anastasia beverly hills brow gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,275.29avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad£24K£24K/yr · 44K searches
Price range
Bad£5.08–£15.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, anastasia beverly hills brow gel is a £24K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
anastasia beverly hills brow gel market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- £26K–£31K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #268
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 57%
- Out of stock
- 3.1%
- Avg brand age
- 32 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- byellie63%
- Anastasia Beverly Hills28%
- L'Oreal Paris5%
- e.l.f.4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 24 weeks — -12.0% search growth over the last 90 days.Top anastasia beverly hills brow gel search terms
- anastasia beverly hills brow gel13K/yr
- by ellie brow gel10K/yr
- byellie brow shape8K/yr
- byellie5K/yr
- anastasia beverly hills brow freeze2K/yr
- byellie brow shape gel6K/yr
Top anastasia beverly hills brow gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Byellie Brow Shape 30ml Super Strong Clear Eyebrow Gel Define Shape & Hold All Day No White Cast or Residue Easy to Use Laminated Look Natural Makeup Vegan & Cruelty Free
byellie£15.494.0★64 rev
Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
Anastasia Beverly Hills£11.444.6★50 rev
Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
Anastasia Beverly Hills£12.184.4★641 rev
Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
Anastasia Beverly Hills£10.814.1★106 rev
Byellie Brow Brush Dual-Ended with Brow Comb & Precision Spoolie Brow Gel & Wax Application Defines & Shapes Easy to Use Fluffy Brow Look Natural Makeup Vegan & Cruelty Free
byellie£10.593.9★13 rev
Newest
by launch dateAnastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
Anastasia Beverly Hills£11.4450 rev
Byellie Brow Shape 30ml Super Strong Clear Eyebrow Gel Define Shape & Hold All Day No White Cast or Residue Easy to Use Laminated Look Natural Makeup Vegan & Cruelty Free
byellie£15.4964 rev
Byellie Brow Brush Dual-Ended with Brow Comb & Precision Spoolie Brow Gel & Wax Application Defines & Shapes Easy to Use Fluffy Brow Look Natural Makeup Vegan & Cruelty Free
byellie£10.5913 rev
Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
Anastasia Beverly Hills£12.18641 rev
Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
Anastasia Beverly Hills£10.81106 rev
Trending
90-day click momentumAnastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold
Anastasia Beverly Hills£11.444.6★
Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
Anastasia Beverly Hills£10.814.1★
Anastasia Beverly Hills Brow Freeze - Extreme Hold Clear Brow Styling Wax for Feathered Laminated Brows Long-Lasting Formula to Sculpt Tame & Set Hairs in Place
Anastasia Beverly Hills£12.184.4★
Byellie Brow Shape 30ml Super Strong Clear Eyebrow Gel Define Shape & Hold All Day No White Cast or Residue Easy to Use Laminated Look Natural Makeup Vegan & Cruelty Free
byellie£15.494.0★
Byellie Brow Brush Dual-Ended with Brow Comb & Precision Spoolie Brow Gel & Wax Application Defines & Shapes Easy to Use Fluffy Brow Look Natural Makeup Vegan & Cruelty Free
byellie£10.593.9★
What buyers say about anastasia beverly hills brow gel
What buyers praise and complain about, mined from review topics.What buyers love
“Quality and easy to use”
“Easy to use”
“Really good sticks well”
“Excellent value for money”
“The clear finish means it doesnt leave visible residue when applied correctly”
“doesn't leave any residue if you like the laminated look this is the product for you”
“Perfect for brows or to remove the excess mascara”
“Has good staying power best one Ive ever used”
“Does what it says it does”
“I am amazed how natural and neat the brows look and feel”
What buyers complain about
“Didnt work for my brows”
“Compared with glues is so much worse because it never dries”
“cheaper”
“Doesnt hold for the whole day”
“Can't use”
“it feels cheap”
“Doesnt come with the brush stick like shown in the images that are advertised”
“Smells of very strong chemicals”
“when it arrived it seemed dry”
“It's like oil”
Top return reasons
Common questions
- Is anastasia beverly hills brow gel profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the anastasia beverly hills brow gel niche?
- 4 brands and 48 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anastasia beverly hills brow gel?
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.1%.
- What does it cost to enter the anastasia beverly hills brow gel niche?
- Listings span £5.08–£15.49; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.