dandruff Conditioner 101K times last year and spent an estimated £97K. The top 5 brands take 99% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
16.4%
Market size, estimated
£97Ka year
Top search term
head and shoulders conditioner65K searches a year

02 · Price

A sale here is worth £5.85.

Listings sell for £5.85 on average, from £2.60 to £17.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.85 that is £4K to £6K a year per listing.

Average price
£5.85under the $15 to $100 sweet spot
Price range
£2.60–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #691 within Scalp Treatments. It carries 403 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
0.8%
Average rank
#691in Scalp Treatments
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
403per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Anti Dandruff Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

60

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 213%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Anti Dandruff Conditioner search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Anti Dandruff Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • head and shoulders conditioner65K/yr
  • anti dandruff conditioner10K/yr
  • aveeno oat milk conditioner4K/yr
  • dandruff conditioner4K/yr
  • scalp conditioner4K/yr
  • itchy scalp conditioner3K/yr
  • head and shoulders dermaxpro conditioner3K/yr
  • dry scalp conditioner4K/yr
  • conditioner head and shoulders2K/yr
  • aveeno oat conditioner2K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Dandruff Conditioner

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
15%of negative reviews mention “Allergies”
0.1%of orders come back
“Did nothing to help itching either”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Anti Dandruff Conditioner questions

Answered from the same tracked data.