Anti Dandruff Conditioner
FailThe top 5 brands take 99% of clicks, so Anti Dandruff Conditioner is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £97K/yr101K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 60 sellers
Flapen Score
Anti Dandruff Conditioner against its category
The dotted line is the Beauty average. Past it, Anti Dandruff Conditioner is stronger. Inside it, weaker.
Market
The Anti Dandruff Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anti Dandruff Conditioner 101K times last year and spent an estimated £97K. The top 5 brands take 99% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 16.4% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 16.4%
- Market size, estimated
- £97Ka year
- Top search term
- head and shoulders conditioner65K searches a year
02 · Price
A sale here is worth £5.85.
Listings sell for £5.85 on average, from £2.60 to £17.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.85 that is £4K to £6K a year per listing.
- Average price
- £5.85under the $15 to $100 sweet spot
- Price range
- £2.60–£17.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #691 within Scalp Treatments. It carries 403 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 0.8%
- Average rank
- #691in Scalp Treatments
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 403per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Anti Dandruff Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Head & Shoulders Soothing Conditioner For Itchy Scalp & Dry Hair 200ml
- Price
- £3.53
- Rating
- 4.7/5
- Reviews
- 1,173
- Age
- 4y ago

Head & Shoulders Hair Conditioner Moisture Argan & Coconut Oil 275ml
- Price
- £3.22
- Rating
- 4.8/5
- Reviews
- 799
- Age
- 8y ago

Aveeno Scalp Soothing Haircare Daily Moisture Conditioner Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.29
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 3y ago

Head & Shoulders DermaXPro Soothing Comfort Lightweight Conditioner 350ml with Aloe Vera Extract and Ceramide Complex. Moisturises Hair & Soothes Dry Itchy Scalp While Maintaining Dandruff Protection
- Price
- £4.53
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 1y ago

Head & Shoulders DermaXPro Revitaliser Lightweight Conditioner 220ml with Caffeine and Ceramide Complex. Moisturises Dry Scalp & Thinning Hair While Maintaining Dandruff Protection
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 705
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dove Scalp + Hair Therapy Dandruff Control* Conditioner hair care with Salicylic Acid Piroctone and Panthenol for up to 100% flake-free scalp* 250 ml
- Price
- £3.98
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 5mo ago

Head & Shoulders DermaXPro Soothing Comfort Lightweight Conditioner 350ml with Aloe Vera Extract and Ceramide Complex. Moisturises Hair & Soothes Dry Itchy Scalp While Maintaining Dandruff Protection
- Price
- £4.53
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 1y ago

Aveeno Scalp Soothing Haircare Daily Moisture Conditioner Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.29
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 3y ago

Nizoral Anti-Dandruff Daily Prevent Conditioner Instant Dandruff Protection For People Prone to Dry and Flaky Scalps Moisturising Care Helps Keep Hair Soft and Silky 1 x 200ml
- Price
- £6.32
- Rating
- 4.4/5
- Reviews
- 304
- Age
- 2y ago

Aveeno Scalp Soothing Haircare Daily Moisture Conditioner Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 500ml
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 1y ago
Newest
by launch date
Dove Scalp + Hair Therapy Dandruff Control* Conditioner hair care with Salicylic Acid Piroctone and Panthenol for up to 100% flake-free scalp* 250 ml
- Price
- £3.98
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 5mo ago

Aveeno Scalp Soothing Haircare Daily Moisture Conditioner Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 500ml
- Price
- £6.75
- Rating
- 4.6/5
- Reviews
- 977
- Age
- 1y ago

Head & Shoulders DermaXPro Soothing Comfort Lightweight Conditioner 350ml with Aloe Vera Extract and Ceramide Complex. Moisturises Hair & Soothes Dry Itchy Scalp While Maintaining Dandruff Protection
- Price
- £4.53
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 1y ago

Head & Shoulders DermaXPro Repairing Moisture Lightweight Conditioner 350ml
- Price
- £4.94
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 1y ago

Head & Shoulders DermaXPro Sensitive Care Lightweight Conditioner 220ml with Manuka Honey and Ceramide Complex. Nourishes Hair and Gently Moisturises Dry Scalp to Maintain Dandruff Protection
- Price
- £3.34
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
60
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Head & Shoulders80%
- Aveeno13%
- Nizoral3%
- Vosene1%
- Dove1%
- Procter & Gamble1%
Demand
Anti Dandruff Conditioner search demand
Weekly searches over the year. Pick a range.
Search terms
Top Anti Dandruff Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- head and shoulders conditioner65K/yr
- anti dandruff conditioner10K/yr
- aveeno oat milk conditioner4K/yr
- dandruff conditioner4K/yr
- scalp conditioner4K/yr
- itchy scalp conditioner3K/yr
- head and shoulders dermaxpro conditioner3K/yr
- dry scalp conditioner4K/yr
- conditioner head and shoulders2K/yr
- aveeno oat conditioner2K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Dandruff Conditioner
We read the reviews and the return reasons for every product selling here.
“Did nothing to help itching either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Dandruff Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









