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Anastasia Beverly Hills Brow Gel

Fail

The top 5 brands take 100% of clicks, so Anastasia Beverly Hills Brow Gel is a Fail.

Flapen Score
33
33 / 100
Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47
Market size
£24K/yr44K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
91%top-5 click share · 4 brands · 48 sellers

Flapen Score

Anastasia Beverly Hills Brow Gel against its category

The dotted line is the Beauty average. Past it, Anastasia Beverly Hills Brow Gel is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anastasia Beverly Hills Brow Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anastasia Beverly Hills Brow Gel 44K times last year and spent an estimated £24K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
5.2%
Market size, estimated
£24Ka year
Top search term
anastasia beverly hills brow gel13K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £5.08 to £15.49. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £10.40 that is £3K to £5K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£5.08–£15.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #268 within Make-up. It carries 2,275 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
3.1%
Average rank
#268in Make-up
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,275per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Anastasia Beverly Hills Brow Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 228%
  • Brand 35%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Anastasia Beverly Hills Brow Gel search demand

Weekly searches over the year. Pick a range.

900700Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Anastasia Beverly Hills Brow Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anastasia beverly hills brow gel13K/yr
  • by ellie brow gel10K/yr
  • byellie brow shape8K/yr
  • byellie5K/yr
  • anastasia beverly hills brow freeze2K/yr
  • byellie brow shape gel6K/yr

Reviews and returns

What reviews say buyers love and hate about Anastasia Beverly Hills Brow Gel

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didnt work for my brows”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anastasia Beverly Hills Brow Gel questions

Answered from the same tracked data.