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Anti Aging Hand Cream

Fail

The top 5 brands take 100% of clicks, so Anti Aging Hand Cream is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£757K/yr683K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
73%top-5 click share · 3 brands · 106 sellers

Flapen Score

Anti Aging Hand Cream against its category

The dotted line is the Beauty average. Past it, Anti Aging Hand Cream is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Aging Hand Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Aging Hand Cream 683K times last year and spent an estimated £757K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 18.5% of those searches ended in a purchase.

Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £757K a year.

Searches, last 12 months
683K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
18.5%
Market size, estimated
£757Ka year
Peak month
April3.8× the quietest month
Top search term
okeeffes working hands119K searches a year

02 · Price

A sale here is worth £5.98.

Listings sell for £5.98 on average, from £2.08 to £12.85. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £5.98 that is £48K to £60K a year per listing.

Average price
£5.98under the $15 to $100 sweet spot
Price range
£2.08–£12.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
£48K–£60K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Body. It carries 22,254 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Body
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
22,254per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Anti Aging Hand Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

106

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 216%
  • Brand 38%

Demand

Anti Aging Hand Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.8×

Search terms

Top Anti Aging Hand Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • okeeffes working hands119K/yr
  • working hands cream156K/yr
  • neutrogena hand cream98K/yr
  • cerave hand cream35K/yr
  • working hands50K/yr
  • o keefe hand cream42K/yr
  • cerave reparative hand cream14K/yr
  • okeeffes23K/yr
  • working hands cream okeeffes17K/yr
  • cerave hand cream for very dry hands8K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Aging Hand Cream

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Moist/Dry”
16%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“No hydration”
A buyer, on “Moist/Dry”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Anti Aging Hand Cream questions

Answered from the same tracked data.