Answr Keratin Treatment
FailShoppers spend an estimated $38K a year here, so Answr Keratin Treatment is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £38K/yr58K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 26 sellers
Flapen Score
Answr Keratin Treatment against its category
The dotted line is the Beauty average. Past it, Answr Keratin Treatment is stronger. Inside it, weaker.
Market
The Answr Keratin Treatment market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Answr Keratin Treatment 58K times last year and spent an estimated £38K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £38Ka year
- Top search term
- answr keratin treatment25K searches a year
02 · Price
A sale here is worth £18.99.
Listings sell for £18.99 on average, from £6.75 to £38.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £18.99 that is £5K to £9K a year per listing.
- Average price
- £18.99inside the $15 to $100 sweet spot
- Price range
- £6.75–£38.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #310 within Shampoos & Conditioners. It carries 14,251 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 19.2%
- Average rank
- #310in Shampoos & Conditioners
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,251per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Answr Keratin Treatment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 7,709
- Age
- 3y ago

ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner
- Price
- £25.34
- Rating
- 3.3/5
- Reviews
- 60
- Age
- 2y ago

Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago

SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight Purple Treatment Kit 1-3 APPLICATIONS Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free
- Price
- £24.09
- Rating
- 4.1/5
- Reviews
- 3,258
- Age
- 9y ago

COLOR WOW Dream Coat Supernatural Spray. The Anti-frizz GOAT with amazing humidity-proofing powers 200ml
- Price
- £15.75
- Rating
- 4.3/5
- Reviews
- 96,478
- Age
- 9y ago
Trending
estimated 90-day click momentum
Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago

ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner
- Price
- £25.34
- Rating
- 3.3/5
- Reviews
- 60
- Age
- 2y ago

NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free
- Price
- £38.91
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago

SALON QUALITY KERATIN WITH PROFESSIONAL RESULTS. Brazilian Straight Purple Treatment Kit 1-3 APPLICATIONS Hair Straightening/Blow Dry/Smoothing/Home Use/Frizz Free
- Price
- £24.09
- Rating
- 4.1/5
- Reviews
- 3,258
- Age
- 9y ago

COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 7,709
- Age
- 3y ago
Newest
by launch date
Osmo Keratin Straightening Fluid | Frizz-free results | Heat Protection | Vegan. 150ml.
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 1y ago

NYK1 StraightBond Keratin Hair Treatment Kit (with Aftercare Set) Genuine Brazilian Keratin Treatment Kit For Straight Frizz-Free Smooth Humid Resistant Hair Lasting 4 months - Formaldehyde-Free
- Price
- £38.91
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago

ANSWR Conditioner 300 ML cleaning | Moisturising Conditioner
- Price
- £25.34
- Rating
- 3.3/5
- Reviews
- 60
- Age
- 2y ago

COLOR WOW Extra Strength Dream Coat Powerful Anti-Frizz Spray for Curly Hair Ultra Moisturising Humidity-Proof Treatment for Frizz-Prone Hair 200ml
- Price
- £18.31
- Rating
- 4.4/5
- Reviews
- 7,709
- Age
- 3y ago

COCOCHOCO Gold 24k Keratin hair Treatment F100ml
- Price
- £14.44
- Rating
- 4.3/5
- Reviews
- 291
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
26
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
2%
- COLOR WOW46%
- ANSWR34%
- Osmo6%
- Searching Plants Brazilian Straight6%
- NYK13%
- COCOCHOCO3%
- Open — no brand owns it (1 brand, 2%)
Search terms
Top Answr Keratin Treatment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- answr keratin treatment25K/yr
- answr9K/yr
- answr at-home keratin treatment4K/yr
- colour wow extra strength dream coat7K/yr
- answer keratin hair treatment3K/yr
- wow extra strength dream coat4K/yr
- color wow extra strength dream coat3K/yr
- colour wow dream coat extra strength3K/yr
Reviews and returns
What reviews say buyers love and hate about Answr Keratin Treatment
We read the reviews and the return reasons for every product selling here.
“it doesn't work as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Answr Keratin Treatment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









