Skip to content

Anastasia Beverly Hills Brow Gel

brand-locked demand (top 5 brands take 100% of clicks) — Anastasia Beverly Hills Brow Gel doesn't clear our bar today.

Flapen Score

33
Skip it

Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 47

Market size 6Growth 19Conversion 60Competition 8Returns 100Price range 5Avg price 37Brand share 0Review moat 42Quality gap 78
This niche Category average · 2,481 niches

Is Anastasia Beverly Hills Brow Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anastasia Beverly Hills Brow Gel is a £24K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Anastasia Beverly Hills Brow Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.0% over the last 90 days and 5.2% of searches end in a purchase.

£24K

revenue / yr

Units sold / yr3K
Search volume / yr-12.0%44K
Conversion rate5.2%
Avg price£10.40

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 48
Top-5 product click share91%
Open market0%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement57%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews2,275

Top Anastasia Beverly Hills Brow Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • byellie63%
  • Anastasia Beverly Hills28%
  • L'Oreal Paris5%
  • e.l.f.4%
  • Open — no brand owns it (0%)

Anastasia Beverly Hills Brow Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR5.2%Products7Brands4Top 5 Brands100%OOS Rate3.1%Rating4.3★Reviews2,275Avg BSR#268
900700Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Anastasia Beverly Hills Brow Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anastasia beverly hills brow gel13K/yr
  • by ellie brow gel10K/yr
  • byellie brow shape8K/yr
  • byellie5K/yr
  • anastasia beverly hills brow freeze2K/yr
  • byellie brow shape gel6K/yr

What reviews say buyers love and hate about Anastasia Beverly Hills Brow Gel

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall35%

Quality and easy to use

Ease Of Use11%

Easy to use

Adhesion/Stickiness10%

Really good sticks well

Value For Money6%

Excellent value for money

Ease Of Application6%

The clear finish means it doesnt leave visible residue when applied correctly

What buyers complain about

82% of reviews
Functionality-Overall13%

Didnt work for my brows

Adhesion/Stickiness12%

Compared with glues is so much worse because it never dries

Value For Money10%

cheaper

Durability10%

Doesnt hold for the whole day

Ease Of Use7%

Can't use

Anastasia Beverly Hills Brow Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
22%
2Quality-Overall
22%
3Functionality-Overall
22%
4Thickness
11%
5Durability
11%

Common Anastasia Beverly Hills Brow Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anastasia Beverly Hills Brow Gel 33/100 on Amazon United Kingdom — Skip it. The niche generates £24K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -12.0% over the last 90 days.
Anastasia Beverly Hills Brow Gel buyers on Amazon United Kingdom complain most about Functionality-Overall, Adhesion/Stickiness, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.