Anastasia Beverly Hills Brow Gel
FailThe top 5 brands take 100% of clicks, so Anastasia Beverly Hills Brow Gel is a Fail.
- Flapen Score
- 33 / 100Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 4733
- Market size
- £24K/yr44K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 91%top-5 click share · 4 brands · 48 sellers
Flapen Score
Anastasia Beverly Hills Brow Gel against its category
The dotted line is the Beauty average. Past it, Anastasia Beverly Hills Brow Gel is stronger. Inside it, weaker.
Market
The Anastasia Beverly Hills Brow Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anastasia Beverly Hills Brow Gel 44K times last year and spent an estimated £24K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £24Ka year
- Top search term
- anastasia beverly hills brow gel13K searches a year
02 · Price
A sale here is worth £10.40.
Listings sell for £10.40 on average, from £5.08 to £15.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £10.40 that is £3K to £5K a year per listing.
- Average price
- £10.40under the $15 to $100 sweet spot
- Price range
- £5.08–£15.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #268 within Make-up. It carries 2,275 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 3.1%
- Average rank
- #268in Make-up
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,275per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Anastasia Beverly Hills Brow Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Byellie Brow Shape 30ml Super Strong Clear Eyebrow Gel Define Shape & Hold All Day No White Cast or Residue Easy to Use Laminated Look Natural Makeup Vegan & Cruelty Free
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 1y ago

Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 7mo ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
- Price
- £12.18
- Rating
- 4.4/5
- Reviews
- 641
- Age
- 2y ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
- Price
- £10.81
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 2y ago

Byellie Brow Brush Dual-Ended with Brow Comb & Precision Spoolie Brow Gel & Wax Application Defines & Shapes Easy to Use Fluffy Brow Look Natural Makeup Vegan & Cruelty Free
- Price
- £10.59
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago
Trending
estimated 90-day click momentum
Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 7mo ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
- Price
- £10.81
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 2y ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
- Price
- £12.18
- Rating
- 4.4/5
- Reviews
- 641
- Age
- 2y ago

Byellie Brow Shape 30ml Super Strong Clear Eyebrow Gel Define Shape & Hold All Day No White Cast or Residue Easy to Use Laminated Look Natural Makeup Vegan & Cruelty Free
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 1y ago

Byellie Brow Brush Dual-Ended with Brow Comb & Precision Spoolie Brow Gel & Wax Application Defines & Shapes Easy to Use Fluffy Brow Look Natural Makeup Vegan & Cruelty Free
- Price
- £10.59
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago
Newest
by launch date
Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 7mo ago

Byellie Brow Shape 30ml Super Strong Clear Eyebrow Gel Define Shape & Hold All Day No White Cast or Residue Easy to Use Laminated Look Natural Makeup Vegan & Cruelty Free
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 1y ago

Byellie Brow Brush Dual-Ended with Brow Comb & Precision Spoolie Brow Gel & Wax Application Defines & Shapes Easy to Use Fluffy Brow Look Natural Makeup Vegan & Cruelty Free
- Price
- £10.59
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
- Price
- £12.18
- Rating
- 4.4/5
- Reviews
- 641
- Age
- 2y ago

Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
- Price
- £10.81
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- byellie63%
- Anastasia Beverly Hills28%
- L'Oreal Paris5%
- e.l.f.4%
- Open — no brand owns it (0%)
Demand
Anastasia Beverly Hills Brow Gel search demand
Weekly searches over the year. Pick a range.
Search terms
Top Anastasia Beverly Hills Brow Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anastasia beverly hills brow gel13K/yr
- by ellie brow gel10K/yr
- byellie brow shape8K/yr
- byellie5K/yr
- anastasia beverly hills brow freeze2K/yr
- byellie brow shape gel6K/yr
Reviews and returns
What reviews say buyers love and hate about Anastasia Beverly Hills Brow Gel
We read the reviews and the return reasons for every product selling here.
“Didnt work for my brows”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anastasia Beverly Hills Brow Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









