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Annas Wild Yam Cream

soft demand (-28.6% this quarter) — Annas Wild Yam Cream doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 22Growth 11Conversion 68Competition 18Returns 98Price range 55Avg price 74Brand share 28Review moat 79Quality gap 80
This niche Category average · 2,481 niches

Is Annas Wild Yam Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Annas Wild Yam Cream is a £88K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 45/100.

Annas Wild Yam Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.6% over the last 90 days and 6.2% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr6K
Search volume / yr-28.6%96K
Conversion rate6.2%
Avg price£14.82

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 12
Top-5 product click share79%
Open market12%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement73%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews418

Top Annas Wild Yam Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£18K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

12

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • RoongDuuDll38%
  • Napiers33%
  • ANNAS7%
  • GPUPFJPW6%
  • BODY JUICE OIL5%
  • vitabay5%
  • Open — no brand owns it (3 brands, 6%)

Annas Wild Yam Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR6.2%Products11Brands9Top 5 Brands88%OOS Rate3.1%Rating4.2★Reviews418Avg BSR#588
8K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.3×

Top Annas Wild Yam Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wild yam cream48K/yr
  • wild yam cream hormone balance20K/yr
  • yam cream11K/yr
  • wild yam cream barbara oneill3K/yr
  • annas wild yam cream6K/yr
  • natural progesterone cream5K/yr
  • yam cream hormone balancing2K/yr

What reviews say buyers love and hate about Annas Wild Yam Cream

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall21%

Great cream

Smell14%

Smells great and it absorbs beautifully

Efficiency12%

Its worked perfectly for me

Moist/Dry9%

Moisturising and soothing

Absorbency8%

Absorbs nicely

What buyers complain about

68% of reviews
Smell25%

even though the ingredients listed are all natural- it smells totally synthetic

Symptom Reduction8%

nothing worked, or if they did reduce slightly, they'd come back within days

Advertised Vs Actual Product6%

It's not an ad

Moist/Dry6%

Open and all dried out around

Leak-Proof6%

product turned up broken with cream leaking out of the cracked lid

Annas Wild Yam Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
16%
2Smell
13%
3Functionality-Overall
13%
4Defective Material/Parts
10%
5Ingredients-Overall
10%

Common Annas Wild Yam Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Annas Wild Yam Cream 45/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.6% over the last 90 days.
Search demand for Annas Wild Yam Cream on Amazon United Kingdom peaks in Jul–Aug–Nov, where the busiest month runs 2.3× the quietest.