answr keratin treatment
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£18.99avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£6.75–£38.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad14,250.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£38K£38K/yr · 58K searches
Competition
Bad90%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, answr keratin treatment is a £38K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
answr keratin treatment market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £57K–£76K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #310
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 78%
- Out of stock
- 19.2%
- Avg brand age
- 55 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
26
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
2%
- COLOR WOW46%
- ANSWR34%
- Osmo6%
- Searching Plants Brazilian Straight6%
- NYK13%
- COCOCHOCO3%
- Open — no brand owns it (1 brand, 2%)
Top answr keratin treatment search terms
- answr keratin treatment25K/yr
- answr9K/yr
- answr at-home keratin treatment4K/yr
- colour wow extra strength dream coat7K/yr
- answer keratin hair treatment3K/yr
- wow extra strength dream coat4K/yr
- color wow extra strength dream coat3K/yr
- colour wow dream coat extra strength3K/yr
Top answr keratin treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
COLOR WOW£18.314.4★7,709 rev
ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner
ANSWR£25.343.3★60 rev
Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
Osmo£6.754.3★61 rev
SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight Purple Treatment Kit 1-3 APPLICATIONS Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free
Searching Plants Brazilian Straight£24.094.1★3,258 rev
COLOR WOW Dream Coat Supernatural Spray. The Anti-frizz GOAT with amazing humidity-proofing powers 200ml
COLOR WOW£15.754.3★96,478 rev
Newest
by launch dateOsmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
Osmo£6.7561 rev
NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free
NYK1£38.9169 rev
ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner
ANSWR£25.3460 rev
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
COLOR WOW£18.317,709 rev
COCOCHOCO Gold 24k Keratin hair Treatment F100ml
COCOCHOCO£14.44291 rev
Trending
90-day click momentumOsmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
Osmo£6.754.3★
ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner
ANSWR£25.343.3★
NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free
NYK1£38.914.1★
SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight Purple Treatment Kit 1-3 APPLICATIONS Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free
Searching Plants Brazilian Straight£24.094.1★
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
COLOR WOW£18.314.4★
What buyers say about answr keratin treatment
What buyers praise and complain about, mined from review topics.What buyers love
“Great product and very pleased with results so far”
“Just what I needed”
“my hair felt so soft”
“which makes styling much easier”
“the smell is quite subtle”
“EASY to use”
“Great for hair”
“worth it”
“Amazing for frizz”
“Excellent product, worked well for my hair type”
What buyers complain about
“it doesn't work as advertised”
“But pricey”
“a truly horrific hair damaging product”
“my bottle has no smell”
“Not for really frizzy hair”
“Takes a little longer to dry than usual”
“so that should be classed as false advertising”
“it needs to be a far better product”
“it doesn't last on short hair”
“Really small”
Top return reasons
Common questions
- Is answr keratin treatment profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 9 tracked products. 90-day search growth is +4.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the answr keratin treatment niche?
- 7 brands and 26 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in answr keratin treatment?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Hair Related. The return rate is 0.1%.
- What does it cost to enter the answr keratin treatment niche?
- Listings span £6.75–£38.91; the average listing price is £18.99 (sweet spot $15–$100). The average incumbent carries 14,251 reviews — the moat a new listing must climb.