Answr Keratin Treatment
FailShoppers spend an estimated $38K a year here, so Answr Keratin Treatment is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £38K/yr58K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 26 sellers
Flapen Score
Answr Keratin Treatment against its category
The dotted line is the Beauty average. Past it, Answr Keratin Treatment is stronger. Inside it, weaker.
Market
The Answr Keratin Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Answr Keratin Treatment 58K times last year and spent an estimated £38K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £38Ka year
- Top search term
- answr keratin treatment25K searches a year
02 · Price
A sale here is worth £18.99.
Listings sell for £18.99 on average, from £6.75 to £38.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £18.99 that is £5K to £9K a year per listing.
- Average price
- £18.99inside the $15 to $100 sweet spot
- Price range
- £6.75–£38.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #310 within Shampoos & Conditioners. It carries 14,251 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 19.2%
- Average rank
- #310in Shampoos & Conditioners
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,251per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Answr Keratin Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
26
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
2%
- Brand 146%
- Brand 234%
- Brand 36%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Search terms
Top Answr Keratin Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- answr keratin treatment25K/yr
- answr9K/yr
- answr at-home keratin treatment4K/yr
- colour wow extra strength dream coat7K/yr
- answer keratin hair treatment3K/yr
- wow extra strength dream coat4K/yr
- color wow extra strength dream coat3K/yr
- colour wow dream coat extra strength3K/yr
Reviews and returns
What reviews say buyers love and hate about Answr Keratin Treatment
We read the reviews and the return reasons for every product selling here.
“it doesn't work as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Answr Keratin Treatment questions
Answered from the same tracked data.