Answr Keratin Treatment
a small market ($38K/yr) — Answr Keratin Treatment doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Answr Keratin Treatment profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Answr Keratin Treatment is a £38K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.
Answr Keratin Treatment: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.2% over the last 90 days and 3.4% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 9 products
Top Answr Keratin Treatment products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 7,709
- Age
- 3y ago
ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner
- Price
- £25.34
- Rating
- 3.3/5
- Reviews
- 60
- Age
- 2y ago
Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago
SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight Purple Treatment Kit 1-3 APPLICATIONS Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free
- Price
- £24.09
- Rating
- 4.1/5
- Reviews
- 3,258
- Age
- 9y ago
COLOR WOW Dream Coat Supernatural Spray. The Anti-frizz GOAT with amazing humidity-proofing powers 200ml
- Price
- £15.75
- Rating
- 4.3/5
- Reviews
- 96,478
- Age
- 9y ago
Trending
90-day click momentumOsmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago
ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner
- Price
- £25.34
- Rating
- 3.3/5
- Reviews
- 60
- Age
- 2y ago
NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free
- Price
- £38.91
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago
SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight Purple Treatment Kit 1-3 APPLICATIONS Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free
- Price
- £24.09
- Rating
- 4.1/5
- Reviews
- 3,258
- Age
- 9y ago
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 7,709
- Age
- 3y ago
Newest
by launch dateOsmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago
NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free
- Price
- £38.91
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago
ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner
- Price
- £25.34
- Rating
- 3.3/5
- Reviews
- 60
- Age
- 2y ago
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 7,709
- Age
- 3y ago
COCOCHOCO Gold 24k Keratin hair Treatment F100ml
- Price
- £14.44
- Rating
- 4.3/5
- Reviews
- 291
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
26
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
2%
- COLOR WOW46%
- ANSWR34%
- Osmo6%
- Searching Plants Brazilian Straight6%
- NYK13%
- COCOCHOCO3%
- Open — no brand owns it (1 brand, 2%)
Top Answr Keratin Treatment search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- answr keratin treatment25K/yr
- answr9K/yr
- answr at-home keratin treatment4K/yr
- colour wow extra strength dream coat7K/yr
- answer keratin hair treatment3K/yr
- wow extra strength dream coat4K/yr
- color wow extra strength dream coat3K/yr
- colour wow dream coat extra strength3K/yr
What reviews say buyers love and hate about Answr Keratin Treatment
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Great product and very pleased with results so far”
“Just what I needed”
“my hair felt so soft”
“which makes styling much easier”
“the smell is quite subtle”
What buyers complain about
66% of reviews“it doesn't work as advertised”
“But pricey”
“a truly horrific hair damaging product”
“my bottle has no smell”
“Not for really frizzy hair”
Answr Keratin Treatment return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Answr Keratin Treatment questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
