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Annas Wild Yam Cream

Fail

Demand is soft, at -28.6% this quarter, so Annas Wild Yam Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£88K/yr96K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
79%top-5 click share · 9 brands · 12 sellers

Flapen Score

Annas Wild Yam Cream against its category

The dotted line is the Beauty average. Past it, Annas Wild Yam Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Annas Wild Yam Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Annas Wild Yam Cream 96K times last year and spent an estimated £88K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Aug–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
6.2%
Market size, estimated
£88Ka year
Peak month
November2.3× the quietest month
Top search term
wild yam cream48K searches a year

02 · Price

A sale here is worth £14.82.

Listings sell for £14.82 on average, from £5.91 to £25.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.82 that is £4K to £7K a year per listing.

Average price
£14.82under the $15 to $100 sweet spot
Price range
£5.91–£25.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #588 within Body. It carries 418 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
3.1%
Average rank
#588in Body
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
418per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Annas Wild Yam Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

12

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Brand 138%
  • Brand 233%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 6%)

Demand

Annas Wild Yam Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Annas Wild Yam Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wild yam cream48K/yr
  • wild yam cream hormone balance20K/yr
  • yam cream11K/yr
  • wild yam cream barbara oneill3K/yr
  • annas wild yam cream6K/yr
  • natural progesterone cream5K/yr
  • yam cream hormone balancing2K/yr

Reviews and returns

What reviews say buyers love and hate about Annas Wild Yam Cream

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Smell”
0.5%of orders come back
“even though the ingredients listed are all natural- it smells totally synthetic”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Annas Wild Yam Cream questions

Answered from the same tracked data.